Kutsatsa kwa Pinterest, Kutsatsa, ndi Ziwerengero za 2023
Pinterest ndi malo ochezera a pa Intaneti omwe ali ndi zomwe zili, anthu omwe ali ndi chidwi, malonda amtundu, ndi kufufuza kuti apeze malo apadera paukadaulo wapaintaneti komanso kutsatsa. Mosiyana ndi malo ambiri ochezera a pa Intaneti, Pinterest imayang'ana zowonekera, zomwe zimathandiza ogwiritsa ntchito kupeza ndi kugawana kudzoza kudzera muzithunzi, infographics, ndi zina.
Ndi mawonekedwe ake osangalatsa komanso osavuta kugwiritsa ntchito, Pinterest yakhala nsanja yopitira kwa anthu omwe akufuna kudzoza chilichonse kuyambira kukongoletsa kunyumba ndi mafashoni mpaka maphikidwe ndi kopitako. Mwachitsanzo, nditakonzanso khitchini yanga, ndinafufuza njira ina yokongoletsera zenera pa sinki yakukhitchini. Chibwenzi changa chimakonda zomera, kotero ndinadzozedwa kuti ndidetse ndikuyika ndodo ya oak yokhala ndi zopachika zomera. Zotsatira zake zinali zabwino kwambiri… zonse zikomo kwa Pinterest.
M'nkhaniyi, tikambirana za Pinterest, ndikuwunika momwe ogwiritsa ntchito amalumikizirana ndi nsanja, zinthu zazikulu zomwe zimayendetsa chinkhoswe, komanso kufunikira kwake pakugulitsa ndi kutsatsa. Kaya ndinu wogwiritsa ntchito Pinterest wodziwa bwino ntchito kapena mwangoyamba kumene kufufuza zomwe zingatheke, bukhuli likupatsani zidziwitso zofunikira pazovuta za dziko lodabwitsali komanso momwe lingagwiritsire ntchito kuti mupindule.
Momwe Ogwiritsa Ntchito Amagwirira Ntchito Pa Pinterest
Ogwiritsa ntchito amalumikizana ndi Pinterest m'njira yapadera komanso yopatsa chidwi, kukumbatira lingaliro lachiwonetsero la nsanja pakupeza zowoneka.
Nayi mwachidule momwe ogwiritsa ntchito amalumikizirana ndi Pinterest:
- Kusunga ndi Kusunga: Ogwiritsa ntchito amalumikizana ndi Pinterest ndi kukaniza zithunzi ndi zinthu zomwe amapeza kukhala zokopa kapena zolimbikitsa. Pin kwenikweni ndi ma bookmark omwe ogwiritsa ntchito amatha kusunga pama board awo makonda. Izi zimalola ogwiritsa ntchito kusanja ndikukonza zomwe ali nazo potengera zomwe amakonda, ndikupanga malingaliro awo komanso kudzoza.
- Kubwereza: Kubwereza kumaphatikizapo kugawana mapini a ena pamatabwa. Ndi njira yosinthira zomwe zili pagulu la ogwiritsa ntchito ambiri ndikugawana nawo ndikukhudza kwanu.
- Kupanga matabwa: Ogwiritsa ntchito a Pinterest amapanga matabwa ammutu kuti azigawa ndi kukonza zikhomo. Ma board awa amakhala ngati zosonkhanitsira zokhazikika pamutu wakutiwakuti, monga Maulendo Akuyenda, Maphikidwe Aumoyokapena Malingaliro Akukongoletsa Panyumba.” Ogwiritsa ntchito amatha kukhala ndi ma board angapo, kuwagwirizanitsa ndi zokonda zawo zosiyanasiyana.
