Kusanthula & Kuyesa

Google Analytics 4: Zomwe Otsatsa Ayenera Kudziwa… Ndipo Chitani… Lero!

On July 1, 2023, Standard Universal Analytics (UA) katundu adzasiya kukonza deta ndipo ogwiritsa ntchito Google Analytics akulangizidwa kuti asamukire ku Google Analytics 4 (GA4). Ndikofunikira kuti inu mwamsanga phatikizani Google Analytics 4 ndi tsamba lanu, komabe, kuti mukhale ndi mbiri yakale Julayi!

Kodi Google Analytics 4 ndi chiyani?

Ili ndi funso lomwe likuyakabe m'malingaliro a ogulitsa ambiri - ndipo pazifukwa zomveka. Google Analytics 4 sikusintha kokha; ndi kukonzanso pansi komwe kumaganiziranso kufufuza ndi kusonkhanitsa deta pamasamba ndi mapulogalamu. Kusunthaku kumachitika chifukwa cha malamulo okhwima achinsinsi a data, omwe mosakayikira adzabweretsa a tsogolo lopanda pake.

Google Analytics 4 vs Universal Analytics

Izi ndizosintha kwambiri ku Google Analytics ndipo zidzakhudza kwambiri makampani. Nawa kusiyana kwakukulu 6… zina zimachepetsa kwambiri kuzindikira komwe amalonda akuyamikiridwa mu UA.

  1. Kusonkhanitsa Deta - Universal Analytics imagwiritsa ntchito njira yanthawi zonse yolondolera kuchuluka kwa anthu pawebusayiti pogwiritsa ntchito ma cookie, pomwe GA4 imagwiritsa ntchito njira yapamwamba kwambiri yomwe imaphatikiza ma cookie, zolemba zala pazida, ndi ma data ena. Izi zikutanthauza kuti GA4 ikhoza kukupatsani zambiri zolondola komanso zatsatanetsatane za alendo anu patsamba.
  2. Kutsata ID ya Wogwiritsa - Universal Analytics imakupatsani mwayi wolondolera machitidwe a ogwiritsa ntchito pazida zonse pogwiritsa ntchito ID, koma GA4 imapangitsa kukhala kosavuta kutsatira machitidwe a ogwiritsa ntchito polumikiza zokha data kuchokera pazida ndi magawo osiyanasiyana.
  3. Kuphunzira Makina (ML) - GA4 imaphatikizapo luso la kuphunzira pamakina, zomwe zingakuthandizeni kumvetsetsa bwino alendo anu a pawebusaiti ndikupanga zisankho zodziwikiratu pazantchito zanu zotsatsa.
  4. Zotsatira Zochitika - Mu Universal Analytics, muyenera kukhazikitsa pamanja kutsatira zochitika pazomwe mukufuna kutsatira patsamba lanu. Mu GA4, kutsatira zochitika kumangochitika zokha ndipo mutha kugwiritsa ntchito zochitika zomwe zafotokozedweratu kapena sinthani zochitika zanu kutsatira zomwe zikugwirizana kwambiri ndi bizinesi yanu.
  5. Historical Data - Kutalika kwa mbiri yakale yomwe mungafotokoze mu GA4 kumadalira mtundu wa deta yomwe ikusonkhanitsidwa. Mitundu ina ya data, monga zochitika ndi mawonekedwe a ogwiritsa ntchito, imakhala ndi nthawi yosungidwa mpaka zaka 2, pomwe mitundu ina ya data, monga magawo ndi kuwonera masamba, imakhala ndi nthawi yosungidwa mpaka miyezi 26. Uku ndikusiyana kwakukulu komwe Universal Analytics ikupereka mbiri yonse.
  6. lipoti - Universal Analytics ndi GA4 imapereka malipoti osiyanasiyana ndi ma metric omwe angakuthandizeni kumvetsetsa kuchuluka kwa anthu patsamba lanu komanso machitidwe a ogwiritsa ntchito. Komabe, GA4 imapereka njira zoperekera malipoti zapamwamba kwambiri komanso zosinthika makonda, komanso chidziwitso chanthawi yeniyeni ndi zidziwitso.

