Kutsatsa Podcast Kukubwera M'badwo

Kutsatsa Podcast

Ndikukula kosakhulupirika kwa podcasting pazaka zambiri, ndimawona ngati kuti kampaniyo ikuchedwa kusinthitsa ukadaulo wotsatsa kwa iyo. Palibe chifukwa kapena chifukwa chomwe njira zotsatsira zotsatsira makanema sizingagwiritsidwe ntchito podcasting - ngakhale zotsatsa zisanachitike, mwachitsanzo.

Malonda omwe adalowetsedwa mwamphamvu adakulitsa kuchuluka kwawo kwa zotsatsa ndi 51% kuyambira 2015 mpaka 2016 malinga ndi Phunziro la Revenue Revenue la IAB. Ndikuyembekezera chizolowezi chotsatsa malonda. Ndi ma algorithms, zedi titha kupanga ma algorithms kuti tithandizire kutsatsa mwanjira zachilengedwe mu fayilo ya audio (ndidziwitseni ngati mungapeze yankho… ndikufuna ngongole).

Ndangofalitsa zosaneneka kuyankhulana ndi Tom Webster wodabwitsa wa Edison Research komwe timakambirana zakale, zamtsogolo, komanso tsogolo la podcasting. Mmenemo, timakambirana momwe njira ikukulira kutchuka ndi ogulitsa. M'malo mwake, kutsatsa kwa podcast kunadutsa $ 200 miliyoni chaka chatha, kuwirikiza kawiri zomwe zinali zaka ziwiri zapitazo malinga ndi infographic iyi, Kuphulika kwa Podcast infographic, kuchokera ku Concordia University St. Paul Online.

Atolankhani alumikiza kuchuluka kwa podcast ndi kuchuluka kwa mafoni, nthawi yogwiritsira ntchito, komanso ntchito zapaintaneti. Ena amati ndi zomwe zimapangitsa chidwi chaubongo komanso chidwi chakumvetsera, kapena kuthekera kwakumvetsera kochulukirapo. Kukongola kukugwirizana. Mwinanso chosungira chinsinsi cha podcasting ndikuti imagwira ntchito bwino kwambiri kuposa njira ina iliyonse, kubweretsa kuchuluka kwa zokolola pagawo lililonse lazomwe mungachite tsiku lililonse.

Kodi anthu amamvera kuti ma podcast? Malinga ndi Midroll

  • 52% ya omvera podcast amamvetsera kwinaku galimoto
  • 46% ya omvera podcast amamvetsera kwinaku woyendayenda
  • 40% ya omvera podcast amamvetsera kwinaku kuyenda, kuthamanga, kapena kupalasa njinga
  • 37% ya omvera podcast amamvetsera kwinaku kuyenda pa zoyendera pagulu
  • 32% ya omvera podcast amamvetsera kwinaku kugwira ntchito

Nayi infographic yathunthu, Kuphulika kwa Podcast: Kuyang'ana mu Who, What, and Why of Audio's Most Compat Format

Kuphulika kwa Podcast

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