- Kufufuza ndi Kupeza: Pulatifomuyi imapereka mawonekedwe owunikira pomwe ogwiritsa ntchito amatha kupeza zatsopano zogwirizana ndi zomwe amakonda. Ma algorithm akuwonetsa zikhomo ndi ma board kutengera zochita za wogwiritsa ntchito, zomwe zimalimbikitsa kufufuza kwina ndikuchitapo kanthu.
- Kufufuza: Pinterest imagwira ntchito ngati injini yosakira, yomwe imalola ogwiritsa ntchito kufufuza mitu, malingaliro, kapena zinthu zina pogwiritsa ntchito mawu osakira. Zotsatira zakusaka zimawonetsa mapini osiyanasiyana okhudzana ndi kusaka, kuthandiza ogwiritsa ntchito kupeza chilimbikitso ndikupeza malingaliro atsopano.
- Kulumikizana ndi Kugwirizana: Ogwiritsa ntchito amatha kuchita nawo zomwe zili pokonda, kuyankha, ndi kugawana mapini. Kuyankhulana kumeneku kumapangitsa kuti anthu azigwirizana komanso kumathandizira kukambirana motengera zomwe amakonda. Kutengana ndikofunikira pazochitika za Pinterest, kulimbikitsa ogwiritsa ntchito kulumikizana ndi kugwirizana.
- Kugula ndi Kupeza Zinthu: Pinterest ili ndi zida zophatikizira zogulira, zomwe zimathandiza ogwiritsa ntchito kufufuza ndi kugula zinthu mwachindunji kudzera papulatifomu. Ogwiritsa ntchito amatha kupeza zatsopano, kulandira malingaliro, ndikuchita nawo zogula popanda kuchoka ku Pinterest.
- Pinterest Ads: Pini iliyonse, bolodi, ndi kusaka kulikonse kumapereka zotsatsa zomwe mukufuna kuchokera kumabizinesi ofunikira… opereka nsanja yotsatsa yomwe imakonda kwambiri.
Ponseponse, mawonekedwe a Pinterest, mawonekedwe, ndi mawonekedwe osavuta kugwiritsa ntchito zimapangitsa kukhala nsanja yosangalatsa komwe ogwiritsa ntchito amatha kuzindikira, kukonza, ndi kugawana kudzoza pazokonda zambiri. Kumvetsetsa kuyanjana kwa ogwiritsa ntchito ndi kofunika kwambiri kwa mabizinesi ndi ogulitsa kupanga njira zogwira mtima kuti afikire ndikugwirizanitsa omvera awo.
Ziwerengero za Pinterest 2023
Pinterest ikadali nsanja yofunika ngakhale kusinthasintha kwa ogwiritsa ntchito. Nazi ziwerengero zodziwika bwino za Pinterest za 2023:
- Kutchuka: Pinterest idachita bwino kwambiri ngati tsamba lachangu kwambiri m'mbiri yofikira alendo opitilira 10 miliyoni pamwezi. Masiku ano, 5.4% ya anthu padziko lonse lapansi akugwira ntchito pa Pinterest, kuwonetsa kupitilira kwake komanso kufunika kwake.
- Magulu Apamwamba: Magulu apamwamba a Pinterest akuphatikizapo mafashoni, nyumba ndi dimba, ndi DIY, kupangitsa kuti ikhale nsanja yabwino yama brand mu niches iyi.
- Chiwerengero cha anthu: Omvera a Pinterest ndi osiyanasiyana, koma ogwiritsa ntchito azaka zapakati pa 25 ndi 34 amapanga gawo lalikulu kwambiri, zomwe zimapangitsa kukhala nsanja yabwino kwa mabizinesi omwe akufuna kuchita nawo gulu lazaka izi. Pafupifupi 7% ya anthu azaka zapakati pa 13 ndi kupitilira apo padziko lonse lapansi ndi ogwiritsa ntchito mwachangu a Pinterest, zomwe zimapangitsa kuti ikhale nsanja yofunika kwambiri kwa otsatsa omwe amayang'ana anthu ambiri. Pinterest ili ndi 23 miliyoni Gen Z ogwiritsa ntchito, omwe akuyembekezeka kukula ndi 56% pakati pa 2020 ndi 2025. Ndi oposa 70% a ogwiritsa ntchito Pinterest kukhala akazi, nsanja imapereka mwayi wapadera kwa mabizinesi omwe akuyang'ana chiwerengerochi.
