Penguin 2.0: Mfundo Zinayi Zomwe Muyenera Kudziwa

Penguin 2.0

Zachitika. Ndi positi imodzi ya blog, kutulutsa kwa algorithm, ndi maola angapo kukonza, Penguin 2.0 yatulutsidwa. Intaneti sipadzakhalanso chimodzimodzi. Matt Cutts adalemba mwachidule pamutuwu pa Meyi 22, 2013. Nazi mfundo zinayi zofunika kudziwa za Penguin 2.0

1. Penguin 2.0 idakhudza 2.3% yamafunso onse aku England-US. 

Osamveka kwa 2.3% kumamveka ngati nambala yaying'ono, kumbukirani kuti pali zosaka pafupifupi 5 biliyoni za Google patsiku. 2.3% ya 5 biliyoni ndizambiri. Tsamba limodzi lazamalonda ang'onoang'ono limadalira mafunso 250 osiyanasiyana pamayendedwe ambiri ndi ndalama. Zomwe zimakhudzidwa ndizokulirapo kuposa kuchuluka kwa decimal kunganene.

Poyerekeza, Penguin 1.0 idakhudza 3.1% yamasamba onse. Mukukumbukira zotsatira zowopsa za izi?

2. Mafunso azilankhulo zina amakhudzidwanso ndi Penguin 2.0

Ngakhale mafunso ambiri a Google amachitika mchingerezi, pali mazana mazana mamiliyoni amafunso omwe amachitika muzilankhulo zina. Mphamvu zomwe Google imasinthasintha zimafikira kuzilankhulo zina, kuyika kibosh wamkulu pa webpam pamlingo wapadziko lonse lapansi. Zilankhulo zimafota magawo apamwamba a webspam adzakhudzidwa kwambiri.

3. Ma algorithm asintha kwambiri.

Ndikofunika kukumbukira kuti Google yatero yasintha kusintha kwa Penguin 2.0. Izi sizongotsitsimutsa chabe deta, ngakhale dongosolo la "2.0" limapangitsa kuti zimveke motero. Kusintha kwatsopano kumatanthauza kuti zochenjera zambiri zakale za spam sizigwiranso ntchito.

Zachidziwikire, aka si koyamba kuti tikumane ndi Penguin. Nayi mbiri yakale ya Penguin.

  • Epulo 24, 2013: Penguin 1. Penguin yoyamba idasinthidwa pa Epulo 24, 2012, ndipo idakhudza zopitilira 3% zamafunso.
  • May 26, 2013: Kusintha kwa penguin. Patatha mwezi umodzi, Google idatsitsimutsa magwiridwe antchito, omwe adakhudza gawo lina la mafunso, pafupifupi 01%
  • Ogasiti 5, 2013: Kusintha kwa penguin. Kugwa kwa 2012, Google yasinthanso zomwe zidasinthidwazo. Nthawi ino pafupifupi 0.3% yamafunso idakhudzidwa.
  • Meyi 22, 2013: Kutulutsa kwa Penguin 2.0, komwe kumakhudza 2.3% yamafunso onse.

Monga a Cutts adalongosolera za 2.0, "Ndi m'badwo watsopano wama algorithms. Kuyeserera koyambirira kwa Penguin kumangoyang'ana patsamba loyambalo. Mbadwo watsopano wa Penguin umapita mozama kwambiri ndipo umakhudza kwambiri madera ena ang'onoang'ono. ”

Oyang'anira masamba awebusayiti omwe akhudzidwa ndi Penguin amva zovuta kwambiri, ndipo mwina zingatenge nthawi yayitali kuti achire. Kusinthaku kumapita mwakuya, kutanthauza kuti kukhudzika kwake kumatsikira pafupifupi patsamba lililonse lomwe lingachitike.

4. Padzakhala ma Penguin ambiri.

Sitinamve zomaliza za Penguin. Tikuyembekeza kusintha kwina kwa ma algorithm, monga Google yathandizira ndikusintha kulikonse komwe adachitapo. Ma algorithms amasintha ndimalo omwe amasintha nthawi zonse pa intaneti.

A Matt Cutts adanenapo, "Titha kusintha momwe zinthu zimakhudzira koma timafuna kuyamba pamlingo umodzi kenako titha kusintha zinthu moyenera." Wolemba ndemanga pa blog yake adafunsa makamaka ngati Google ingakhale "ikukana phindu kumtunda kwa ma spammers," ndipo a Mr. Cutts adayankha, "zimabwera pambuyo pake."

Izi zikusonyeza kulimbitsa kowonjezereka ndipo, mwina, kuti ena amasuke, pazovuta za Penguin 2.0 m'miyezi ingapo yotsatira.

