Chifukwa chomwe a PR Dude Akulephera Inu

nkhani zopanda pake

Ngakhale ndimayamika mkangano wa tweet nthawi ndi nthawi, nthawi ndi nthawi ndizoyenera kugawana zokambirana pano ndikukambirana. Chitsanzo chomwe ndikupereka lero chidayamba ndikutulutsa atolankhani komwe tidagwira ndi Dittoe PR kulengeza zatsopano webusaiti.

PRDude… wodzilengeza yekha chitetezo a makampani ogwirizana omwe sanatchulidwe (njira yayikulu yachitukuko), adatenga cholengeza munkhani kuchitapo kanthu chifukwa sizimagwirizana ndi masomphenya ake a cholengeza munkhani ayenera kugwiritsidwa ntchito… uthenga. Ndikulolani muwerenge zokambiranazi:

onaninso

Chodabwitsa ndichakuti chimodzi mwazifukwa zomwe timakondera kugwira nawo ntchito kwambiri Dittoe PR ndikuti azindikira kuti zoyesayesa zawo pagulu ndi gawo limodzi lamachitidwe otsatsa. Takhala tikugwira ntchito pamakasitomala angapo ndipo takhala ndi zotsatira zabwino polemba zofalitsa ndi kafukufuku wamphamvu komanso njira yolumikizirana. Kutulutsa kumeneku ndi gawo limodzi mwa njira yathu yonse yolankhulira kwa anthu.

Ndizokhumudwitsa kuti mitundu yakale ya PR-PR mitundu ngati PRDude samamvetsetsa kutsatsa kwachangu, kukhathamiritsa kosintha, njira zamasamba otsikira, kutsatsa, kuzindikira, kukhathamiritsa kwa injini zosaka… ndipo nthawi zina sazindikira zabwino zonse za njira yabwino. Mmodzi mwa makampani akuluakulu a PR mumzinda wathu watseka posachedwa… makampani akusintha ndipo samatha kutsatira. Ndikuganiza kuti ndi zomwe PRDude ali kuteteza.

Mwa tweeting za izi - ngakhale kupondaponda - PRDude wapereka umboni womwewo kuti kufalitsa nkhani kwathu kunali kopambana. Ndimakonda kudziwa kuti avomereza kuti adapeza kutulutsidwa m'malo abwino pa Google News. Ndizabwino kwambiri! Mwachidziwikire tafika pagulu lomwe sitinakhalepo kale - cholinga chogawira PR. (Chosangalatsa ndichakuti, zikuwoneka kuti kugawa kwathu mwanjira inayake kudapita kwina kumawebusayiti ena.) Talandila ma tweets ambiri ndi zomwe tanena patsamba.

Kutulutsa nkhani sikuti amangolemba chabe "nkhani" ayi. Makampani a PR asintha… koma asiya ena mwa akatswiri awo pagulu. Ogwiritsa ntchito ndi mabizinesi akufunafuna zambiri kudzera mu injini zosakira, chifukwa chake kukhala ndi zofufuza mwapadera ndikofunikira. Ogwiritsa ntchito ndi mabizinesi akuchita zochitika pagulu, motero kukhala ndi njira yocheza ndikofunikira. Komabe, mabizinesi ambiri komanso zida zofalitsira nkhani zimadalirabe ntchito zogawa nkhani kuti apeze zomwe akufuna - chifukwa zofalitsa zimayenda bwino.

A atolankhani okonzedwa bwino ndi kugawa kwakukulu kumapereka ma backlink kuchokera kumasamba omwe ali ndiulamuliro wapamwamba komanso kufunikira kwamakampani anu. Tawona zokopa zambiri pazofalitsa kuchokera kwa makasitomala athu, tawona kusanja kwawo kukuwongolera, ndikupeza mayendedwe ambiri powagwiritsa ntchito.

prdude madandaulo

Ndipitiliza kugwira ntchito ndi chitukuko chokhazikika pagulu zomwe zikupitilizabe kundipeza ine ndi makasitomala anga mwayi wopambana pamakampani, kuphatikiza zolemba mu New York Times, Cult of Mac, Wired Magazine, iMedia Connection, VentureBeat, Mashable, ndi zina zambiri. … Olimba mtima mokwanira kugawana nawo mayina awo ndikulimba kwawo pa intaneti.