- Kuyanjana kwa Ogwiritsa: Ndalama zapakati pa aliyense wogwiritsa ntchito Pinterest ku US & Canada zidakwera ndi 20% mu 2022, ndikugogomezera momwe nsanja imathandizira omvera ake.
- Social Commerce: Pinterest imatenga gawo lalikulu pazamalonda, pomwe 16% ya ogula zamalonda aku US amagula kudzera papulatifomu. Pofika chaka cha 2025, chiwerengero cha ogula zamalonda aku US ku Pinterest chikuyembekezeka kupitilira kuwirikiza kawiri poyerekeza ndi 2019. TikTok, Instagramndipo Facebook.
- Kutsatsa: Zida zotsatsa za Pinterest zimapereka mwayi wofikira kwa ogwiritsa ntchito 251.8 miliyoni kuyambira Julayi 2022, kupatsa otsatsa nsanja yayikulu yolimbikitsira malonda kapena ntchito zawo. Mu 2023, ndalama zotsatsa za Pinterest padziko lonse lapansi zikuyembekezeka kukwera ndi 16%, kuwonetsa kukulirakulira kwake.
Mwachidule, Pinterest ikupitilizabe kukhala nsanja yokhala ndi ogwiritsa ntchito ambiri, ndikupangitsa kuti ikhale gawo lofunikira pakugulitsa, kutsatsa, kapena njira zaukadaulo zapaintaneti. Otsatsa akuyenera kuganizira kugwiritsa ntchito zida zotsatsa za Pinterest kuti azilumikizana bwino ndi omwe akufuna.
Pinterest Marketing
Mabizinesi amatha kupititsa patsogolo Pinterest m'njira zosiyanasiyana kuti akweze kupezeka kwawo pa intaneti, kucheza ndi omvera awo, ndikuyendetsa malonda. Nazi njira zingapo momwe mabizinesi angagwiritsire ntchito bwino Pinterest:
- Pangani Akaunti Yabizinesi: Yambani ndikukhazikitsa akaunti yodzipereka yabizinesi pa Pinterest. Izi zimalola mwayi wopeza zinthu monga Pinterest Analytics ndi zida zotsatsira zogwirizana ndi zosowa zamabizinesi.
- Kufotokoza Nkhani Zowoneka: Pinterest ndi zonse zokhudzana ndi mawonekedwe. Gwiritsani ntchito zithunzi zapamwamba kwambiri, infographics, ndi makanema omwe amafotokoza nkhani yosangalatsa ya mtundu wanu, malonda, kapena ntchito zanu.
- Mapulogalamu a Pinterest: Pangani matabwa ammutu omwe amagwirizana ndi zomwe mumakonda kapena zomwe mumakonda. Konzani mapini m'ma board awa kuti zikhale zosavuta kwa ogwiritsa ntchito kupeza ndikuwunika zomwe zili.
- Pin Nthawi Zonse: Kusasinthasintha ndikofunikira. Lembani zatsopano pamagulu anu kuti mbiri yanu ikhale yatsopano komanso yosangalatsa. Yesetsani kusakaniza zomwe muli nazo komanso mapini osakanizidwa okhudzana ndi mafakitale anu.
- Zowonetsa Zamalonda: Onetsani malonda kapena ntchito zanu kudzera m'mapini osanjidwa bwino. Phatikizani tsatanetsatane, mitengo, ndi maulalo atsamba lanu kuti mugule mosavuta.
