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Mndandanda: Momwe Mungakulitsire Tsamba Lanu Lotsatira Labulogu Yanu Kuti Mukhale Ndi Vuto Lopambana Mu injini Zosaka ndi Ma social Media

Chimodzi mwazifukwa zomwe ndidalemba my buku lolemba mabulogu zaka khumi zapitazo zinali kuthandiza omvera kuti agwiritse ntchito mabulogu pakutsatsa kwakusaka. Kusaka sikusiyanabe ndi njira ina iliyonse chifukwa wogwiritsa ntchito amawonetsa cholinga akamafufuza zambiri kapena kufufuza zomwe adzagule.

Kukonzanitsa mabulogu ndi zomwe zili mkati mwa positi iliyonse sikophweka monga kungoponya mawu osakira… Mutha kugwiritsa ntchito malangizo ndi zidule zingapo kuti mukweze positi ndikugwiritsa ntchito bwino positi iliyonse.

Kukonzekera Blog Yanu Yolemba

  • Kodi lingaliro lapakati za positi? Kodi pali yankho lomwe mukuyesera kupereka ku funso linalake? Osasokoneza anthu pophatikiza malingaliro osiyanasiyana mu blog imodzi. Kodi mutuwu ndi wodabwitsa? Zochititsa chidwi zimagawidwa pazama TV ndipo zimatha kukopa owerenga ambiri. Sankhani positi yamtundu wanji mulemba.
  • Ndi zotani mawu osakira ndi ziganizo zomwe mungathe kuzitsata mu positi yanu ya blog? Kodi mwawonapo makonda kuti muwone ngati pali zosaka zambiri?
  • Kodi alipo zogwirizana mungatchule polemba positi yanu? Kupereka phindu kwa owerenga anu kumatanthauza kuwapatsa zambiri momwe angathere pamene akufufuza mutu womwe mukulemba.
  • Kodi alipo zolumikiza zamkati mungatchule polemba positi yanu? Kulumikizana mkati ndi zolemba kapena masamba ena kungathandize owerenga kulowa mozama ndikutsitsimutsa zina zakale zomwe mudalemba.
  • Chani data yothandizira mungapereke zomwe zimathandizira positi yanu? Sikokwanira kulemba maganizo anu kuti avomerezedwe, kuphatikizapo ndemanga za akatswiri ena, ziwerengero, ma chart, kapena maumboni ndizofunikira kuti maganizo anu kapena uphungu wanu ukhale wofunika kwambiri.
  • Kodi pali chithunzi choyimira kapena kanema zomwe mungagwiritse ntchito zomwe zimasiya chidwi kwa owerenga? Ubongo wathu sukumbukira mawu nthawi zambiri… koma timapanga ndikujambula zithunzi bwino kwambiri. Kupeza chithunzi chabwino kuti chiyimire zomwe muli nazo kudzasiya chidwi kwa owerenga anu.
  • Mukufuna kuti anthu azichita chiyani do atatha kuwerenga positi? Ngati muli ndi blog yamakampani, mwina ndikuwayitanira kuti adzawonetsere ziwonetsero kapena kukuyimbirani foni. Ngati ndi chofalitsa chotere, mwina ndikuwerenga zolemba zina pamutuwu kapena kuzikweza pamanetiweki awo. (Omasuka kugunda mabatani a Retweet ndi Like pamwambapa!)
  • Onetsani umunthu wina ndipo perekani malingaliro anu. Owerenga samayang'ana nthawi zonse kuti apeze mayankho mu positi, amayang'ananso kuti apeze malingaliro a anthu pa yankho. Kukangana kumatha kuyambitsa owerenga ambiri… koma khalani mwachilungamo komanso mwaulemu. Ndimakonda kukangana kwa anthu pabulogu yanga… koma nthawi zonse ndimayesetsa kuisunga kumutu womwe uli pafupi, osatchula mayina kapena kuoneka ngati bulu.

