Zifukwa 8 Njira Zomwe Mumalipirira Pakadutsa Zikulephera

perekani kutsatsa kotsalira

Mwezi uno kupitilira Mphepete mwa Webusayiti, tikudutsa njira zolipirira pakadina, tikukambirana milandu yogwiritsa ntchito, ndikupereka ziwerengero ndi zambiri. Otsatsa amazindikira mtengo wopindulitsa womwe amalipira pakudina pakadali pano ungakwaniritse kukulitsa kuzindikira ngati mulibe malo osakira, kupeza zitsogozo, ndi kuwonetsa omvera omwe ali okonzeka kugulanso.

Izi zati, yankho lomwe timamva pakati pa okayikira a PPC ndi:

O, tinayesa PPC ndipo sizinagwire ntchito.

Timachepetsanso poyang'ana kutanthauzira kwa anayesedwa ndikupitiliza kupeza cholakwika ndi njira zomwe zidatumizidwa. Ndikhala wowona mtima chifukwa sindinawonepo kasitomala m'modzi akulephera kugwiritsa ntchito kulipira pakadutsa kampeniyo, kuyesedwa bwino, kuyesedwa, ndi kufotokozedwa molondola. Izi ndi zifukwa zomwe tidawona PPC ikulephera:

  • kudzipereka - Makasitomala akufuna kuyesa madzi ndi PPC koma safuna kuti alowemo. Mwina amangofuna kutenga ndalama zokwana $ 100 zomwe adalandira pamakalata. Mulimonsemo, bajeti yoyamba ndi yocheperako kotero kuti alibe zokwanira kuti ayese kuphatikiza mawu osakira okwanira, kupatula mawu osafunikira, ndikupeza chitsogozo chokwanira chodziwitsa ngati kuchuluka kwawo kwabwinoko kukuyenda bwino komanso njira zazikulu zogwiritsira ntchito. Ndalama zanu zoyambirira zimayenera kukulirakulira kuposa momwe mumagwiritsira ntchito mwezi uliwonse pa PPC kuti muyese, kuyeza, kukonza ndikuyika zoyembekezera pamtengo wanu pachitsogozo, kutsogolera, ndi kutembenuka mtima. PPC si kampeni imodzi kapena pulojekiti, ndi njira yomwe ingakonzedwenso pakapita nthawi ndipo imafunikira oyang'anira ndi oyenerera.
  • Palibe Masamba Okhazikika - Ndikadina kutsatsa kwa PPC ndikundibweretsa patsamba loyambira, nthawi yomweyo ndimakweza maso anga. Tsamba lanu lakunyumba ndi mapu azomwe mumalemba koma nditafufuza ndinakupatsani mawu ofunikira ndi zomwe ndimafuna. Muyenera kukhala ndi masamba angapo, kapena mazana, omwe amafikira omwe amayang'ana kwambiri mawu osakira!
  • Zosintha - Sikuti aliyense amafuna kugula kuchokera pa PPC kutsatsa. Ena adayamba kale kupanga zisankho ndipo akufuna kuchita kafukufuku. Kupereka zomwe mungachite kuti mulembetse, kutsitsa pepala lolembera, lowetsani chiwonetsero, kapena zosankha zina zonse ndi kutembenuka komwe kumatha kuyendetsa wogwiritsa ntchito wosaka kukhala mlendo wotanganidwa kwambiri. Ndipo chifukwa chakuti sanalembetse sizitanthauza kuti asapiteko chifukwa chake muyenera kuyang'anira zochitika zina zomwe zimabweretsa kutembenuka. Kodi mukudziwa kuti ndi makasitomala angati omwe adayamba kutsitsa kope? Kapena kulembetsa imelo? Dziwani kuti mutha kupanga zina mwazomwe mumapereka pamisonkhano yanu ya PPC.
  • Kutsata Kampeni Kosauka - Ndimakhala wodabwitsidwa nthawi zonse makampani akamakhala ndi tsamba limodzi lokhalo lomwe limatsegulidwa kwa anthu wamba komanso olipidwa, koma alibe kampeni yotsata kusiyanitsa awiriwo analytics. Mwanjira ina, PPC iyenera kuti inali njira yabwino - sangadziwe poyang'ana pa awo analytics. Pezani bungwe kuti lithandizire kukonza fayilo yanu ya analytics moyenera kuti mutha kuyeza bwino kupambana kwa misonkhano yanu.
  • Palibe Kutsata Foni - Bizinesi iliyonse iyenera kukhala nayo Kutsata-kulumikizana kophatikizira kwama Analytics patsamba lawo. Pomwe dziko lapansi limayenda, anthu ochulukirachulukira akudumpha akuwonera kanema kapena kuwerenga pepala loyimba ndikungoyimba nambala yafoni. Tili ndi makasitomala omwe amagawana molakwika malonda awo ndipo amati mafoni onse azofalitsa ngati TV ndi wailesi. Pomwe zigawozi zimayendetsa mafoni, tikudziwa kuti kampeni yawo yolipira idayeneranso kutamandidwa chifukwa cha kuchuluka kwamafoni awo koma sitingathe kuyeza kufikira atayankha yankho.
  • Palibe Kuyesedwa - Kuyika tsamba lofikira sikokwanira. Mtundu wa batani kapena kuwongolera kwamaso amunthuyo pazithunzi zazithunzi kungakhudze kuchuluka kwa tsamba lofikira. Kuyesa Kutsata Tsamba ndichinthu chofunikira kwambiri pakulipira kulikonse. Muyenera kuyesa zinthu zonse kuti mukwaniritse bwino CTR ndi ROI yanu yonse pamakampeni anu olipidwa.
  • Zosavomerezeka - Zolemba zabwino zimaphatikizaponso mtundu wazomwe zili patsamba lanu ndikutembenuka kumakhudzidwa kwambiri ndi mtundu wazidziwitso patsamba lanu. Ma bullet ochepa sadzadula. Makanema, maumboni, milandu yogwiritsa ntchito, deta yothandizira, ma logo a kasitomala, chithunzi cha ogwira ntchito… zomwe mukufuna zikuyenera kukakamiza mlendo kukhulupirira kuti atha kupeza zomwe angafune akadzaza fomu yanu.
  • Kupanda Zolinga - Posachedwa tinali ndi chiyembekezo chobwera ndipo tinali osangalala kwambiri kuti adafotokoza zolinga - amafuna kubwerera kwa 7: 1 pamakampeni ake olipidwa Kumvetsetsa cholinga, kutembenuka mtima, komanso nthawi yayitali yosinthira kumathandizira bungwe lanu la PPC kumvetsetsa mtundu wa zomwe akufuna kupanga, ndalama zomwe akuyenera kutengera pachitsogozo, komanso kutalika kwa nthawi yomwe otsogolerawo atenga. Adzatha kusintha kampeni yanu moyenera ndikuthandizani kupeza bajeti yopambana.

Tithokze Erin pa Njira Zoyeserera pokambirana ena mwa malangizowa - onetsetsani kuti mwayikamo Mphepete mwa Webusayiti ndipo mutimvere pa Stitcher, BlogTalkRadio, iTunes, MalondaPodcasts kapena njira ina iliyonse yogawa podcast!

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