Chifukwa chake ... PRDude mwina sangagwirizane nane (pano akundineneza kuti ndili ndi otsatira onyenga, nawonso). Ndizabwino, sindisamala kwenikweni. Sali omvera anga ndipo samazindikira za kutsatsa kwathu komwe tikugwira. Pomwe amafufuza atolankhani mosadziwika, tikupeza zotsatira kwa makasitomala athu ndikukula mabizinesi awo. Ndikukhulupirira tsiku lina atha kugulitsa makina ake olembera ndikuyang'anitsitsa momwe intaneti yasinthira njira yolumikizirana.

9 Comments

  1. 1

    Ndikudabwa kuti zatenga nthawi yayitali bwanji kuti mnyamatayu apitilize maphunziro ake? Apulofesa akuyesayesa mwamphamvu kuchotsa lingaliro lakumasulidwa kwa "atolankhani" ndikulimbikira kuti lizitchedwa "media" kutulutsa chifukwa… chabwino… zitha kukwaniritsa chilichonse chomwe mudatchula, Doug. 

    • 2

      Ndilibe chilichonse chotsutsana ndi kugwiritsa ntchito atolankhani ngati njira yotsatsira. Zomwe ndimangotanthauza zinali zomwe zimasulidwa. Ndi liti komaliza pomwe mudayika mkonzi wa nyuzipepala kapena wopanga pulogalamu yapa nkhani, chinthu choyamba chomwe amafunsira ndikutulutsa atolankhani. Kuphatikiza apo, mukamatumiza atolankhani amtunduwu pa waya, amatumizidwa kumakalata amakanema a akonzi. Ichi ndichifukwa chake akonzi amadana ndi anthu a PR omwe amatumiza zinyalala, koma ndi otsatsa omwe akugwiritsa ntchito ntchitoyi pazinthu zomwe sizabwino. Ndizo zonse zomwe ndikunena. Ngati amenewo ndi malingaliro achikale, ndiye munditchule sukulu yakale, koma ndikuganiza kuti zimapweteka mtundu kuposa thandizo mukatumiza zopanda pake kwa atolankhani kuti aliyense amene ali ndi theka laubongo amadziwa kuti sadzaphimbidwa. Titha kutsutsana pazonsezi zomwe mukufuna, koma timachokera ku ntchito zosiyanasiyana. Ndimalemekeza omwe ndimawatumizira zomwe ndimayesa kuyesa kuti ndi zomwe angafune. Ndizokhudza kumanga maubale osati kuphulitsa maimelo padziko lapansi. Chaka chabwino chatsopano!

      • 3

        PR Dude - Ndimakumbukirabe kuti ndi "zinyalala" kapena "sizabwino kwenikweni". Ndidayankhula zachinyengo patsamba lino - koma alipo ena. Zikuwoneka kuti pali mtundu wina wa 'wotsatsa motsutsana ndi ubale wapagulu' kunja uko. Pulogalamu ya DK New Media ubale ndi DittoePR ndi nkhani - kampani yovomerezeka ya PR yomwe yasintha ndipo ikugwira ntchito ndi media media. Ndipo ... kampani yatsopano yofalitsa nkhani yomwe imapeza phindu labwino pamaubale. 

        Chifukwa simukuganiza kuti ndizabwino, sizitanthauza kuti ayi. Kuyankha pakufalitsa nkhani kwabweretsa yankho labwino kwambiri. M'malo mwake, chanu chinali chodzudzula pagulu chomwe titha kupeza. Ndipo, kachiwiri, kuweruza ndi mayikidwe akulu omwe tidalandira - inali nkhani yomwe idakondedwa ndi ena ambiri.

        Ndikuyamikira kuyankha kwanu moona mtima pazokambiranazo, komabe!