- Kukhathamiritsa kwa Mawu: Gwiritsani ntchito mawu ofunikira pofotokozera mapini anu ndi mitu yanu kuti muthe kuzindikirika bwino pazotsatira zakusaka kwa Pinterest.
- Lumikizanani ndi Gulu: Gwirizanani ndi omvera anu poyankha ndemanga, kukonda ndi kubwereza zomwe zapangidwa ndi ogwiritsa ntchito zokhudzana ndi mtundu wanu, komanso kulimbikitsa chikhalidwe cha anthu.
- Gwirizanani ndi Othandizira: Gwirizanani ndi ogwiritsa ntchito otchuka a Pinterest omwe amagwirizana ndi mtundu wanu. Atha kuthandizira kukweza malonda kapena ntchito zanu kwa otsatira awo omwe ali pachibwenzi.
- Kutsatsa kwa Pinterest: Lingalirani kugwiritsa ntchito zida zotsatsira za Pinterest kuti mufikire anthu ambiri. Ma Pini Okwezedwa amatha kutsata kuchuluka kwa anthu ndi zokonda, kuyendetsa magalimoto ndi kutembenuka.
- Rich Pins: Gwiritsani ntchito mapini olemera omwe amapereka zambiri, monga zambiri zamalonda, mitengo, ndi kupezeka kwa nthawi yeniyeni. Izi zimakulitsa luso la ogwiritsa ntchito komanso zimalimbikitsa kudina pang'ono.
- Kusanthula kwa Pinterest: Gwiritsani ntchito Pinterest Analytics kuti muwone momwe mapini ndi ma board anu amagwirira ntchito. Kuzindikira zomwe zimagwirizana ndi omvera anu kungakudziwitse zomwe zili patsamba lanu.
- Zikhomo za Nkhani: Gwiritsani ntchito mwayi pa Story Pins, mawonekedwe omwe amakupatsani mwayi woti munene nkhani zokopa chidwi komanso zopatsa chidwi za mtundu kapena malonda anu.
- Pini Zogulika: Ngati ndinu bizinesi ya e-commerce, yambitsani mapini ogula kuti zikhale zosavuta kwa ogwiritsa ntchito kugula zinthu kuchokera pamapini anu.
- Zamaphunziro: Pangani zinthu zodziwitsa komanso zothandiza zomwe zikugwirizana ndi ukatswiri wanu. Maupangiri amomwe mungapangire, maphunziro, ndi maupangiri ndizodziwika pa Pinterest.
- Limbikitsani Zanyengo: Konzani zomwe mwalemba kuti zigwirizane ndi zomwe zikuchitika nyengo ndi tchuthi. Ogwiritsa ntchito nthawi zambiri amatembenukira ku Pinterest pokonzekera tchuthi ndi kudzoza.
- Cross-Promotion: Gawani zomwe mumakonda pa Pinterest pamasamba ena ochezera ndikulimbikitsa otsatira anu kutsatira matabwa anu a Pinterest.
- Tsatani Otembenuka: Gwiritsani ntchito kutsata kutembenuka kuti muyese kukhudzika kwa zoyesayesa zanu zamalonda za Pinterest pazambiri zamasamba, mayendedwe, ndi malonda.
- Pinterest Ads: Onani pansipa…
Pinterest imapereka mwayi wapadera kwa mabizinesi kuti azilumikizana ndi omvera omwe akufunafuna kudzoza ndi malingaliro. Pogwiritsa ntchito njirazi ndikukhalabe achangu pa nsanja, malonda angagwiritse ntchito bwino Pinterest ngati chida chamtengo wapatali chogulitsa ndi malonda.
Pangani Akaunti Yabizinesi ya Pinterest[/link]
Pinterest Kutsatsa
Zotsatsa za Pinterest ndizotsika mtengo kwambiri, zotsika mtengo 44% pachiwonetsero chilichonse (CPM) kuyelekeza ndi pambuyo (omwe kale anali Facebook) zotsatsa. Kutsika kumeneku kumapangitsa Pinterest kukhala nsanja yokongola kwa otsatsa omwe akufuna kugwiritsa ntchito bwino malonda.
