Momwe Kafukufuku Wamaphunziro Amasinthira Makampani Kukhala Atsogoleri Amakampani

kafukufuku woyambira

Otsatsa asinthana kutsatsa zotsatsa, zoulutsira mawu, zotsatsa zakomweko ndi njira zina zambiri zotsatsa kuti apange ubale ndi omvera awo. Akatswiri otsatsa malonda akufunafuna mosalekeza njira ndi njira zatsopano zopangira mphamvu ndi chizindikiritso cha mtundu wawo. Njira imodzi yapadera yomwe makampani angapo akuwonetsera udindo wawo monga atsogoleri amakampani ndikupanga zosiyana kafukufuku woyambira izi ndizodalirika komanso zothandiza kwa owerenga awo.

Kufufuza Kwamsika Msika Tanthauzo: Zambiri zomwe zimachokera mwachindunji kuchokera kumagwero omwe amatanthauza, makasitomala omwe angakhalepo. Mutha kudzipangira nokha izi kapena kulemba wina ntchito kuti akupezereni kafukufuku kudzera m'magulu, magulu owunikira komanso njira zina. Tanthauzo la Wochita Bizinesi

Janna Finch, Wowongolera Mkonzi ku Malangizo Pulogalamu, kampani yofufuza yomwe imapereka ndemanga zaulere za pulogalamu yotsatsa, posachedwa adapanga lipoti zomwe zimapereka zitsanzo zinayi zamakampani omwe adagwiritsa ntchito kafukufuku woyambira ngati njira yodziwitsa bwino. Tinaganiza zokakumana ndi a Finch kuti tiwone zina zambiri zomwe angafotokozere pakugwiritsa ntchito njirayi. Izi ndi zomwe amayenera kupereka:

Kodi kafukufuku woyambirira angathandize bwanji kupanga dzina la mtundu?

Otsatsa amadziwa kuti kusindikiza zomwe zagawidwa mobwerezabwereza sikokwanira kuwonjezera magwiridwe antchito kapena kukhazikitsa owerenga omwe adapanga mayendedwe ndi kutembenuka. Ichi si njira yopambana, ndipo sichidzatero kusiyanitsa mtundu wanu kuchokera kuzinthu zina.

Zapamwamba kwambiri, zoyambirira ndi njira yabwino yokwera pamwamba pa phokoso la omwe akupikisana nawo ndipo kafukufuku woyambira amafanana ndalamazo. Kafukufuku woyambirira, akachitidwa moyenera, amakupatsani chiyembekezo chanu chomwe ndi chapadera ndipo sichipezeka kwina kulikonse chifukwa ndi chatsopano.

Kusindikiza kafukufuku woyambirira kuli ndi maubwino ambiri:

  1. Zomwe zilipo amagawana nawo: Anthu nthawi zonse amayang'ana zatsopano komanso zosangalatsa ndipo amapewa zomwe zagawidwa kangapo ndi ma spins osiyana pang'ono. Kafukufuku woyambirira ali ndi mwayi wabwino wokhala wosangalatsa komanso wothandiza, zomwe zikutanthauza kuti anthu azitha kuzilemba pa intaneti, monga izo, kuziyika kapena kuzilemba.
  2. It akuwunikira ulamuliro wanu pamutuwu: Kuchita kafukufuku woyambira sichinthu chophweka. Pamafunika maola ambiri amuna ndi kudzipereka. Anthu amazindikira izi ndipo amadziwa kuti ngati kampani yanu inali yokhoza kuchita kafukufuku wamkulu, ndiye kuti ndinu woyenera pankhaniyi.
  3. Ulamuliro wa zomangamanga ulinso nawo Zotsatira za SEO. Anthu ambiri amene amakhulupirira mtundu wanu ndikulemekeza zomwe muli nazo, ndizogawika kwambiri zinthu zanu ndikulumikizidwa. Makina osakira amatsimikizira kuti ngati mukukhutira ndikugawana kwambiri, ndiye kuti ndi chinthu chofunikira kwambiri. Google ikawona malumikizanidwe anu mumtundu wanu, mtundu wanu udzakhala ndi ulamuliro wambiri ndikuyamba kuwonekera wapamwamba muma SERP ndipo anthu ambiri adzayendera tsamba lanu. Alendo ambiri amatanthauza kutembenuka kwina.