Oyang'anira masamba ambiri ndi ma SEO akhala akukhumudwitsidwa chifukwa chakusokonekera kwa kusintha kwa ma algorithm patsamba lawo labwino. Oyang'anira masamba ena amakhala mumipando yomwe ikusambira mu webspam. Atha miyezi kapena zaka akupanga zolimba, akumanga maulalo apamwamba, ndikupanga tsamba lovomerezeka. Komabe, potulutsa mtundu wina watsopano, amakumananso ndi zilango. Woyang'anira masamba ena ang'onoang'ono adadandaula kuti, "Kodi zidandipusitsa kuti ndidagulitsa chaka chatha kuti ndimange malo aboma?"

cutts-yankho

Potonthoza, a Cutts adalemba kuti, "Tili ndi zinthu zomwe zikubwera nthawi yachilimwezi zomwe zikuyenera kuthandiza pamasamba omwe mungatchule, ndiye ndikuganiza kuti mwasankha bwino pomanga zomangamanga."

Popita nthawi, algorithm pamapeto pake imayamba ndi webspam. Pakhoza kukhala njira zina zosewerera masewerawa, koma masewerawa amafika povuta pamene Panda kapena Penguin akuyenda pabwalo la mpira. Nthawi zonse zimakhala bwino kumvera malamulo a masewerawo.

Kodi mumakhudzidwa ndi Penguin 2.0?

Ngati mukudabwa ngati Penguin 2.0 yakukhudzani, mutha kudzifufuza nokha.

  • Onani masanjidwe anu osakira. Ngati akana kuyambira pachiyambi pa Meyi 22, pali mwayi woti tsamba lanu likhudzidwe.
  • Unikani masamba omwe alandila zolumikizira kwambiri, mwachitsanzo tsamba lanu, tsamba lotembenuka, tsamba la gulu, kapena tsamba lofikira. Ngati magalimoto achepa kwambiri, ichi ndi chizindikiro cha zotsatira za Penguin 2.0.
  • Fufuzani zosintha zilizonse zosintha zamagulu amawu m'malo mongochita mawu achinsinsi. Mwachitsanzo, ngati mukufuna kusanja "windows vps," kuposa kusanthula mawu osakira monga "windows vps hosting," "get windows vps hosting," ndi mawu ena ofanana.
  • Tsatani kuchuluka kwamagalimoto anu mozama ndikutambalala. Google analytics ndi mnzanu mukamaphunzira tsamba lanu, kenako ndikuchira pazomwe mungakumane nazo. Samalani kwambiri kuchuluka kwa kuchuluka kwamagalimoto, ndipo chitani izi patsamba lanu lonse. Mwachitsanzo, pezani masamba omwe ali ndi kuchuluka kwamagalimoto ambiri m'mwezi wa Epulo 21-Meyi 21. Kenako, fufuzani ngati manambalawa adasambira kuyambira Meyi 22.

Funso lomaliza silakuti "Kodi ndinakhudzidwa," koma "nditani tsopano popeza ndakhudzidwa?"

Ngati mwakhudzidwa ndi Penguin 2.0, Nazi zomwe muyenera kuchita:

Momwe Mungabwezeretsere ku Penguin 2.0

Khwerero 1. Khazikani mtima pansi. Zikhala bwino.

Khwerero 2. Dziwani ndikuchotsa masamba achinyengo kapena otsika patsamba lanu. Tsamba lililonse patsamba lanu, dzifunseni ngati liperekadi phindu kwa ogwiritsa ntchito kapena ngati limangokhala ngati chakudya chamafuta. Ngati yankho loona ngati lomalizirali, ndiye kuti muyenera kuwonjezera kapena kuchotseratu patsamba lanu.

Gawo 3. Dziwani ndikuchotsa maulalo olowa ndi spammy. Kuti mudziwe maulalo omwe atha kutsitsa masanjidwe anu ndikupangitsani kuti musokonezeke ndi Penguin 2.0, muyenera kupanga kuwunikira kwa mbiri yolumikizana (kapena kukhala ndi katswiri akuchitireni inu). Mukazindikira kuti ndi maulalo ati omwe akuyenera kuchotsedwa, yesani kuwachotsa mwa kutumizira oyang'anira masamba ndi kuwafunsa mwaulemu kuti achotse ulalo watsamba lanu. Mukamaliza zopempha zanu zochotsa, onetsetsani kuti mwazigwiritsanso ntchito Chida Chosiyanitsira ndi Google.

Khwerero 4. Chitani nawo kampeni yatsopano yolumikizana yolumikizidwa. Muyenera kutsimikizira ku Google kuti tsamba lanu liyenera kukhala pamndandanda wazotsatira zanu. Kuti muchite izi, mufunika mavoti odalirika ochokera kwa anthu ena odalirika. Mavoti awa amabwera ngati maulalo ochokera kwa osindikiza ena omwe Google imawakhulupirira. Dziwani kuti ndi omwe akufalitsa ati a Google omwe ali pamwamba pazotsatira zakusaka kwamawu anu osakira ndikuwalumikizana nawo kuti achite izi?

Njira yolimba ya SEO kupita patsogolo ikana kuvomera kapena kuchita nawo zipewa zakuda. Idzavomereza ndikuphatikiza fayilo ya Mizati 3 ya SEO m'njira yomwe imawonjezera phindu kwa ogwiritsa ntchito ndikukhazikitsa kudalirika, kudalirika, ndi ulamuliro. Yang'anani pazinthu zamphamvu, ndipo gwirani ntchito ndi mabungwe odziwika a SEO omwe ali ndi mbiri yotsimikizira yothandiza mawebusayiti kuchita bwino.

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