Chifukwa Chomwe Kutsatsa Kwanu kwa B2B Kukusowa Njira Yochenjeza Oyambirira

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Mawuwo mumasirira, mumataya imagwira ntchito mwachindunji kutsatsa, koma mwatsoka otsatsa ambiri samawoneka kuti akuzindikira izi. Nthawi zambiri, amadikirira mpaka mphindi yomaliza kuti adziwe zamtengo wapatali kapena kasitomala amene ali pa cusp kuchoka, ndipo kuchedwa kumeneku kumatha kukhudza gawo lalikulu la bungwe. Wotsatsa aliyense wa B2B amafunikira fayilo ya dongosolo lochenjeza koyambirira zomwe zimathandizira kutembenuza kumabweretsa zotsatira.

Zocheperako, mochedwa kwambiri

Otsatsa amakono nthawi zambiri amayesa kupambana kwakampeni ndi mapangano otsekedwa kapena kudzera mwa proxy yapafupi, monga Zotsogolera Zoyenerera Zogulitsa (Ma SQL). Vuto ndi izi ndi 4-fold. Kuyamba, izo Amanyalanyaza komanso kupereka malipoti a ogwiritsa ntchito omwe akuchita nawo omwe safuna kuyankhula ndi Sales. Awa ndiye chiyembekezo chomwe chimakonda kudzipangira zambiri m'malo mongodzipereka kwa ogulitsa. Tithokoze chifukwa chambiri zapaintaneti, kuchuluka kwa ziyembekezo zodzichitira pakokha kukukulira. Google yapeza izo Ogula mabizinesi samalumikizana ndi ogulitsa mwachindunji mpaka 57% yazogula ithe. Makasitomala awa sanganyalanyazidwe. Kuphatikiza ma seva omwe adziwunika mukamawunika kampeni yanu adzapereka chithunzi cholondola cha momwe kampeni ikuyendera.

Chachiwiri, kuyang'ana pazitsogolere pambuyo pake pazogulitsa kumapangitsa kutsatsa kuwona kuweruza ndi machitidwe aomwe akubwerera. Kubwereza kwawanthu mwina sangafune kusintha njira ngati sakudziwa kuti ndiwotentha, chifukwa njira yawo ndikutero yang'anani chidwi pazabwino kwambiri ndi kusunga mitengo yawo yosintha kwambiri. Otsatira ena atha kuchita zosiyana ndikusintha mayendedwe mosavuta, kapena amatero mwaunyinji, pokhapokha atakumana ndi otsatsa. Kutembenuka kochulukirapo kumatha kukokomeza kuchita bwino kwa kampeni, zomwe zimakhudza pomwe kutsatsa kumagawa zomwe zingagwiritsidwe ntchito mtsogolo.

Pazochitika zonsezi, kutsatsa kumatsitsidwa ndi malonda. Kutsatsa kumagwira ntchito molimbika kuti apange zitsogozo, amanyalanyazidwa kumapeto kwa kotala chifukwa malonda amayang'ana kutseka mapangano, ndipo zomwe akutsogola zimapita. Iyi ndi mfundo yodziwika bwino yolumikizana ndi malonda.

Vuto lachitatu pakuyeza kupambana motere ndichakuti Kutsatsa kumawonekera pazowonongeka m'njira zingapo, kuphatikizapo kutsogola, kuchuluka kwa ogulitsa, kutumizirana mameseji, ndi zina zambiri. Mwachitsanzo, tinene kuti kutsatsa kumachita kampeni yayikulu yomwe imabweretsa mgwirizano wamphamvu ndi kuyeserera kwaulere. Ngati chitukuko cha malonda (SDR) sichichita bwino kutsata (mwachitsanzo, kudikira motalika kwambiri, kutumiza maimelo molakwika, kapena kukhala wamwano pafoni, ndi zina zambiri), kapena kusawoneka kuti muwone zotsatira zabwino za mayesowo, atha kumalizidwa, ngakhale atachita bwino.

Ngati ma SQL ambiri abweretsa kutsika kwakanthawi, otsatsa akuyenera kuyika malire pazitsulo kuti atseke zambiri. Pomaliza, njira zotsogola ndizoweluza kwambiri, ndimalo omwe amapatsidwa chiyembekezo chodina maimelo, kutsitsa, ndi kuchezera masamba. M'malo mochita zinthu zasayansi, kutsogolera kugoletsa kumakhala chinthu chongoyerekeza.

Kukhala achangu

Njira yabwino ndikulola machitidwe azomwe mukuyembekezera akhale ngati dongosolo lochenjeza koyambirira kuti ndikuuzeni ngati ntchito zanu zikuyenda bwino. Izi zitha kuyezedwa kutengera kuyesa kwaulere kapena olembetsa a freemium omwe akugwiritsa ntchito malonda anu. Zachidziwikire, mukufunabe kudziwa ngati angasanduke ma SQL kapena amalipira makasitomala, koma kuyang'ana pa metric iyi kuwulula kuchuluka kwa ziyembekezo zomwe zikugwirizana ndi malonda anu zomwe sizili. Izi ndizofunikira, chifukwa amalonda akuyenera kudziwa nthawi yomweyo ngati kampeni ikubweretsa anthu oyenera. Mwanjira imeneyi amatha kuyimitsa ndikukonzanso kampeni yomwe sinachite bwino nthawi isanathe.

Kuti muwonekere, muyenera kugwiritsa ntchito chida chanu kuti mulembe zomwe makasitomala akuchita ndikumangiranso ku kampeni yomwe adachokera. Preact imapangitsa kuti izi ziwoneke posonkhanitsa izi, ndikuzilumikiza ndi Salesforce kapena makina otsatsa monga Marketo ndi HubSpot, kotero otsatsa amatha kuchitapo kanthu mosavuta. Izi sizikutanthauza kudikiranso mpaka nthawi itadutsa kuti mulowemo.

Kusungidwa kwa makasitomala ndi gawo lofunikira pakampani iliyonse, koma njira zambiri zofananazi zitha kugwiritsidwa ntchito kuwonetsetsa kuti chiyembekezo chimakhalanso ndi chidziwitso chabwino cha malonda anu. Njira yathu yochepetsera churn yamakasitomala ndiyonso njira yodziwira koyambirira nthawi yogulitsa ngati kampeni ikuyenda bwino. Izi zimapatsa otsatsa kuzindikira zambiri pa ROI pazoyesayesa zawo, ndikuwapatsa mphamvu kuti athe kuchita bwino.

Machitidwe oyambirira oyang'anira

M'madera ena, makina ochenjeza oyambirira amagwiritsidwa ntchito popewa tsoka. Amagwira matenda asanafalikire, amachenjeza anthu za mphepo yamkuntho yomwe ikubwera, kapena azindikira zachinyengo zisanawonongeke kwambiri. Komabe machitidwe ochenjeza koyambirira atha kugwiritsidwanso ntchito kuti apitirire pampikisano ndikupereka ROI yeniyeni. Otsatsa a B2B sayeneranso kudalira intuition kapena kudikirira mpaka mwayi utadutsa. Zambiri komanso kuzindikira kwamakhalidwe amakasitomala kumathandizira otsatsa kuti azichita zambiri, ndikuwonetsetsa kuti palibe mtsogoleri wina aliyense amene akudutsa.

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