Chifukwa chiyani kupanga dzina lodalirika pa intaneti kuli kofunikira kwa mabizinesi?

Anthu amakonda kufunafuna makampani chifukwa amakhulupirira mtundu wawo, kapena amapereka zomwe amafuna, kapena adakumana ndi zochitika zakale. Mukamapanga olamulira ambiri, mukukulitsanso kukhulupirirana. Anthu akakhulupilira kampani yanu ndikukuwonani ngati mtsogoleri, pamapeto pake zimatha kubweretsa mayendedwe komanso ndalama zambiri.

Izi ndizofunikira kwambiri pa intaneti. Chizindikiritso chanu chikakhala chodalirika, chimakhala chosavuta kwambiri pazotsatira zakusaka. Momwe bizinesi yanu ikukwera patsamba la zotsatira zakusaka kwa Google, dzina lanu limawonekeranso, ndikuwonekera kwakukulu kumatanthauza ndalama zambiri. Mwachidule, palibe amene amagula kuchokera patsamba lomwe sangapeze.

Kodi pali chitsanzo cha mtundu womwe wakwaniritsa bwino njirayi yotsatsa?

Pali makampani angapo omwe agwiritsa ntchito bwino kafukufuku woyamba kuti apange mphamvu za mtundu wawo. Kampani imodzi makamaka idachita bwino kutsatira njirayi - Moz. Moz yakhala ikuthandizira pakusaka makina osakira (SEO) kwazaka pafupifupi khumi. Komabe, poyesa kusunga udindo wawo monga woyamba kupita kuzinthu zopezeka pa SEO, iwonso amayang'ana kufukufuku woyamba.

Moz idafufuza pamsika wopitilira 120 wapamwamba wa SEO kuti atolere malingaliro awo pazinthu zoposa 80 zakusaka. Moz adatolera zambiri ndipo adapanga ma grafu osavuta kuwerenga komanso chidule cha data kuti muwerengeke kwambiri komanso kuti mugawane nawo. Lingaliro lawo lotembenukira kusaka koyambirira lidachita bwino kwambiri chifukwa adapatsa otsatsa a SEO kafukufuku wothandiza komanso wodalirika yemwe palibe aliyense amene angapereke. Khama ili lidawapatsa maulalo pafupifupi 700 ndi magawo opitilira 2,000 (ndi kuwerengera!). Kuwonekera kwamtunduwu sikuti kumangowonjezera mphamvu za mtundu wawo, komanso kumalimbitsa mbiri yawo ngati gwero lodalirika lazidziwitso za SEO ndi machitidwe abwino.

Kodi muli ndi malingaliro ati pamakampani ena omwe akuganiza zogwiritsa ntchito kafukufuku woyamba kuti apange mphamvu za mtundu wawo?

Mvetsetsani kuti kupanga kafukufuku woyambira wapamwamba kwambiri kumatenga nthawi yayitali komanso kuyesetsa. Monga ntchito yayikulu iliyonse, malingaliro ndi mapulani ndizofunikira. Nawa mafunso angapo omwe muyenera kudzifunsa musanayambe kusonkhanitsa deta:

  1. Kodi ndikufuna kudziwa chiyani?
  2. Kodi ndingapeze bwanji zambiri zamtunduwu? Dzifunseni nokha ngati njira yabwino yosonkhanitsira tsambalo ndikupanga kafukufuku wogawana, kapena kufunsa mafunso gulu laling'ono la akatswiri, kapena ngati mungatolere tsambalo podzipangira nokha.
  3. Kodi zotsatira za ntchitoyi zithandizira bwanji makasitomala anga kapena omvera anga? Mutha kuchita zonse mwakhama ndikugwira ntchito mwakhama posonkhanitsa deta yabwino, koma ngati sizothandiza, zosangalatsa komanso kugawana nawo mosavuta, zingakuthandizeni bwanji kukulitsa ulamuliro wanu?

Ngati mungayankhe mafunso awa muli patsogolo paomwe akupikisana nawo.

Kodi mudagwiritsapo ntchito kafukufuku woyamba kukweza ulamuliro wa mtundu wanu? Chonde mugawane nkhani yanu kapena ndemanga pansipa.

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