Konzani Blog Yanu Post

Ndikuganiza kuti yanu dongosolo kasamalidwe ndi wokometsedwa kwathunthu ndi kuti blog yanu ndi zonse kudya ndi kumva mafoni zipangizo. Nazi zinthu khumi zofunika kufufuza injini kukhathamiritsa (SEO) pomwe tsamba lanu lakwawa ndikulondoleredwa ndi makina osakira… komanso zinthu zomwe zingasangalatse owerenga anu:

Mndandanda wa Blog Post Optimization
  1. Tsamba la Tsamba - Pofika pano, tag yamutu ndi chinthu chofunikira patsamba lanu. Phunzirani momwe mungakwaniritsire ma tag anu amutu, ndipo mudzakulitsa kwambiri masanjidwe ndi kudina-kudulira kwa mabulogu anu patsamba lotsatira la injini zosakira (SERP). Sungani zilembo zosachepera 70. Onetsetsani kuti mwaphatikiza mafotokozedwe athunthu atsambalo - pansi pa zilembo 156.
  2. Tumizani Slug - gawo la URL lomwe limaimira positi lanu limatchedwa post slug ndipo limatha kusinthidwa pamapulatifomu ambiri. Kusintha ma slugs ataliatali kukhala achidule, osakira mwinanso osakhazikika m'malo mokhala ndi mawu otalikirapo, osokoneza positi kumakulitsa kuchuluka kwanu pamasamba azosaka (SERPs) ndikupangitsa kuti zomwe mumakonda zikhale zosavuta kugawana. Ogwiritsa ntchito injini zosakira akupeza tanthauzo lambiri pakusaka kwawo, chifukwa chake musawope kugwiritsa ntchito kuti, bwanji, ndani, kuti, liti, ndipo chifukwa chiyani mu slugs zanu kuti mupititse patsogolo slug.
  3. Mutu wa Post - Ngakhale mutu watsamba lanu ukhoza kukonzedwa kuti musake, mutu wanu wa positi mu h1 kapena h2 tag ukhoza kukhala mutu wokakamiza womwe umakopa chidwi ndikukopa kudina kochulukira. Kugwiritsa ntchito tag yamutu kumapangitsa injini yosakira kudziwa kuti ndi gawo lofunikira kwambiri pazomwe zili. Mapulatifomu ena amabulogu amapangitsa mutu wa tsamba ndi mutu wa positi kukhala wofanana. Ngati atero, mulibe mwayi. Ngati satero, mutha kugwiritsa ntchito zonse ziwiri!
  4. Kugawana - kulola alendo kugawana zomwe mwalemba kumakupatsani alendo ochulukirapo kuposa kungosiya mwangozi. Malo aliwonse ochezera amakhala ndi mabatani ake ogawana omwe safuna masitepe angapo kapena malowedwe ... khalani kosavuta kugawana zomwe muli nazo ndipo alendo azigawana. Ngati muli pa WordPress, mutha kugwiritsanso ntchito chida ngati Jetpack kuti musindikize zolemba zanu panjira zingapo zilizonse zokha.
  5. Zojambula - chithunzi ndi ofunika mawu chikwi. Kupereka chithunzi, a infographic, kapena kanema mu positi yanu amadyetsa mphamvu ndikupangitsa zomwe zili zanu kukhala zamphamvu kwambiri. Pamene zomwe mukugawana, zithunzi zidzagawidwa nawo pamasamba ochezera ... sankhani zithunzi zanu mwanzeru ndipo nthawi zonse muziyika zina (alt tag) mawu okhala ndi kufotokozera bwino. Kugwiritsa ntchito chithunzithunzi chachikulu komanso malo oyenera ochezera komanso chakudya mapulagini ziziwonjezera mwayi womwe anthu azidina akagawana nawo. 
