The Data Points to a Surprise Super Bowl Wamalonda Wopambana

Zovuta za perscio

Malonda othandiza kwambiri a Super Bowl mwina sangakhale omwe mukuganiza. Ngakhale kuthekera kwathu kotolera deta kukukulirakulira, kuthekera kwathu kumvetsetsa deta kukugwirabe ntchito. Pa Perscio, gulu lathu la akatswiri asayansi adasanthula mozama zochitika za Twitter pa Super Bowl ndipo adapeza kuti otsatsa otchuka kwambiri siomwe amapeza zotsatira zabwino. Komanso kumapeto kwa nkhaniyi ndi kuwonetserana kwa deta yathu!

Maganizo Athu

Kusintha kwamalingaliro kumabweretsa voliyumu yambiri, koma malingaliro abwino amachititsa chidwi kwambiri.

Anthu ambiri pakadali pano amadziwa chizolowezi chodziwika bwino ku Nationwide komwe amapha mwanayo kumapeto. Lingaliro lodabwitsali komanso losamvetsetseka lidadzetsa chidwi chachikulu pazanema. Makampani angapo otsatsa adatulutsa kale ambiri amatumizidwa Zotsatira zosonyeza Nationwide ngati wopambana, koma tidakayikira.

Maganizo athu ndikuti ngakhale kuyankha kolakwika kumabweretsa ma tweets ambiri, mwina si mtundu wa zochitika m'dziko lonse lapansi zomwe zikufunikiradi. Pamapeto pake, mwina anali Microsoft amene adapambana malo ochezera pa Super Bowl.

Momwe Phunziro Lidagwirira Ntchito

  • Choyamba, panali oposa Ma tweets 28.4 miliyoni padziko lonse lapansi nthawi yamasewera. Ma seva athu olowetsa adatenga pafupifupi 9 miliyoni mwa anthu omwe adzafufuzidwe. Timaganiza kuti ndi mtundu wabwino wazitsanzo, za 32%.
  • The Perscio Kuphunzira kumasiyana ndi ma elses onse chifukwa timakhala zitsanzo za ma tweets ONSE, osati okhawo omwe amangiriridwa ku akaunti za otsatsa. Izi zikutanthauza kuti tili ndi zambiri kuposa zomwe mungatenge kuchokera ku Twitter API.
  • Tidatulutsa zidziwitso kuchokera kuma tweets m'njira ziwiri, kugwiritsa ntchito zonse ziwiri chilankhulo chachilengedwe komanso molunjika @ Twitter yovomerezeka ikunena. Mwachitsanzo, kuyerekeza ma tweets onse ndi mcdonald ofananira mitundu yonse (w / o capitalization kapena kuchuluka) ndi @McDonalds.
  • Tinayendetsa ma tweets onse kudzera mu china chotchedwa kusanthula malingaliro omwe amagwiritsa ntchito ma algorithms kuti adziwe ngati tweet ili yabwino kapena yoyipa (Polarity), komanso zowona kapena malingaliro (Subjectivity).
  • Tidalemba mndandanda wa _____ wambiri ambiri amatumizidwa, zojambula zambirindipo mawonedwe ambiri apakatikati.
  • Pansi pa aliyense kwambiri , tidalemba mndandanda wapamwamba kwambiri wa 10 kuti titha kutsimikizira mwamaonekedwe momwe magalimoto amtundu uliwonse adaliri.

Manambala Ophwanyidwa - Opangidwa ndi Voliyumu

Onetsani A - Kuwonetsa ma tweets ambiri mchilankhulo chachilengedwe

Onetsani A - Kuwonetsa ma tweets ambiri mu "chilankhulo chachilengedwe"

Mu Exhibition A, choyamba tiyenera kudziwa kuti McDonalds won voliyumu yoyera. Komabe, asayansi athu azidziwitso adati kupita ku Super Bowl, McDonalds anali kale ndi magalimoto ambiri.

Chifukwa chake kusinthira mzere wamagalimoto asanakwane, Nationwide itha kuwerengedwa kuti ndiomwe amapambana pamalonda awo.

Komanso mu Exhibit A mutha kuwona kuti pafupi ndi Nationwide kuli Skittles, Pepsi, ndi Doritos. Microsoft ndiyomwe ili pansi pamndandanda, chifukwa chake mwina mungadabwe pano; Chifukwa chiyani tingaganize kuti Microsoft yapambana? Izi ndichifukwa choti pali kulumikizana kwakukulu pakati pa momwe anthu amalankhulira, komanso momwe media media imagwirira ntchito.