Pinterest imapereka njira zosiyanasiyana zotsatsira kuti athandize mabizinesi kufikira omvera awo ndikukwaniritsa zolinga zawo zamalonda. Zosankha izi zikuphatikiza:
- Ma Pini Okwezedwa: Awa ndi mtundu wodziwika kwambiri wa malonda a Pinterest. Amawoneka muzakudya zomwezo monga organic pini koma amakhala ndi buluu adalimbikitsidwa baji. Ma Pini Okwezedwa amatha kuyendetsa kuchuluka kwa anthu patsamba lanu, pulogalamu, kapena tsamba lofikira.
- Kutsatsa kwamavidiyo: Malonda amakanema ndi njira yabwino yokopera chidwi ndikufotokozera mbiri yamtundu wanu. Atha kugwiritsidwa ntchito kulimbikitsa malonda, mautumiki, kapenanso mtundu wanu wonse.
- Malonda a Carousel: Zotsatsa za Carousel zimakupatsani mwayi wowonetsa zithunzi kapena makanema angapo pamalonda amodzi. Iyi ndi njira yabwino yowonetsera zinthu zosiyanasiyana kapena ntchito kapena kufotokoza nkhani.
- Malingaliro otsatsa: Zotsatsa za Idea ndi mtundu watsopano wotsatsa womwe umakupatsani mwayi wotsatsa ma Pins, makanema, mindandanda, ndi zolemba zomwe mwakonda. Iyi ndi njira yabwino yolimbikitsira zinthu zambiri kapena kunena zambiri zankhani.
- Zotsatsa zosonkhanitsidwa: Zotsatsa zosonkhanitsidwa zimakulolani kulimbikitsa gulu linalake la Pini. Iyi ndi njira yabwino yowunikira mzere wazinthu zinazake kapena kulimbikitsa kusonkhanitsidwa kwanyengo.
Pinterest Targeting ndi Zitsanzo
Pinterest imapereka njira zingapo zowunikira kuti zikuthandizeni kufikira anthu oyenera ndi zotsatsa zanu. Mutha kutsata zotsatsa zanu ndi kuchuluka kwa anthu, zokonda, mawu osakira, mindandanda yamakasitomala, komanso ogwiritsa ntchito ena a Pinterest. Nazi zitsanzo za momwe mabizinesi angagwiritsire ntchito njira zosiyanasiyana zotsatsa za Pinterest kuti akwaniritse zolinga zawo zamalonda:
- Wogulitsa zovala atha kugwiritsa ntchito zikhomo zokwezedwa kuyendetsa magalimoto patsamba lawo ndikulimbikitsa mzere watsopano wazogulitsa.
- Kampani yokongoletsa nyumba imatha kugwiritsa ntchito zotsatsa zamakanema kunena za mtundu wawo ndikuwonetsa zomwe zatulutsa posachedwa.
- Othandizira maulendo atha kugwiritsa ntchito zotsatsa za carousel kuwonetsa kosiyanasiyana komanso kupereka ma phukusi oyenda.
- Wolemba mabulogu azakudya amatha kugwiritsa ntchito zotsatsa zotsatsa kuti alimbikitse mndandanda wa maphikidwe amwambo wina.
- Wogulitsa magalimoto amatha kugwiritsa ntchito zotsatsa zosonkhetsa kuti alimbikitse mtundu wina wagalimoto.
Kutsatsa kwa Pinterest kungakhale njira yabwino yofikira omvera anu ndikukwaniritsa zolinga zanu zamalonda. Pogwiritsa ntchito mawonekedwe otsatsa oyenera komanso zosankha zomwe mukufuna, mutha kupanga kampeni yomwe ili yothandiza komanso yothandiza.