Momwe PPC Imathandizira Kutsatsa Kwamkati

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Chimodzi mwazokambirana zazikulu zomwe zikuchitika lero ndi momwe mungagawire ndalama zanu ndi malonda anu omwe mumakonda. Otsatsa, pafupifupi, akugwiritsa ntchito njira zopitilira 13 m'njira zawo kuti akope otsogolera atsopano (gwero: Institute Marketing Marketing Institute), kuphatikiza infographics, kulemba mabulogu, makampeni amaimelo, makanema, ndi zina zambiri. Ndiye, titha kudziwa bwanji komwe tingagwiritse ntchito ndi kuchuluka kwa ndalama?

Njira yotsatsira yofananira imawoneka yosiyana pabizinesi iliyonse komanso pamakampani. Bajeti amasiyananso. Koma gawo lofunikira pamachitidwe aliwonse ogulitsira omwe akugwiritsidwa ntchito ndikugwiritsa ntchito zomwe zikupezeka moyenera momwe angathere kuti apange mayendedwe oyenerera. Njira imodzi yomwe ikuwonetseratu zotsatira zake ndikulipira pakadina (PPC), ndipo ndikulimbikitsa kuphatikiza njira yolipirayi tsiku lililonse.

Kwa makasitomala anga ambiri, zolipira pakadina kamodzi ndizofunikira ndipo akugwira ntchito. Chifukwa chiyani? Chifukwa tikugwira ntchito ndi yathu Othandizira a PPC, EverEffect, ndi makasitomala athu ku:

  • onetsetsani kuti mwaphatikizira mawu ofunikira (organic ndi olipidwa) pamakampeni a PPC
  • khalani ndi nthawi yolingalira momwe mungachepetsere mtengo wawo pakapeza (CPA)
  • Gawani bajeti yamakampeni a PPC mwezi uliwonse

Mwanjira ina, PPC imagwira ntchito, koma zimatenga nthawi kuti muwonetse zotsatira, monga njira ina iliyonse yotsatsa.

Gawo la njirayi ndikuzindikira kuti ndi mawu ati omwe akugwirira ntchito omwe akupikisana nawo ndikumvetsetsa bwino za mpikisano. Tidagwira ntchito ndi Ispionage, wamkulu chida chotsatsira, kuti apange infographic yokhudza momwe makampeni a PPC angalimbikitsire njira yanu yotsatsira. Tili panjira, tidapeza ziwerengero zazikulu za chifukwa chomwe PPC imagwirira ntchito aliyense kuyambira m'masitolo a Mom & Pop kupita kumabungwe akuluakulu (komanso chifukwa chake a Ispionage akuwongolera ndawala izi).

Momwe Makampeni a PPC Angakulitsire Njira Yanu Yotsatsira Yogulitsa

2 Comments

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    Ndalankhula ndi makampani ambiri a PPC, koma chinthu chofunikira kwambiri chomwe mungachite pakutsatsa kwanu ndikutsatsa masamba. Makampani ambiri amakugulitsani chinthu chimodzi chokha monga kapangidwe ka intaneti, kapena Google Adwords, kapena ma popups, kapena kungobwereranso kwina. Izi ndizodabwitsa chifukwa ngakhale chinthu chimodzi chitha kupanga phindu pakutsatsa kokhazikika, palibe chinthu chomwe ndimomwe ndimapangira kapena kutsatsa pakutsatsa pa intaneti, mukufunika phukusi lonse, kenako ndikudziwongolera / kukonza kuchokera pamenepo. Ndalama zanga zamabizinesi zidakwera kupitilira 1% m'miyezi iwiri ndikangotenga bungwe labwino lomwe limachita zoposa PPC, koma nawonso masamba anga ofikira, kubweza kumbuyo, zotsatsa zikwangwani, ndi zina zambiri. Ndili ndi nambala yafoni ya Simon pomwe pano, mutha kuyankhulanso nayenso. Ingomuyimbirani foni ku 1-60-325.

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