PPC motsutsana ndi SEO: Spy vs Spy
Kodi pali amene amakumbukira zoseketsa zakale za Spy? Zinthu zosangalatsa! Kazitape aliyense nthawi zonse amakhala ndi chiwembu choposa mnzake. Palinso malingaliro ofanana amabizinesi masiku ano pomwe makampani akuganizira njira yotsatsira makina osakira. Amasankha mbali zamabizinesi nthawi yomweyo: Pay Per Click (PPC) motsutsana ndi Organic Search (SEO).
Cholinga cha njira yakusakira ndikupanga zotsogola kapena zogulitsa. PPC & SEO iliyonse ili ndi maubwino awo ndipo itha kulimbikitsidwa kuti ikwaniritse ROI yayikulu.
Mapulogalamu othandizira a PPC & SEO atha kukhala ndi gawo lalikulu:
- Kuwonjezeka kwa pafupifupi 12% mu Mgwirizano Wapakati Wotembenuka pomwe Zolipidwa ndi Organic Links zilipo nthawi imodzi
- Kuwonjezeka kwa Phindu lomwe likuyembekezeredwa, kuyambira pakati pa 4.5% ndi 6.2% pomwe maulalo onse a SEO ndi PPC amawoneka nthawi imodzi poyerekeza ndi kusapezeka kwa imodzi kapena inayo
Source: Yang & Ghose, NYU, 2009
PPC ndi SEO - Muli ndi Bwenzi mwa Ine!
- SERP Ulamuliro - Kugwiritsa ntchito PPC ndi SEO palimodzi kudzapeza gawo lalikulu la Tsamba lazotsatira za Search Engine (SERP). Malo ambiri okhala ndi bizinesi imodzi, amatanthauza zochepa kwa omwe akupikisana nawo. Komanso, padzakhala mwayi waukulu wokulitsa mitengo yanu yonse yodina.
- Zowonekera pa Channel Channel - PPC imaphatikizaponso mawu osakira, ndiyopanganso kutumizirana mameseji kuti mulimbikitse kudina ndikukhazikitsa kapangidwe ka tsamba kuti mukwaniritse kutembenuka. Kugwiritsa ntchito Kutsatsa Kwamalemba kwa PPC ngati gawo la malongosoledwe a meta pa On-Site SEO kuyenera kukulitsa pitilizani. Kuzindikira kwamasamba ofikira a PPC kumatha kukulitsa kutembenuka kwa tsamba lonse.
- Sinthani Zotsatira Zonse - Chilichonse pakusaka injini zakusaka chimayamba ndi kafukufuku wamawu osakira. Kusankha mawu ofunikira a SEO ndimasewera ophunzirira. Kuphatikiza apo, organic udindo sizimachitika mwadzidzidzi ndipo kuyeza kupambana kwamawu osakira a SEO kumatenga nthawi. PPC ndiyosavuta kuyigwiritsa ntchito mwachangu kuti ipeze zomwe zingachitike. Gwiritsani ntchito PPC kuti muwone ngati mawu osakira ndiwopindulitsa musanafike nthawi ndi zinthu zina zomwe zingagwiritsidwe ntchito kupanga kampeni ya SEO yomwe ingapange ndalama kapena ayi.
M'malo osakira omwe akusintha pa intaneti masiku ano, bizinesi iyenera kuganizira mozama njira yotsatsa yomwe ikuphatikizidwa ndi PPC ndi zoyesayesa za SEO kuti zitheke kubwerera pazogulitsa.