  6. Timasangalala - Sungani zomwe mwalemba mwachidule kuti mufotokoze mfundo yanu. Gwiritsani ntchito mfundo zokhala ndi zipolopolo, mindandanda, timitu tating'ono, zolimba (zolimba), komanso mawu opendekera kuti muthandize anthu kusanthula zomwe zingapezeke ndikuthandizira osaka kuti amvetsetse mawu osakira ndi mawu omwe mukufuna kuti apezeke. Phunzirani momwe mungagwiritsire ntchito bwino mawu osakira.
  7. Mbiri Yolemba - Kukhala ndi chithunzi cha wolemba wanu, mbiri yanu, ndi maulalo azama media kumakupatsani kukhudza kwanu pazolemba zanu. Anthu amafuna kuwerenga zolemba za anthu… kusadziwika sikuthandiza omvera bwino pamabulogu. Komanso, mayina a olemba amamanga maulamuliro ndi kugawana zambiri zachidziwitso. Ngati ndiwerenga positi yabwino, nthawi zambiri ndimatsatira munthu Twitter kapena kulumikizana nawo LinkedIn… komwe ndimawerenga zina zomwe amasindikiza.
  8. Comments - Ndemanga zimakulitsa zomwe zili patsambalo ndi zina zowonjezera. Amalolanso omvera anu kuchita nawo mtundu kapena kampani yanu. Tasiya mapulagini ambiri a chipani chachitatu ndikusankha kungosankha WordPress yosasintha - yomwe imaphatikizidwa ndi mapulogalamu awo a M'manja, zomwe zimapangitsa kuti zikhale zosavuta kuyankha ndikuvomereza. Ndemanga zimakopa sipamu yosafunikira, kotero chida ngati Cleantalk chikulimbikitsidwa. Zindikirani: Pamasamba ena ochezera, ndaimitsa ndemanga zomwe sizinawonjezere phindu.
  9. Itanani Kuchita - Tsopano popeza muli ndi owerenga pabulogu yanu, mukufuna kuti achite chiyani? Kodi mungakonde kuti azilembetsa? Kapena lembani kuti mutsitse? Kapena khalani nawo pachiwonetsero cha pulogalamu yanu Kukonzanitsa mabulogu anu sikokwanira pokhapokha mutakhala ndi njira yoti owerenga azilumikizana mozama ndi kampani yanu. Kwa WordPress, timaphatikiza Mafomu Owopsa ponseponse kuti mugwire zitsogozo, kuziphatikiza m'makina a CRM, ndikukankhira zidziwitso ndi mayankho odziyimira pawokha.
  10. Magulu ndi Matagi - Nthawi zina alendo osakira amadutsa koma osapeza zomwe akufuna. Kukhala ndi zolemba zina zomwe zatchulidwa zomwe zili zoyenera kungapereke chiyanjano chakuya ndi mlendo ndikupewa kuti asadutse. Khalani ndi zosankha zambiri kuti mlendo azikhala ndikuchita zambiri! Mutha kuthandizira powonetsetsa kuti muli ndi magulu anzeru ndikuyesera kugawa positi iliyonse kuti ikhale yochepa. Kwa ma tag, mufuna kuchita zosiyana - kuyesa kuwonjezera ma tag ophatikizira mawu osakira omwe atha kuyendetsa anthu ku positi. Ma tag samathandizira pa SEO monga kusaka kwamkati ndi zolemba zina.

