Playnomics: Kugwiritsa Ntchito Ma App App Attribution Value (AVP)

masewera

Kugulitsa pulogalamu yanu yam'manja ndi njira yotsika kwambiri, yotsika mtengo kotero kuti mupeze zitsogozo ndikuwonetsetsa kuti otsogolawo asintha, kupitiliza, ndi kukweza monga makasitomala. M'malo otsatsa njira zambiri, ndikofunikira kuti mumvetsetse komwe mukupeza zabwino kwambiri pazogulitsa. Izi sizimangoyerekeza ndi kungodula mtengo - mtengo wamoyo wa kasitomala woyenda akuyeneranso kumvetsetsa.

Mtengo wamakasitomala nthawi zonse (CLV kapena CLTV), mtengo wamakasitomala nthawi zonse (LCV), kapena mtengo wamasiku onse ogwiritsa ntchito (LTV) ndi kuneneratu kwa phindu lomwe limadza chifukwa cha ubale wamtsogolo wonse ndi kasitomala nthawi yonse yomwe amakhala ndi mtundu wanu, mankhwala kapena ntchito.

Oyang'anira otsatsa amatha kulosera zamtsogolo zamakasitomala ndikubwezera ndalama pakangodutsa masiku ochepa kuchokera pamalonda ndi Playnomic's Acquisition Value Predictor molondola 75%. Kulosera zamtengo wapatali amalola otsatsa kuti azindikire njira zomwe zimabwezeretsa ndalama kwambiri. Otsatsa atha kugawa ndalama zotsatsa kutsatsa kumayendedwe apamwamba kwambiri ndi makampeni munthawi yeniyeni ya ROI yokwanira.

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Zotsatira zochokera ku AVP yotseka beta zikuwonetsa kuti 5% ya omwe akugwiritsa ntchito akuwonetseredwa kuti ndiofunika kwambiri ndi chida cha AVP, idapeza ndalama zoposa 75% yazopeza zonse m'masiku 45 oyamba. Kuyambira lero onse opanga ali otseguka kuti agwirizane ndi beta yotseguka kuti akafikire ku AVP mwachangu.

Kulosera molondola za mafoni, machitidwe ogwiritsa ntchito mu-pulogalamu ndi chidziwitso chofunikira kwambiri chomwe wotsatsa akhoza kukhala nacho. Zotsatira zoyambirira zikuwonetsa chida chathu cha AVP chimaneneratu mtengo wamoyo wazosungidwa ndi zolondola zoposa 75% mwa njira yotsatsa, yolipiridwa, kutumizidwa kapena magwero achilengedwe. Ndikudumpha kwakukulu pakukonzekera kugwiritsa ntchito kampeni ndi kufotokozera kwa oyang'anira ogwiritsa ntchito. Chethan Ramachandran, CEO wa Playnomics

avp-dashboard

Popanda mayendedwe olosera, kuwerengera masiku a ROI ndi masiku obwezeredwa ndi opeza ndi ntchito yotsatsa kungafune miyezi yakusonkhanitsa deta m'malo osiyanasiyana. Ndi AVP, tsopano ndikotheka kuchotsa otsatsa osatsimikizika omwe akukumana nawo kuti apeze makasitomala amtengo wapatali powapatsa mwayi wolosera molondola m'malo mongogula pamtengo wotsika. The Acquisition Value Predictor imagwiritsa ntchito makina owerengera a Playnomics omwe amangotolera, kusanthula, ndikuwonetsa machitidwe ogwiritsa ntchito molondola kwambiri, ngakhale pakusintha kwakanthawi kwama digito.

MobileAppTracking, chizindikiro analytics nsanja yomwe imagwira ntchito ndi makasitomala ngati Supercell, EA, Square, ndi Kayak, omwe adalumikizana ndi Playnomics posachedwa kuti apereke mwayi wopezeka kwa Acquisition Value Predictor kwa makasitomala awo.

MobileAppTracking imapatsa otsatsa mapulogalamu pulogalamu imodzi ya SDK yopanda tsankho. Pogwirizana ndi AVP, makasitomala athu amatha kulosera zamtsogolo za anzawo otsatsa ndi njira zawo, kuwonetsa bwino zizindikilo zoyambirira zomwe zitha kukhala zabwino ku ROI. Kufikira kwamanenedwe ngati awa ndikusintha kwamasewera kwa otsatsa mapulogalamu omwe akufuna kusintha mwachangu kampeni yawo kuti achite bwino. Peter Hamilton, CEO wa AliOffers

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