Momwe Otsatsa Maimelo Akugwiritsira Ntchito Predictive Analytics Kuti Atsogolere Zotsatira Zawo za Ecommerce

Predictive Analytics mu Kutsatsa kwa Imelo

The zikamera za zowonongeka pakutsatsa kwamaimelo kwakhala kotchuka, makamaka m'makampani a ecommerce. Kugwiritsa ntchito matekinoloje otsatsa malonda kumatha kupititsa patsogolo kutsata, kutsata nthawi, komanso kusintha mabizinesi ambiri kudzera pa imelo. Ukadaulo umenewu ukugwira ntchito yofunika kwambiri pozindikira zinthu zomwe makasitomala anu angagule, nthawi yomwe angagule, komanso zomwe zingayendetse ntchitoyi. 

Kodi Kulosera Zamtsogolo ndi Chiyani?

Zoneneratu malonda ndi njira yomwe imagwiritsa ntchito zomwe zidachitika m'mbuyomu kuti zilosere m'machitidwe amtsogolo. Deta, kusanthula, ndi njira zoyezera zolosera zimagwiritsidwa ntchito kuti zitsimikizire kuti ndizinthu ziti zotsatsa zomwe zitha kusintha kutengera mbiri yamakasitomala ndi machitidwe. Deta imeneyo imakhala ndi gawo lalikulu popanga zisankho zanzeru. Mukagwiritsidwa ntchito pakutsatsa maimelo, ma aligorivimu atha kukuthandizani kulunjika kwa omvera, kukulitsa chidwi, kutembenuza anthu ambiri, ndikupanga ndalama zambiri kuchokera pamakampeni a imelo. 

Kodi Predictive Analytics ndi chiyani?

Zoneneratu analytics ndi njira yokhazikika pa data yomwe amagwiritsidwa ntchito ndi otsatsa kuti amvetsetse momwe makasitomala amagwirira ntchito pamakampeni am'mbuyomu ndi zochitika zapatsamba zomwe zitha kulosera zamtsogolo. Predictive analytics ndiyothandiza popanga makampeni otsatsa amunthu komanso oyenera. Za imelo malonda akatswiri, zolosera za data zimapereka zidziwitso ndi mwayi wamakhalidwe amakasitomala monga:

  • Kuthekera kusuntha kapena kusiya kulembetsa
  • Mwayi wogula
  • Nthawi yoyenera kugula
  • Zogwirizana kapena magulu azinthu 
  • Mtengo wanthawi zonse wamakasitomala (CLV)

Izi zitha kukuthandizani kuti mugwiritse ntchito njira, zoyeserera, kapenanso kutumiza uthenga woyenerera panthawi yoyenera. Nawa maulosi omwe angakhale othandiza kupititsa patsogolo uthengawo, ndikuyesa momwe maimelo amagwirira ntchito.

  • Cholinga chogula - Kumvetsetsa momwe mlendo angagule kungakuthandizeni kuti mupite patsogolo ndikupereka zomwe zili mu uthenga wanu. Alendo omwe ali ndi chidwi chachikulu amatha kutembenuka, ndipo kusunga kuchotsera kwanu kwa omwe mumalumikizana nawo kumayendetsa LTV.
  • Tsiku loneneratu la zomwe zikubwera - Ma ESP apakati komanso apamwamba kwambiri amatha kuphatikizira machitidwe ogulira omwe amalumikizana nawo ndikumayembekezera nthawi yomwe angayike zomwe zikubwera, zomwe zimakupatsani mwayi wotumiza imelo yokhala ndi zinthu zomwe zikulimbikitsidwa panthawi yoyenera.
  • Chogulitsa chomwe mumakonda kapena gulu lazogulitsa - Kuzindikiritsa malonda kapena gulu lomwe limakondedwa kwambiri ndi aliyense wogwiritsa ntchito kumakupatsani mwayi wopanga maimelo anu ndi zomwe amakonda.
  • Chiyembekezero cha kasitomala moyo wonse (ClmV) - Poyang'ana mbiri yakale ya kasitomala, kuchuluka kwa kugula kwake, ndi tsiku lomwe akuyembekezeredwa kuti agulitsenso, mtengo woloseredwa wa moyo ukhoza kupangidwa. Kusanthula uku kumakuthandizani kumvetsetsa kuti ndani pakati pa makasitomala anu omwe ali okhulupirika kwambiri kapena omwe angasinthe pamtengo wapamwamba kwambiri (AOV). 

Kukhazikitsa ma analytics olosera mu kampeni yanu yotsatsa maimelo kupangitsa kuti makampeni anu aziwoneka aumwini, oyenera, komanso anthawi yake - kuwongolera ndalama zanu. 

Kodi Predictive Analytics Ikukula Momentum Motani?

Msika wanthawi zonse wowunikira komanso wolosera udayima pa $ 10.01 miliyoni mu 2020 ndipo akuyembekezeka kukhudza $35.45 biliyoni pofika 2027, ndikukula pakukula kwapachaka.CAGR) ya 21.9% pakati pa 2020 mpaka 2027. 

