Fufuzani Malonda

Kumvetsetsa Momwe Pay Pay Click Kumathandizira Kusaka Kwanu

Zakulowetsani mwa inu tsiku ndi tsiku mwa kutsatsa kwa akatswiri ... simukuyenera kulipira chifukwa chodina. Khalani apachiyambi, lembani zokhutira, kugawana nawo pazanema - ndipo zamatsenga malonda azikugogodani. Kapena iwo? Ndikupitilizabe kulalikira kwa omvera athu kuti sichimasiyanitsa wina ndi mnzake, ndi momwe angadyetse kapena kutsatirana. Kutengera pa Kusaka Magetsi Opangira molimbana ndi Kutsatsa Zamagetsi Ofufuzira ndi Pay Per Click, pali mgwirizano wina wodabwitsa pogwiritsa ntchito zonsezi.

Podcast yathu yotsatira iyamba Mphepete mwa Webusayiti tikambirana za mutu womwewu komanso zifukwa zina zomwe kampani yanu iyenera kuyika ndalama mu Pay Per Click.

  • Kutembenuza Mawu - Ngati mukuyambitsa njira yolemba zolemba kuti mukhale owerengedwa, mulemba chiyani? Kodi ndi mawu ati abwino omwe angatembenuze anthu ambiri? Makampani ambiri alibe lingaliro ... amachita kafukufuku pamakampani awo ndi omwe akupikisana nawo ndipo amapeza mndandanda. Kenako kwa miyezi amagwiritsira ntchito matani azinthu kuti athe kuwerengedwa pamagulu amenewo. Mwinanso amapeza chikhazikitso… kungodziwa kuti palibe amene akutembenuka patsamba lawo. M'malo mogwiritsa ntchito nthawiyo ndi mphamvu zawo pazosaka ndi kusaka zinthu zakuthupi, atha kugwiritsa ntchito ndalama zochepa polipira ndikungoyeserera kuphatikiza mawu osakira kuti awone zomwe zasintha kwambiri. Mukadziwa zomwe zimasintha, ndiye kuti mutha kulemba, kugawana, ndi kulimbikitsa zomwe zili pamutuwu kuti musinthe magwiritsidwe anu ndikuchepetsa mtengo wanu pachitsogozo.
  • SERP Malo ndi Malo - Kodi mudafunsapo chinthu chachikulu kapena chodabwitsa ndipo mudadabwa kuwona kuti adalipira zotsatsa pazogulitsa zawo kapena dzina lawo? Pali zifukwa zingapo izi ... choyamba ndichakuti omwe akupikisana nawo sazipereka pazotsatira izi. Koma chifukwa chomveka kwambiri ndikuti mutha kukulitsa kuchuluka kwanu pa Tsamba la Zotsatira za Search Engine (SERP) ngakhale mutakhala paudindo wapamwamba! Mukakhala paudindo woyamba, mutha kuwonjezera kuchepa (CTR) ndi 50%, kutsatsa kwa PPC limodzi ndi masanjidwe kuyambira 2 mpaka 4 kumatha kukulitsa CTR ndi 82%, ndipo pamanambala omwe ali pansi pa 5 CTR idzawonjezera 96% pafupifupi !

Kuchokera pa Malo Osakira - Kafukufuku wa Google: Ngakhale Ndiwo # 1 Organic Ranking, Malonda Olipidwa Amapereka 50% Zowonjezera Zowonjezera:

seo-ndi-ppc-click-through-rates

  • Mitengo Yotembenuka - Wogwiritsa ntchito atadina pa SERP ndikufika patsamba lanu, mutha kupeza kuti, kupatula kuchuluka kwa anthu wamba, anthu osakira omwe amalipira amakhala ndi mtengo wokwera kwambiri komanso amasintha kwambiri. Izi ndizofunikira kwambiri ndipo muyenera kukhazikitsa
    analytics bwino ndikuwunika kampeni yanu iliyonse mosamala. Lingaliro la izi ndi losavuta - pomwe ogwiritsa ntchito injini zosakira ali okonzeka kusintha, amalumpha pa SERP ndikudina pazotsatira zapamwamba.
  • Kuwonjezera pake - Ubwino umodzi waukulu womwe PPC ili nawo panjira yanu ya SEO ndi mwayi wotsatsanso. Kutsatsanso zomwe mukufuna kutsatsa kwa anthu omwe adafikapo kale patsamba lanu (koma sanagule) kudzera pa mauthenga ogwirizana kapena zotsatsa zapadera. Ndi Google Adwords, mwachitsanzo, mutha kupanga kampeni posakasaka komanso masamba ena omwe angawonetse malonda anu mlendo akafika patsamba lanu ndikuchoka. Ndikuwopa kuti simungatsatire munthu woteroyo ndikusaka kwachilengedwe kotero ndikopindulitsa kwambiri.

Osachotsa kusaka kolipira. Momwe malingaliro okhutira akuchulukirachulukira, mpikisanowu ndiwowopsa - womwe ukufuna bajeti zotsatsira kuti apange kusiyana. Ndikukulimbikitsani kuti mulembetse katswiri (apo ayi bajeti yanu idyedwa pamlingo wopitirira kumvetsetsa!). Yesani matani osakanikirana, gwiritsani ntchito njira zabwino, kuthamangitsa mawu osinthira ndi njira zakuthambo kuti muchepetse mtengo pachitsogozo, ndikusintha unyinji kukhala kampani yanu. Lipirani podina ndi mnzake wapamtima wosaka ndi organic.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.