GA4 imapatsa mabizinesi zidziwitso zotheka kuchitapo kanthu, popeza tsopano mutha kuwona bwino lomwe machitidwe a ogwiritsa ntchito komanso kumvetsetsa bwino zaulendo wonse wamakasitomala.

Wogwiritsa ntchito akayendera tsamba lanu kapena pulogalamu yanu, magwiridwe antchito atsopano tsopano amaphatikiza deta kukhala gwero limodzi ndikukulolani kusanthula zonse zomwe zasonkhanitsidwa pamodzi. Palinso njira zambiri zotsatirira zochitika komanso kukonza makina ophunzirira, zomwe zimakutsegulirani chitseko kuti mutolere zambiri m'njira zabwino kwambiri pabizinesi yanu. Ngakhale ogula atasiya kusonkhanitsa deta, AI idzadzaza mipata kuti ikupatseni chidziwitso chochulukirapo pamakasitomala anu.

Kodi Otsatsa Akutaya Chiyani Ndi GA4?

Pazabwino zake zonse, kusamuka kwa GA4 sikuli kopanda zovuta zake. Kulephera kusamutsa zambiri za Universal Analytics kupita papulatifomu yatsopano kungakhale kovuta kwambiri. Zili ngati kuyambitsa Google Analytics kwa nthawi yoyamba. Simudzakhala ndi mbiri yakale yoti muyang'anenso, popeza palibe chomwe chajambulidwa.

Izi zokha ziyenera kukhala chifukwa chokwanira kuti tiyambe kuphatikiza GA4 posachedwa. M'malo mwake, muli ndi mwayi wopeza mbiri yakale m'miyezi isanu ndi umodzi yotsatira kutha kwa kusonkhanitsa deta ku UA. GA4 imatengedwa kale ngati mulingo watsopano. Popanda njira ina yowona, ino ndi nthawi yabwino kwambiri yodziwiratu dongosolo latsopanoli.

Pali zina zowonjezera zomwe zinalipo mu Universal Analytics zomwe sizikupezeka mu GA4:

  • Kutsata ID ya Wogwiritsa - Mu Universal Analytics, mutha kutsata machitidwe a ogwiritsa ntchito pazida zonse pogwiritsa ntchito ID. Izi sizikupezeka mu GA4, chifukwa zimangolumikiza deta kuchokera kuzipangizo ndi magawo osiyanasiyana.
  • Zosintha Mwambo - Mu Universal Analytics, mutha kukhazikitsa zosintha kuti muzitsatira machitidwe kapena mawonekedwe a ogwiritsa ntchito. Izi sizikupezeka mu GA4, popeza ili ndi njira yolondolera yokhazikika yomwe imakulolani kuti musinthe makonda anu popanda kufunikira kosintha makonda.
  • Gawo la alendo - Mu Universal Analytics, mutha kugawa deta yanu potengera mtundu wa alendo (monga atsopano motsutsana ndi alendo obwerera) ndikupanga magawo otengera malinga ndi njira zosiyanasiyana. Mu GA4, mutha kugawabe deta yanu, koma zosankha za magawo ndizochepa.
  • Magawo Apamwamba - Mu Universal Analytics, mutha kupanga magawo apamwamba kuti muwunike magawo ena a data yanu. Izi sizikupezeka mu GA4, popeza ili ndi njira yolondolera zochitika zomwe zimakulolani kuti musinthe makonda anu popanda kufunikira kwa magawo apamwamba.
  • Kutsata Kusaka Kwatsamba - Mu Universal Analytics, mutha kukhazikitsa kusaka kwatsamba kuti mumvetsetse momwe ogwiritsa ntchito amalumikizirana ndi zomwe mumasaka patsamba lanu. Izi sizikupezeka mu GA4, koma mutha kugwiritsa ntchito zochitika kuti mulondole zomwe kusaka patsamba.
  • Zidziwitso Zachikhalidwe - Mu Universal Analytics, mutha kukhazikitsa zidziwitso zomwe zimakudziwitsani zakusintha kwakukulu kwa kuchuluka kwa anthu patsamba lanu kapena machitidwe a ogwiritsa ntchito. Izi sizikupezeka mu GA4, koma mutha kugwiritsa ntchito mawonekedwe ozindikira kuti muzindikire kusintha kwakukulu mu data yanu.

