Momwe Ogulitsa Angapewere Kutayika Kuwonetserako

Kuwonetsera Zamalonda

Yendani pansi pa sitolo iliyonse yamatabwa ndi yamatope ndipo mwayi ulipo, mudzawona wogula atatseka maso awo pafoni yawo. Atha kukhala kuti akuyerekezera mitengo ku Amazon, kufunsa mnzake kuti auze, kapena kufunafuna zambiri pazogulitsa, koma palibe kukayika kuti mafoni akhala gawo lazomwe amagulitsa. M'malo mwake, oposa 90 peresenti ya ogula amagwiritsa ntchito mafoni akugula.

Kukwera kwa zida zam'manja kwapangitsa kuti kusinkhasinkha, ndipamene shopper amayang'ana chinthu chomwe chili m'sitolo koma amagula pa intaneti. Malinga ndi kafukufuku wa Harris, pafupifupi theka la ogula—46% —chipinda chodyera. Mchitidwewu utakula, unayamba chiwonongeko ndi mdima zolosera zamomwe zingawonongere kugulitsa kwakuthupi.

Apocalypse yowonetsera mwina siyinachitikebe, koma sizitanthauza kuti ogulitsa ogulitsa sakutaya bizinesi ndi omwe akupikisana nawo. Ogwiritsa ntchito sasiya kugwiritsa ntchito mafoni awo kuwathandiza pamene akugula. Ogula amakono samvera mitengo ndipo ndikufuna kudziwa kuti akupeza zabwino zambiri. M'malo moyesa kunyalanyaza kapena kulimbana ndi zida zam'manja zomwe zili m'sitolo (zomwe ndizopanda pake), ogulitsa ayenera kuyesetsa kuwonetsetsa kuti pamene wogula amagwiritsa ntchito foni m'sitolo, amagwiritsa ntchito pulogalamu yakeyo, m'malo mwa ina .

Kukongoletsa - Mtengo Wosungidwa mu App App Wotengera Mtengo

Tidziwa bwino za Showrooming ndikusintha kwake Kusaka masamba - komwe shopper amapeza chinthu pa intaneti, koma kenako amakagula m'sitolo. Onsewa amadalira shopper kuti apeze chinthu chimodzi koma amagula mosiyana. Koma bwanji ngati ogulitsa amagwiritsira ntchito pulogalamu yawo ngati gawo lowonjezera la chipinda chawo ndipo amalimbikitsa ogula kuti azichita nawo pulogalamuyi ali m'sitolo. Monga tafotokozera pamwambapa, chifukwa chachikulu chomwe shopper amachita nawo ziwonetsero ndikuwona ngati angapeze malonda abwino kwa ogulitsa omwe akupikisana nawo kapena kuti athandizidwe bwino. Ogulitsa amatha kupewa kutaya bizinesi pophatikiza kuyerekezera mtengo ndi / kapena kufanana kwa mitengo mu pulogalamu yawo, yomwe imalepheretsa ogula kuti ayang'ane kwina kuti agule - ngakhale atapeza njira iti.

Mwachitsanzo, kuyerekezera mtengo ndi vuto lalikulu kwa ogulitsa zamagetsi. Anthu amapita kusitolo, amapeza TV yomwe akufuna kugula, kenako amayang'ana ku Amazon kapena Costco kuti awone ngati angapeze mgwirizano wabwino pamenepo. Zomwe sangadziwe ndikuti wogulitsa amathanso kukhala ndi makuponi, zopereka ndi mphotho zokhulupirika zomwe zingapangitse TV kukhala pansi pamipikisano, zomwe zimatayika mukamagwiritsa ntchito zida zosakatula za omwe akupikisana nawo. Popanda zotsatsa zilizonse, wogulitsayo atha kukhala ndi chitsimikizo chofananira pamtengo, koma zimafunikira wothandizirana naye kuti awone umboni kuti malonda ake amapezeka pamtengo wotsika kuchokera pampikisano, ndiye kuti akuyenera kulemba zolemba zina kuti mtengo watsopano zitha kuwonetsedwa panthawi yolipira musanalole kasitomala kuti agule. Pali kusamvana kwakukulu komwe kumakhudzidwa, chifukwa zomwe zingafanane ndi zomwe wogulitsa angamupatse shopper zivute zitani. Pogwiritsa ntchito pulogalamu ya Retailer kuti ikwaniritse kufanana kwa mitengo, zonsezo zitha kuchitika m'masekondi - shopper amagwiritsa ntchito Retailer's App kuti aone zomwe akuchita ndikuwona mtengo womwe amawapatsa atazifanana ndi omwe akupikisana nawo pa intaneti, mtengo watsopano umangowonjezedwa ku mbiri ya shopper, ndikuwapatsa iwo akamaliza kumaliza.

Kuyankhulana ndikofunikira apa. Ngakhale wogulitsa akupereka fanizo la mtengo, zimakhala zovuta ngati ogula sakudziwa. Makampani amayenera kuyesetsa kuti adziwitse ena za momwe mapulogalamu awo amagwirira ntchito kotero kuti pamene ogula ali ndi chidwi chakuwonetsera, iwo Chipinda chodyera m'malo, ndi kukhala mu topezeka a ogulitsa.