Chinkhoswe vs. Chatter

Kuti bizinesi isinthe tweet kukhala chinthu chogwirika, payenera kuchitapo kanthu pamtundu wina. Kwa Twitter, zochita zowonekera kwambiri ndi izi:

  • Bwezerani kena kake
  • Tsatirani akaunti ya bizinesi
  • Dinani ulalo mu tweet

Chifukwa chake tidayang'ananso pazosankhazi kuti tiwone yemwe adapeza kwambiri zochita kuchokera pamtundu wawo wa Twitter komanso 5 apamwamba ndi awa:

Chifukwa chake apa mukuwona Microsoft ikuchita bwino kuposa Nationwide pakuchita zambiri. Tidawunikiranso maulalo apamwamba mumitsinje ya Twitter, ndipo Microsoft ili ndi maulalo ambiri obwerera kumagawo awo. Nanga bwanji za malingaliro? Ndani akukonda kwambiri Twitter?

Zolimbikitsa vs. Maganizo Olakwika

Mu Exhibit B - Maakaunti komanso kusaka kwachilankhulo chapamwamba pamapu malinga ndi polarity (zabwino kapena zoyipa) komanso kugonjera (zowona kapena malingaliro).


Mu Exhibit B - Maakaunti komanso kusaka kwachilankhulo chapamwamba pamapu malinga ndi polarity (zabwino kapena zoyipa) komanso kugonjera (zowona kapena malingaliro).

Mu Exhibition B, mutha kuwona @accounts yathu yonse komanso kusaka kwachilankhulo chapamwamba kutayikidwa malinga ndi polarity (zabwino kapena zoyipa) komanso kugonjera (zowona kapena malingaliro). Mitundu yabwino kwambiri inali @skechersusa, @Bmwndipo @zittokabwe. Mitundu yathu yoyipa kwambiri inali chinsinsi cha victorias, t-mobile, ndipo sizodabwitsa m'dziko lonse lapansi. Chifukwa chake mutha kuwona bwino kuti kuchuluka kwa anthu pamsewu mdziko lonselo kunali koyipa.

Pokhala ndi voliyumu yayikulu, McDonalds ndi Microsoft anali pamwamba kwambiri. Izi zikutanthauza kuti sakungopeza magalimoto ambiri, koma zokambirana zake ndizabwino.

Womba mkota

Chifukwa chake ngati mungawonjezere zonse, Microsoft ndiyokha wopikisana kwambiri kuchita bwino pazitsulo zonse zitatu: kuchuluka, kuchita, ndi malingaliro.

Zachidziwikire, ndipo tikufuna kuti izi ziwonekere, pomwe tikuganiza kuti Microsoft yapambana mpikisano wamalonda wa Super Bowl; McDonalds akuwoneka kuti apambana pa TV, nthawi zonse.

Mapanga ndi Trivia

  • Pomwe tidakoka ma tweets ambiri, sizinali ZONSE za iwo. Zina mwa izi zitha kusintha ngati titayang'ana 100%.
  • Zina zidayika Budweiser pamwamba pamndandanda, ndipo sitingapeze chifukwa chake. Sitikudziwa chifukwa chake pali kusiyana, koma timafuna kuvomereza.
  • Mzere wathu wa McDonalds sunapangidwe m'mawonekedwe athu chifukwa tinalibe maziko a aliyense. A McDonalds adangowonetsa kulira kwakukulu kwambiri pamasewera omwe timayenera kuwalingalira.
  • @alirezatalischioriginal ndi @alirezatalischioriginal anali ndi omvera olumikizidwa kwambiri ndi ma tweets awo akuwona mawonekedwe kwambiri-pa-tweet.
  • Sitinagwire #Kamatsenga yomwe inali hashtag yotchuka (yoyipa yathu). Komabe, kafukufuku wina akuwonetsa kuti sizinafikire voliyumu kuti isinthe zotsatira zathu.

About Perscio

Perscio Ndi mnzanu yemwe mumachita naye bizinesi yokhazikika pakupanga mwayi wa Big Data. Ukatswiri wathu wapadera umatilola kuthana pakati pa dziko laukadaulo la Big Data ndi magawo amachitidwe a bizinesi. Timagwira nanu ntchito kutanthauzira njira, kusankha zinthu, kugwiritsa ntchito mayankho ndikupanga luso labungwe kuti tisanthule ndikuwona zidziwitso. Phunzirani zambiri ndikutsitsa pepala lathu loyera, Pali Dziko Lalikulu la Zambiri Kunja.

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