Kusintha Blog Post Yanu

Zambiri mwazinthu zofunika izi zonse zimakhazikitsidwa ndikukonzekera ndikukhazikitsa nsanja yanu yolemba mabulogu. Ndikakhala ndi nthawi pazomwe zili, ndimadutsa mwachangu kuti ndikwaniritse zolemba zanga, ngakhale:

  • Title - Ndimayesetsa kugwirizana ndi owerenga ndikupanga chidwi kuti adutse. Ndimayankhula nawo mwachindunji inu or lanu!
  • Chithunzi Chotsogozedwa - Nthawi zonse ndimayesetsa kupeza chithunzi chapadera komanso chokakamiza pa positi. Zithunzi ziyenera kulimbikitsa uthenga mowonekera. Inenso ndatero anawonjezera maudindo ndi chizindikiro pazithunzi zanga zowonetsedwa, kotero kuti zolembazo zimatuluka pamene zimagawidwa pamasewero ochezera a pa Intaneti, kuonjezera mitengo yodutsa ndi 30%!
  • Atsogoleri Akuluakulu - Alendo akusanthula asanawerenge, chifukwa chake ndimayesa kugwiritsa ntchito timitu ting'onoting'ono, mindandanda yazolemba, mindandanda, zolembera, ndi zithunzi moyenera kuti athe kudziwa zomwe angafune.
  • Tumizani Slug - Ndimayesetsa kusunga pansi 5 mawu ndi zogwirizana kwambiri ndi mutu. Izi zimapangitsa kugawana kukhala kosavuta komanso kulumikizana kukakamiza.
  • Images - Nthawi zonse timayesetsa kukulitsa zomwe zili ndi zithunzi zomwe zimakopa chidwi cha mlendo. Kuti ndimvetse bwino, ndimapewa zithunzi zopanda nzeru ndikupanga kapena kugwiritsa ntchito zithunzi zolimba, kuphatikiza infographics. Ndipo, nthawi zonse timatchula fayiloyo pogwiritsa ntchito mawu osakira ndi mawu ndikugwiritsa ntchito mafotokozedwe abwino, olondola pama tag a chithunzicho. Mawu enanso amagwiritsidwa ntchito ndi owerenga zenera kwa anthu olumala, koma amalembedwanso ndi injini zosaka.
  • Videos - Ndimayang'ana pa YouTube kuti ndipeze makanema akatswiri kuti alowetsedwe ngati gawo labwino la omvera anu lidzakokera kanema. Kanema akhoza kukhala ntchito yayikulu… koma sikofunikira nthawi zonse kujambula yanu ngati wina wachita bwino..
  • Maulalo Amkati - Nthawi zonse ndimayesetsa kuphatikiza maulalo okhudzana ndi zolemba ndi masamba omwe ali mkati mwa tsamba langa kuti owerenga athe kubowola kuti adziwe zambiri.
  • Zothandizira - Kupereka ziwerengero za chipani chachitatu kapena mawu oti muphatikize kumawonjezera kukhulupirika pazomwe mumalemba. Nthawi zambiri ndimapita kukapeza ziwerengero zaposachedwa kapena mawu ochokera kwa katswiri wodziwika bwino kuti athandizire zomwe ndikulemba. Ndipo, ndithudi, ndipereka ulalo wobwerera kwa iwo.
  • Category - Ndimayesetsa kusankha 1 kapena 2. Tili ndi zolemba zakuya zomwe zimaphimba zambiri, koma ndimayesetsa kuti cholingacho chikhale cholunjika kwambiri.
  • Tags - Ndimatchula anthu, mtundu, ndi mayina azinthu zomwe ndikulemba. Kuphatikiza apo, ndifufuza mawu osakira omwe anthu angagwiritse ntchito posaka positi. Ma tag amathandizira kuwonetsa mitu yokhudzana ndikusaka kwatsamba lanu ndipo siziyenera kunyalanyazidwa.
  • Mutu Tag - Chosiyana ndi mutu wanu wapatsamba ndi tag yamutu yomwe iwonetsedwa pazotsatira zakusaka (komanso pa msakatuli). Pogwiritsa ntchito pulogalamu yowonjezera ya Math Math, ndimakulitsa tag yamutu pazotsatira zomwe mutu wanga umakonda kwambiri owerenga.
  • Meta Kulongosola - Mafotokozedwe achidule aja pansi pamutu ndikulumikizana ndi positi yanu patsamba lazotsatira zakusaka (SERP) akhoza kulamulidwa ndi kufotokozera meta. Tengani nthawi ndikulemba malongosoledwe olimbikitsa omwe amapangitsa chidwi ndikuwuza wogwiritsa ntchitoyo chifukwa chomwe akuyenera kusinthira nkhani yanu.
  • Galamala ndi Matchulidwe - Pali zochepa zomwe ndimafalitsa zomwe sindimagwedeza mutu ndikuchita manyazi ndikamawerenga patadutsa masiku angapo kapena kupeza ndemanga kuchokera kwa wowerenga pazolakwika za kalembedwe kapena kalembedwe zomwe ndidapanga. Ndimayesetsa kutsimikizira chilichonse chomwe ndalemba ndi Grammarly kuti ndidzipulumutse ndekha… inunso muyenera!