Masewera a Masitolo

Otsatsa akangobweretsedwera m'manja, mwina kudzera pakukhazikika kwa mawebusayiti, pali njira zina zambiri zomwe amalonda amatha kulumikizana nawo. Mutha kufunsa ogula kuti asanthule zinthu ndikuwonetsa zina mwazomwe amagula m'sitolo. Mitengo yodabwitsa, mitengo yamtengo wapatali, ndi zopereka zazikulu kutengera zomwe ogulitsazi amasunga ogula ndikukhala achisangalalo.

Kuphatikiza apo, kuchita nawo mapulogalamu kumapereka mwayi kwa ogulitsa kuti adziwe kuti ogula ndi ndani. Ingoganizirani kuti wogwiritsa ntchito akubwera m'sitolo, akuyang'ana chinthu, ndikupeza mtengo wapadera womwe umasintha nthawi yayitali. Anthu ambiri omwe amagwiritsa ntchito pulogalamuyi kuti asanthule zinthu, omwe amagulitsa zambiri amapeza pa makasitomala awo. Ndipo makasitomala safunikira ngakhale kugula kuti aone. Amatha kupeza malo okhulupilika, omwe amapanganso zidutswa zingapo za zinthu zomwe zili m'sitolo. Ogulitsa amatha kugwiritsa ntchito zomwezo kuti amvetsetse zomwe ndizotentha komanso zomwe makasitomala amagula. Ngati pali chinthu china chotsika kwambiri, wogulitsayo amatha kuthamanga analytics kuti mudziwe chifukwa chake. Ngati pali mtengo wabwino kwa wopikisana naye, wogulitsa akhoza kugwiritsa ntchito zidziwitsozi kuti achepetse mitengo yawo, ndikupitiliza mpikisano.

Kuphatikiza

Njira ina yomwe ogulitsa angapewere kutayika pakuwonetsera ndikuwonetsera zinthu. Zinthu zomwe zili m'sitolo zitha kuphatikizidwa ndi zinthu zomwe sizikusungidwa m'sitolo, koma zomwe zingayende bwino ndi chinthucho. Ngati wina agula diresi, mtolowo ukhoza kuphatikiza nsapato zolumikizira zomwe zimangopezeka mnyumba yosungiramo katundu. Kapenanso ngati wina adagula nsapato, mtolowo ungaphatikizepo masokosi - mitundu ina yomwe imatha kusinthidwa malinga ndi zomwe shopper amakonda, ndi kutumizidwa kunyumba kwawo. Mapulogalamu ndi mwayi wabwino wopanga phukusi labwino kwa makasitomala, ndipo potero, osangowonjezera malonda, komanso amachepetsa mtengo poletsa ma SKU omwe amasungidwa motsutsana ndi nyumba yosungiramo zinthu.

Kuphatikiza apo, matumba atha kupitilizidwa kuti aphatikizepo mabizinesi am'deralo ndi othandizana nawo omwe amapereka zinthu zapadera ndi ntchito zomwe zimayenda bwino ndi katundu wa ogulitsa. Talingalirani wogulitsa masewera. Ngati kasitomala akuyesera kugula masikono, mawonekedwe a pulogalamuyi atha kuwathandiza kuwongolera pakupanga chisankho povomereza kuti ndi otsetsereka otani omwe ma skis amapanganso ngakhale kuperekanso maphukusi kumapeto kwa sabata. Ubwenzi wachitatu womwe umalola kuti ogulitsa kuti azigulitsa phukusi amapanga mpikisano womwe ungapindulitse kwa ogula kuposa kungogula chinthu chimodzi.

Ngolo ya Omni-Channel

Pomaliza, ogulitsa angapewe kuwonongeka kwa ziwonetsero ndikuwonjezera phindu pakubwera ndikupanga ngolo yamagetsi. Kwenikweni, ngolo yosungira yomwe ili m'sitolo iyenera kukhala imodzi. Kusuntha pakati pa intaneti komanso kwapaintaneti kuyenera kukhala kosavuta ndipo makasitomala ayenera kukhala ndi mwayi wosankha. Masiku ano BOPIS (Buy Online Pickup In Store) ndiukali wonse. Koma zochitikazo zimasungika kamodzi, chifukwa wowerenga amapeza zinthu zina zomwe akufuna kugula, koma tsopano akuyenera kuyima pamzere kawiri kuti atenge zinthuzo. Momwemo, ayenera kupita ku Webroom kupita ku BOPIS, kenako kubwera ku sitolo ndikupeza zinthu zina zomwe akufuna, kuziwonjezera pa ngolo yawo yoyendetsedwa ndi Retailer's App, kenako kumaliza malowedwe a BOPIS ndi In Sungani zinthu ndikudina kamodzi, pamalo ogulitsira ogwirizana.

Mapeto ake, Kasitomala Amakumana Nazo Kwambiri

Sitolo yakuthupi ikukhala yodzichitira zokha - tangoyang'anani ogulitsa angati omwe ali pa intaneti omwe akutsegula malo a njerwa ndi matope. Otsatsa amafuna kuwona kukhudza, kumva, kuyang'ana, ndi kununkhira kwa zinthu ndipo samadandaula za njira. Kupikisana ndi osewera pa intaneti pamtengo ndi mpikisano mpaka pansi. Kusungabe bizinesi yawo, ogulitsa ayenera kupereka zokopa m'masitolo ndi zokumana nazo pa intaneti zomwe zimapereka mtengo wokwanira komanso wosavuta womwe makasitomala samapita kwina.

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