Marketing okhutiraSocial Media & Influencer Marketing

Trust, Social Media ndi Sponsoring Passion

Chaka chatha pomwe ndidapezekapo World Marketing Marketing World, Ndinakambirana modabwitsa kwambiri ndi Cheryl Viirand, yemwe anayambitsa Omasulidwa.

Nkhani ya Cheryl ndi yodabwitsa kwambiri - ndi loya yemwe adagwiritsa ntchito zina mwazinthu zopezedwa ndiukadaulo zomwe zidasanduka mlaliki wazakudya. Kusinthaku kunachitika Cheryl atadwala modzidzimutsa komanso osazindikira iye ndi mwana wake. Zovuta zake zinali zakusagwirizana ndi chakudya ndikumverera komwe kumawononga moyo wake komanso moyo wa mwana wake.

Pa nthawi ya mwambowu, ndinali ndi nkhawa yayikulu - ndidakulitsa bizinesi yanga modabwitsa ndi zomwe sindinayembekezere, abambo anga ndimamwalira ndi khansa ya m'magazi, ndikulimbana ndi kulemera kwanga komwe kudatha. Chaka chotsatira ndinayamba kulemera kwambiri, ndinali ndi ma 2 opindika msana wanga omwe anali kundilepheretsa kuyenda kapena kuchita masewera olimbitsa thupi, ndipo ndimangokhala womvetsa chisoni.

Miyezi iwiri yapitayo, izi zidasintha mnzanu, Ben McCann, anali ndi 'zofewa' ndi ine. Ndinajowina malo ake ochepetsa thupi - omwe adasintha zakudya zanga - kuyang'ana kwambiri kuchuluka kwa mapuloteni, kuchotsa shuga, fructose, chakudya ndi zina zonse zomwe ndimakonda kudya. Chiyambireni, ndataya mapaundi oposa 50 ndipo kuyenda kwanga kuli bwino. Kuyenda kuno pamsonkhanowu sikunakhale kopweteka makamaka - ngakhale ndikadali ndi mapaundi pafupifupi 200 ochulukirapo.

Dzulo usiku, ine ndi Cheryl tinakambirananso modabwitsa. Anali wokondwa pakusintha komwe ndimapanga ndikugawana momwe Omasulidwa akupitilizabe kukhala wamoyo. Ndi gulu la anthu okonda nawo omwe amagawana nthano, upangiri, maphikidwe ndi zochitika zokhudzana ndi kukhudzidwa kwa chakudya, ziwengo za zakudya, ndi zakudya. Tsopano akugwira ntchito limodzi ndi akatswiri amakampani ndi mabungwe omwe akugwira ntchito m'makampaniwo.

Zolankhula zathu zidatipangitsa kuti tikambirane momwe makampaniwa amafuniranso kumanga madera awo. Pali vuto lalikulu ndi izi. Mabungwe ali ndi nkhawa ndi mitu yomwe a Cheryl amakambirana, koma sangafanane ndi chidwi cha Cheryl. Sanakumanepo ndi zowawa zomwe Cheryl adakumana nazo. Ndipo pamapeto pake - cholinga chawo ndikugulitsa komwe a Cheryl agawane. Kampani ikakhala ndi gulu, sindikukhulupirira kuti imatha kuthana ndi mavuto chifukwa anthu amazindikira kuti pali zomwe zimapangitsa kuti anthu azigulitsa. Mosasamala kanthu za cholinga cha kampaniyo, Cheryl atero

nthawizonse be wodalirika Zambiri.

Pali njira ina yomwe imagwira bwino ntchito tsiku lililonse pazanema… ndipo ndizo kuthandizira kwamakampani. Kampani ikakhala ndi gulu, zomwe zimakhudzidwa nthawi zonse zimakhala zokayikitsa. Koma kampani ikathandiza gulu, imayamikiridwa ndikupatsidwa mphotho. Thandizo limangoti, "Tikuzindikira udindo wanu, chidwi chanu, chidwi chanu komanso kudziyimira pawokha pankhaniyi - ndipo tikufuna kukuthandizani kukulitsa gululi chifukwa timakusamalirani."

Cheryl akufuna kukulitsa anthu ammudzi kenako ndikuwapanga ndalama kuti athandizire kukula kwawo. Ndikulimbikitsa Cheryl kuti abwererenso - kupanga ndalama pazokonda kwake komanso chidwi cha anthu am'deralo mothandizidwa ndi othandizira - ndiye muwone akukula! Mtengo wa nsanja ndi dera la Cheryl si ndalama zomwe zimalipidwa ndi kutsatsa kudzera pakutsatsa… zikulipira chidwi chomwe Cheryl ali nacho komanso kuti sangathe kulephera. Mutuwu walumikizana kwambiri ndi moyo wa Cheryl tsopano kuti azikhala ndi udindo pazinthu izi ndipo azikhala wokonda kugawana zomwe akudziwa komanso ukatswiri wake.

IMO, a mtsogoleri wa midzi patsamba lodziwika bwino la mtundu wa anthu silingayandikire bwino poyerekeza. Madera amayang'ana kwambiri pamavuto apakati, zikhulupiriro, ndale, zosangalatsa komanso maluso - osati pazogulitsa. Cheryl adzapambana pomwe malonda adzalephera chifukwa - pamapeto pake - zomwe zimapangitsa ndizosiyana. Ogulitsa amatha kununkhiza zomwe zili pamtunda wa mailo. Kampani iliyonse yomwe ili ndi talente idzadziwa Cheryl, kudzera Omasulidwa, ndi ndalama zabwino kwambiri - ndipo chiwopsezo chothandizira dera lotere kumayambiliro ake chidzakhala othandizira ofunika kugula.

ZINDIKIRANI: akudikira Social Media Marketing World kuchokera pa desiki yanu ndikudutsa pafupifupi pogwiritsa ntchito ulalo wathu wothandizana nawo!

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.