Kudziwa Zatsopano Zatsopano za GA4

Chifukwa ndi kukonzanso koyambira, GA4 imaphatikizapo mawonekedwe atsopano, zomwe zingawoneke zovuta poyamba, makamaka ngati mwazolowera UA. Mawonekedwe atsopanowa amasinthidwa ndi zinthu 5 zofunika:

Chithunzi cha 3
Ndalama: Google
  1. Search
  2. Maulalo azinthu, thandizo, ndi kasamalidwe ka akaunti
  3. Navigation
  4. Sinthani ndikugawana zosankha
  5. malipoti

Ndikofunikira kudziwa kuti m'njira zambiri, ndi chida champhamvu kwambiri chosintha pang'ono.

Ma metrics amakhalidwe, m'modzi, asintha chifukwa cha GA4 kukhala yokhazikika m'malo motengera gawo. M'malo mowona nthawi yayitali ya gawo kapena kuchuluka kwa kutsika, mukhala mukutsata magawo omwe muli nawo kapena kuchuluka kwa omwe ali pachibwenzi m'malo mwake. Mawonedwenso ndi chinthu chakale. Maakaunti ndi katundu akadalipobe, koma ma data (monga mawebusayiti, mapulogalamu, ndi zina zotero) alipo ndipo akhoza kukonzedwa pamlingo wa katundu.

Kupitilira apo, mupeza magawo atsopano, ambiri omwe amasonkhanitsidwa okha. Mukhozanso kugwiritsa ntchito miyeso ingapo yowonjezereka komanso zochitika zachizolowezi. Iliyonse imatsegula maluso atsopano operekera malipoti omwe mutha kuwongolera bwino zomwe bizinesi yanu ikufuna. Komabe, kusamuka kwa GA4 kumabweretsa malipoti ochepa.

Kuchokera kumalipoti amenewo, mutha kutumiza deta yanu mu Google Data Studio kapena kupita ku kufufuza gawo kuti mupange zowunikira zanu, monga malipoti a fani, kufufuza njira, ndi zina zotero.

Momwe Mungayambitsire ndi Kuphatikiza kwa GA4

Ngakhale pali njira yophunzirira pang'ono, kuphatikiza kwa GA4 ndikusintha kosavuta. Kuti mupindule nazo, nthawi zochepa chabe zokonzekera ndizofunika. Apa ndi pomwe muyenera kuyika chidwi chanu choyamba:

