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Podcasting Inapitiliza Kukula Kwake Kutchuka mu 2023

Podcasting yapanga kagawo kakang'ono pamawonekedwe a digito, yomwe ikuwoneka ngati njira yotsogola yofotokozera munthu, nthano, ndi maphunziro. M'zaka khumi zapitazi, kutchuka kwake sikunali kochepa chabe kwa meteoric, kukopa chidwi cha omvera padziko lonse lapansi.

Takhala ndi zotsitsa zopitilira 4 miliyoni za magawo 200+ athu malonda Podcast, ndipo ikukulabe ngakhale sindimajambulitsa pafupipafupi. Komabe, pamene ine ndinapanga zanga ofesi yatsopano kunyumba, kuphatikiza kwa zida za podcasting kunali gawo lofunikira pokonzekera.

Ziwerengero za Podcasting za 2023

Chiwerengero cha omvera a podcast ndi loto la otsatsa: anthu osiyanasiyana, ophunzira, komanso akatswiri aukadaulo nthawi zambiri amayang'ana zatsopano ndi zinthu zatsopano. Kukula kwa sing'anga kukuwonetsa kusintha kwa machitidwe a ogula, pomwe anthu ambiri amafuna zomwe akufuna komanso zomwe atha kugwiritsa ntchito pamadongosolo awo.

  • Anthu opitilira 383 miliyoni padziko lonse lapansi amamvera ma podcasts.
  • Pali ma podcast opitilira 70 miliyoni omwe amapezeka.
  • Maiko atatu apamwamba omwe amadya ma podcasts ndi South Korea, Spain, ndi Sweden.
  • Ambiri mwa omvera podcast ali azaka zapakati pa 16 ndi 34.
  • 50% ya nyumba zonse zaku US ndizokonda ma podcast, zomwe zikufanana ndi nyumba zopitilira 60 miliyoni.
  • Omvera ma Podcast ali ndi mwayi wopitilira 45% kukhala ndi digiri ya koleji.
  • 27% ya omvera podcast aku US ali ndi ndalama zapakhomo zapachaka zopitilira $75,000.
  • Comedy ndi mtundu wotchuka wa podcasting, wotsatiridwa ndi maphunziro ndi nkhani.
  • 39% ya eni mabizinesi ang'onoang'ono ndi apakatikati amamvera ma podcasts.
  • 37% ya omvera podcast ndi azikhalidwe zosiyanasiyana.
  • 22% ya kumvera kwa podcast kumachitika mgalimoto.
  • 49% ya kumvera kwa podcast kumachitika kunyumba.
  • Ma Podcast nthawi zambiri amadyedwa pa smartphone (65%).
  • 19% ya omvera amawonjezera liwiro la podcast.
  • Pa social media, omvera ma podcast amakhala achangu kwambiri pomwe 94% amakhala achangu mwezi uliwonse.
  • Otsatira a Podcast amakonda kutsatira makampani ndi mtundu pazama TV.
  • 69% adavomereza kuti zotsatsa za podcast zimawapangitsa kuzindikira zatsopano kapena ntchito.

Kukopa kwa podcasting kwagona pakusinthasintha kwake komanso kupezeka kwake. Ndi ma podcasts, omvera amatha kuzama m'dziko la mitu kuyambira zovuta za sayansi mpaka zobisika zamakhalidwe amunthu.

Kapangidwe kameneka kamakhala ndi zokonda zambiri ndipo yakhazikitsa demokalase pakupanga ndi kugwiritsa ntchito zomwe zili. Mosiyana ndi zoulutsira zachikhalidwe, ma podcasts amapereka kukhudza kwanu, nthawi zambiri ngati kucheza pakati pa wolandirayo ndi womvera.

Komanso, nsanja yatsimikizira kuti ndi yachonde kwa otsatsa. Chilengedwe chapamtima komanso chosangalatsa cha ma Podcasts chimapanga malo apadera kuti ma brand azilumikizana ndi ogula. Kudalira kwa omvera mwa wolandirayo kumamasulira kulandila kwambiri zotsatsa, kupangitsa kutsatsa kwa podcast kukhala chida champhamvu kwa otsatsa.

Ma Podcasts akhalanso nsanja yosinthira anthu komanso chida chamaphunziro. Amapereka mawu kwa magulu omwe sali oimiridwa ndipo amakhala ngati njira yophunzirira moyo wonse, kulola akatswiri kugawana zomwe akudziwa ndi omvera omwe akufuna.

Chochitika cha podcasting chimasinthanso mawonekedwe atolankhani, kupereka zosangalatsa, maphunziro, ndi mwayi wotsatsa. Pamene ukadaulo ukupita patsogolo, momwemonso momwe timachitira ndi sing'anga iyi yamphamvu komanso yokopa.

ziwerengero zotchuka za podcast 2023

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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