        • 4

          Ndiganiza Choncho. Sindikudziwa kuti mukutanthauza chiyani mukamafalitsa nkhani. Chilichonse chomwe chimapita pamawaya chimanyamulidwa ndi atolankhani omwe amavomereza kuti athandizidwe, koma kodi zikutanthauza kuti mtolankhani adzaleka zomwe akuchita kuti afotokoze za mtundu uwu. Mu 1996, inde, mu 2011, ayi. Ndingadabwitsidwe ngati atolankhani ena olemekezeka achipani chachitatu ngati Indy Star kapena ngakhale malonda ngati Adweek kapena Ad Age angayang'anenso kachiwiri. Ngati mwayipanga ngati mgwirizano kapena mgwirizano, ndiye kuti ndikuwona phindu la nkhani. Tsamba lokonzanso lomwe silokwanira pamalingaliro atolankhani m'malingaliro mwanga. Sindikutsutsa machenjerero, zokhazokha. Kenaka, ndimayankha kwa ena kuti ndisatumize.

          Tsoka ilo, wotsatsa motsutsana ndi PR wakhala akuchitika kwazaka zambiri monga mukudziwa. Osati kukhumudwitsa, koma sindimakonda kutchulidwa kuti wamsika. Timatumikira zolinga ziwiri zofunika koma zosiyana kwa makasitomala ndi zopangidwa ndi cholinga chomwecho. Anthu a PR amadalira kwambiri maubale omwe amamangidwa ndi akonzi, opanga, olemba mabulogu, ndi zina zambiri ndipo ndizokhumudwitsa kumva iwo akutiuza kuti amalandila nkhani zosafunikira kwenikweni m'mabokosi awo. Ndinu blogger mu malo otsatsa. Kodi mungayankhe nkhani yokhudza kasitomala yemwe adapanga tsamba lokonzanso pa blog yanu? Ndi ati omwe mungafune kuti mulembe ngati tsamba lililonse lawebusayiti lomwe lasinthiratu tsambalo litayamba kutumiza nkhani yokhudza izi? Kodi mungadziwe bwanji zomwe zili zofunika kulemba ndi zomwe sizili? Chonde ndiuzeni ngati ndili wamisala ndipo sindikumvetsa chilichonse pano. Ndi tchuthi ndipo pakhala masiku ambiri akumwa. Limbikitsani! 🙂

          • 5

            PR Dude: Kuyankha kwake ndi momwe timadziwira zoyenera kulemba ndi zomwe sitiyenera kulemba. Ngati yankho ndilabwino, tikupitiliza kugwiritsa ntchito njirayi. Ngati yankho siloyenera, tikupezanso latsopano.Holide Yabwino ndi inunso.

          • 6
          • 7

            Mapeto abwino kwambiri pamtsutsowu. Ndikuvomereza kuti pali "zopanda pake" zochuluka kunja uko, koma ndikuganiza kuti kumasulidwa kwa kukhazikitsidwa kwa tsamba lawebusayiti kuli bwino, ndipo ndizomwe ndadziwika kuti ndi PR yabwino - kutengera kampani, omvera, malo ogulitsira omwe atulutsidwa to, etc. Ndatsalira kwathunthu kwa Douglas pakumasulidwa kwake, koma tikugwirizana kuti tiyenera kukhala osamala pazowonjezera zomwe zatulutsidwa. Ena amawotcha chilichonse, ndipo kumakometsa kupezeka kwawo.

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    • 9

      Zikomo. Sindikumudziwa Doug, koma ndikudziwa kuti ndi munthu wolemekezeka pantchito yake, ndipo ngakhale munthu atachokera kuti, tonse tiyenera kulemekezana. Ndikulakalaka aliyense atatsutsana mwanjira zotsogola makamaka omwe akufuna kukhala Purezidenti kapena aliyense wampikisano. Ndikubetcha kuti tikhala tikuwona zoyipa zambiri komanso zoyipa zathu pomwe ma primaries amatentha.

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