  1. Sinthani mayendedwe anu a data. Ndi kusamuka kwa GA4, deta tsopano yasonkhanitsidwa pamlingo wamtsinje. Izi zikutanthauza kuti muyenera kukhazikitsa ma data pamapulatifomu onse pabizinesi yanu kuti mujambule zambiri ndikutulutsa malipoti mtsogolo. Mwachitsanzo, ngati bungwe lanu lili ndi tsamba la webusayiti, pulogalamu ya Android, ndi pulogalamu ya iOS, mudzafuna kukhazikitsa nsanja iliyonse ngati njira yotsatsira deta mkati mwa katundu womwewo wa GA4. Izi zimakupatsani mwayi wotsatira nthawi yonse yamakasitomala ndikupereka kusanthula kokwanira kwa kampeni yotsatsa.
  2. Sinthani zochitika zanu pazolinga zofunika. Mukadutsa kuphatikiza kwa GA4, muwona kuti zochitika zikufanana ndi zomwe zili ku UA. Komabe, mungafunike kusintha zolinga zilizonse zomwe zikugwirizana nazo - zomwe tsopano zimatchedwa kutembenuka - kuti muwonetsetse kuti mukutsata zomwe zili zofunika pabizinesi yanu. Tengani china chake ngati cholinga cha komwe mukupita. Simungangopanga cholinga chowonera tsamba. Chitsanzo cha deta ndi chosiyana kwambiri mu Google Analytics 4 vs. Universal Analytics. Chifukwa cha izi, mutha kukhazikitsa cholinga chotumiza fomu popanga chochitika mu GTM chomwe chimayambika pomwe tsamba lowonera limapezeka patsamba lomwe mukufuna.

Momwe Mungasamutsire Zochitika Kuchokera ku UA kupita ku GA4

  1. Yang'anirani ma metrics atsopano okhudzana ndi kampeni yanu. Kusintha kumodzi kwakukulu ndikuti kutsika kwa tsamba lanu mwina sikudzakhalaponso pambuyo pa kuphatikiza kwa GA4. Ma metric ena okhudzana ndi chibwenzi, komabe, atha kupezeka kudzera mu Analytics. Mlingo wa chinkhoswe, womwe ndi wotsutsana ndi kuchuluka kwa kutsika, ndiwodziwikiratu kwambiri ndipo umakupatsani mwayi wodziwa momwe ogwiritsa ntchito amalumikizirana ndi zomwe muli. Ngati chiwongola dzanja chili chochepa, mutha kukumba mozama mu malipoti osiyanasiyana ndi kufufuza kuti muwone ngati ndizotsika nthawi zonse kapena chifukwa cha njira inayake, tsamba, gwero, ndi zina zotero.

Tinene kuti masamba angapo ali ndi chiwongolero chochepa. Mutha kuwona ngati zomwe zili zikugwirizana bwino ndi malonda anu kuti muyendetse ogwiritsa ntchito masambawo. Mwina limodzi lamasambawo silipereka njira yosavuta kapena yomveka yopita ku sitepe yotsatira yomwe mukufuna kuti atenge. Kenako mutha kukonza chifukwa cha zidziwitso zoperekedwa ndi zosintha za GA4.

Palibe amene adagwira ntchito kuti akhale wotsatsa digito kuti zinthu zizikhala chimodzimodzi. GA4 ndi chida china chatsopano champhamvu chomwe chimapereka ntchito zosiyanasiyana zokongoletsera mbiri yamakasitomala, kuyang'anira zomwe zikuchitika, ndikupangitsa kutsatsanso m'njira zatsopano komanso zosangalatsa. Potenga nthawi yoti muphunzire tsopano mukadali ndi chitetezo cha UA kuti mubwerere, mudzakhala sitepe imodzi kutsogolo pamene GA4 idzakhala ngati mwana wamkulu pa block.

Momwe Mungagwiritsire Ntchito Kukhazikitsa Wothandizira Kuti Mukonze GA4 Kulembetsa ku Google Analytics 4 Training and Certification

Greg Walton

Greg Waltour ndi Co-CEO wa Intero Digital, bungwe lotsatsa digito la anthu 350 lomwe limapereka mayankho otsatsa, oyendetsedwa ndi zotsatira. Greg ali ndi zaka zopitilira 20 akuwongolera njira zolipira zotsatsa, kukhathamiritsa SEO, ndikumanga zomwe zili ndi mayankho ndi PR. Amatsogolera gulu la akatswiri pakupanga ndi chitukuko cha intaneti, malonda a Amazon, chikhalidwe cha anthu, makanema, ndi zojambula, ndipo Greg wathandiza makampani amitundu yonse kuti apambane muzaka za digito.

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