Ziwerengero Zamsika za Predictive Analytics: 2027

Pali zinthu zingapo zomwe zimathandizira kutchuka kwa ma analytics oneneratu.

  • Ukadaulo wosungira ndi wotchipa komanso wowongoka, zomwe zimathandizira kujambula ndikusanthula mwachangu ma terabytes a data.
  • Kuthamanga kwachangu ndi kugawa kukumbukira pa ma seva ndi ma seva enieni (pamaseva onse) kumapereka mwayi wogwiritsa ntchito hardware kuti igwiritse ntchito zochitika zopanda malire kuti zilosere deta.
  • Mapulatifomu akuphatikiza zida izi pamlingo wokulirapo ndikupangitsa ukadaulo kukhala wosavuta komanso wotsika mtengo kwa bizinesi wamba.
  • Zonse zomwe zili pamwambazi zikupereka kukweza kwakukulu muzotsatira zamalonda zamalonda, zomwe zimabweretsa kubweza mwachangu pazachuma chaukadaulo (ROTI).

Kugwiritsa Ntchito Predictive Analytics mu Kutsatsa kwa Imelo

Zikafika pakutsatsa kwamaimelo, ma analytics olosera amathandizira opereka maimelo a bungwe ndikuphatikiza kuzindikira kwanthawi yeniyeni ndi zomwe kasitomala amapeza kuti apange makampeni a imelo odzichitira okha komanso makonda. Ubwino wake wowonjezera ndikuti ndiwothandiza kuyambira pakupeza ndi kumanga ubale mpaka kusunga makasitomala komanso kampeni yobwezera imelo. 

Nazi njira 4 zolosera zolosera zomwe zimasinthitsa njira zanu zamakampeni a imelo:

  1. Kupeza makasitomala atsopano -Kudutsa njira zina, mwayi wowonetsa ndikuzindikira omvera omwe amafanana ndi njira yabwino yotsatsa kwa omwe akuyembekezeka kukhala makasitomala. Mainjini ambiri otsatsa ali ndi kuthekera kolowetsa ma imelo adilesi kuti afotokozere owerenga anu kuchuluka kwa anthu, malo, ngakhalenso kutengera zomwe amakonda. Kenako, mbiriyo (kapena mbiri) itha kugwiritsidwa ntchito kutsatsa kwa omwe akuyembekezeka kukhala makasitomala ndi mwayi wolembetsa maimelo anu.
  2. Kuchulukitsa kutembenuka - Makasitomala omwe angakhale olembetsa akakhala oyamba kulembetsa kulandira imelo yotsatsira kuchokera kukampani, nthawi zambiri amalandila maimelo olandilidwa kubokosi lawo. Cholinga chake ndikuwalimbikitsa kugula chinthu. Mofananamo, ziyembekezo zatsopano zimapeza maimelo otere, ndipo nthawi zina zotsatsa zabwino. Pokhazikitsa zowunikira zamtsogolo pazambiri za anthu, komanso zamakhalidwe, mutha kugawa makasitomala omwe angakhale nawo - kuyesa mauthenga ambiri, ndi zotsatsa - kuti mupange maimelo odziwitsa, ofunikira, komanso okonda makonda anu amawongolera kutembenuka, ndikupanga ndalama.
  3. Kupanga maubale osunga makasitomala - Ma analytics olosera atha kugwiritsa ntchito njira zomwe amapangira kuti agwirizane ndi kasitomala, ndikusunga. Izi zitha kukuthandizani kulunjika makasitomala oyenera omwe adagulapo kale zinthu zanu kapena kuzisakatula patsamba lanu. Kuwonjeza zambiri monga zaka, jenda, kuchuluka kwa dongosolo, malo, ndi zina zambiri. Ndizotheka kudziwa mtundu wazinthu zomwe angafune kugula mtsogolo. Ndi datayi, mumatumiza zomwe zili mu imelo ndi zopereka kwa omwe angayembekezere. Zolosera zam'tsogolo ndizothandizanso kudziwa momwe makasitomala amagulira pafupipafupi, mutha kumvetsetsa kuchuluka kwazomwe mungatumizire maimelo okhudzana ndi malonda anu kwa iwo. 
  4. Makasitomala kupambana-mmbuyo njira - Kutumiza a takusowani uthenga mu imelo kwa makasitomala onse patatha nthawi yayitali kuchokera pomwe adagula komaliza. Mothandizidwa ndi ma analytics olosera, mutha kupanga maimelo opambana, ndikupeza nthawi yabwino yotumizira maimelo kwa iwo, ndikupereka kuchotsera kapena zolimbikitsa kuti muwagwiritsenso ntchito.    

Kutsatsa kolosera ndi chida champhamvu kwa otsatsa kuti amvetsetse omvera awo ndikuwathandiza kugwiritsa ntchito njira yamphamvu pamakampeni awo otsatsa maimelo. Ndi izi, mukhoza kukondweretsa olembetsa anu, ndikuwasintha kukhala makasitomala okhulupirika, zomwe pamapeto pake zimabweretsa kuwonjezeka kwa malonda.