Kukweza Blog Yanu Post

  • Kukwezeleza Magulu - Ndimalimbikitsa zolemba zanga pamayendedwe aliwonse ochezera, ndikusinthiratu zowonera ndikuyika anthu, ma hashtag, kapena masamba omwe ndimatchula. Ngati mukugwiritsa ntchito tsamba la WordPress, ndikupangirani JetPackntchito zolipiridwa chifukwa zimakupatsani mwayi wofalitsa mabulogu anu mwachisawawa patsamba lililonse lazachikhalidwe. FeedPress ndi ntchito ina yabwino kwambiri yokhala ndi zofalitsa zophatikizika zapa media, ngakhale ilibe LinkedIn.
  • Kukwezeleza Imelo - Kuwona makasitomala athu akuvutika kuti apitilize kufalitsa panjira iliyonse ndichinthu chomwe tikupitilizabe kuwona. Ndi chakudya cha RSS, blog yanu ndi njira yabwino yogawirana kudzera mu malonda anu a imelo. Mapulatifomu ena ngati Mailchimp ali ndi zophatikizira za RSS feed script okonzeka kupita, ena ali ndi zolemba zomwe muyenera kuzilemba nokha. Tapanga mapulagini a WordPress achizolowezi omwe amatumiza maimelo amtundu wamakasitomala omwe akufuna kugwirizanitsa nawo. Ndipo, JetPack imaperekanso a kulembetsa kupereka.
  • zosintha - Ndimayang'ana nthawi zonse ma analytics anga kuti ndizindikire zolemba zomwe zili bwino zomwe ndingathe kuziwonjezera ndi zina zowonjezera kapena chandamale chandamale pakusaka. Nkhaniyi, mwachitsanzo, yasinthidwa kangapo. Nthawi iliyonse, ndimasindikiza zatsopano ndikutsatsanso kudzera munjira iliyonse yotsatsa. Popeza sindisintha slug yeniyeni (ulalo), ikupitiliza kutukuka ngati ikugawidwa pamasamba.

Mukufuna Thandizo Pakuwongolera Zomwe Mumapeza Pazachuma?

Ngati mukupanga zinthu zambiri koma simukuwona zotsatira, khalani omasuka kulumikizana ndi kampani yanga, ndipo titha kukuthandizani kukhathamiritsa tsamba lanu pakusaka, malo ochezera a pa Intaneti, ndi matembenuzidwe kuti muwonjezere chidwi cha zomwe muli nazo. Tathandiza makasitomala ambiri kukonza bwino zinthu zawo, kukonzanso ma tempuleti awo, ndikuthandizira kukweza zomwe zili patsamba lawo ndikuwunika momwe zomwe ziliri pamabizinesi awo onse.

Lumikizanani DK New Media

Kuwulura: Ndine wothandizana nawo pazinthu zina zomwe ndikulimbikitsa m'nkhaniyi, ndipo ndikuphatikiza maulalo anga ogwirizana. Ndinenso woyambitsa nawo komanso wothandizana nawo DK New Media.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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