Kutsatsa Kwachilengedwe: Njira Yatsopano Yotsatsira Zinthu Zanu

Kutsatsa Kwachibadwa

Ngati mwakhala mukutsatsa malonda anu kwanthawi yayitali popanda zotsatira zabwino, mwina ndi nthawi yomwe mudaganizira kutsatsa kwachikhalidwe monga yankho lokhalitsa pamavuto anu. Zotsatsa zamtundu wathu zidzakuthandizani, makamaka zikafika pakulimbikitsa zotsatsa zomwe muli nazo komanso kuyendetsa ogwiritsa ntchito omwe akutsata pazomwe mukuwerenga. Koma choyamba, tiyeni tidumphiramo chiyani ya malonda achibadwidwe tisanawaganizire bwanji.

Kodi Kutsatsa Kwachilengedwe Ndi Chiyani?

Kutanthauzira komwe kugwiritsidwa ntchito kwambiri kwa malonda akomweko ndi omwe amafotokozedwa ndi Institute Marketing Marketing Institute, yomwe imalongosola zotsatsa zakomweko ngati:

Mtundu uliwonse wotsatsa womwe umalipira womwe umapereka chidziwitso chotsimikizika kwambiri, chosangalatsa, komanso chofunikira kwa omvera anu kotero kuti chimatha kusiyanitsidwa ndi zosatsatsa kapena zomwe zili mbadwa.

Ikutsatsa munjira yomwe omvera anu samamasulira mwachangu zomwe zili ngati kutsatsa koma amaziona ngati zokhazikika. Kuphatikiza apo, zomwe zili kale ndizothandiza komanso zosangalatsa kwa omvera anu kuti zisawoneke ngati zosokoneza kapena zopanda pake.

Zotsatsa zachilengedwe zimabwera mosiyanasiyana mosiyanasiyana. Mutha kuzichita pa Google ngati mtundu wazosaka zolipira. Muthanso kuchita izi pazanema ngati njira zothandizidwa kapena kukwezedwa pa Facebook, zosintha zothandizidwa pa LinkedIn, ndi mindandanda yolimbikitsidwa pa Twitter. Muthanso kutumiza zolemba pamasamba akuluakulu ngati The New York Times, The Huffington Post, BuzzFeed, ndi Forbes. Muthanso kugwiritsa ntchito mainjini othandizira popanga zotsatsa zanu. Izi ndi mindandanda yazomwe zalimbikitsidwa kuchokera pa intaneti zonse zomwe zimapezeka kumapeto kwa zolemba zomwe mumawerenga patsamba lina.

Ndiye mumaphatikizapo bwanji malonda amtundu wanu mumsika wanu wotsatsa?

Khalani ndi Cholinga Chabwino

Malonda achibadwidwe ali ndi maubwino ambiri mosasamala kanthu za mtundu wawo. Amatha kukuthandizani kuti mukhale ndi chidziwitso komanso kudalira mtundu wanu komanso kukuthandizani kuti mukhale olembetsa ambiri pazomwe mukufuna. Ubwino umodzi wofunikira ndikuti sikuti nthawi zonse mumayenera kusunga zatsopano. Mutha kukopa omvera atsopano pogwiritsa ntchito zolemba zomwe mudasindikiza kale. Pali zabwino zina zomwe mumapeza ndi zotsatsa zakomweko, monga umboni wamagulu ndi SEO yothandiza ya mtundu wanu. Zotsatsa zamtunduwu zimasonkhanitsa umboni wamawonekedwe amtundu wa zokonda ndi ndemanga, mosiyana ndi zotsatsa zambiri zachikhalidwe. Mukamalimbikitsa zolemba zanu patsamba lazosangalatsa, mumayenera kupereka uthenga wanu kwa omvera ambiri, zomwe zikutanthauza kuti mumapeza anthu ambiri obwereza kapena tsamba lanu. Kutsatsa kwachilengedwe kumathandiza makamaka mukangoyamba kumene ndipo mulibe SEO yanu m'njira yake.

Ndi mtundu wamatsimikizidwe ochezera omwe mumapeza kuchokera kutsatsa lobadwira, uthenga wanu ukuwoneka kuti ndi wodalirika motero kuti ungayambike. Anthu ambiri akadziwa mtundu wanu, amatha kutanthauzira kukhala wapamwamba pamtundu wanu ngati zisonyezo ndi maulalo, zomwe zingathandize kuti tsamba lanu likhale lokwera.

Ndi kutsatsa kwachilengedwe, mutha kulimbikitsanso omvera anu pazanema. Zolemba zanu zothandizidwa pa Facebook ndi Twitter zitha kubweretsa otsatira atsopano ndi zokonda, ngakhale zitangokhala zokhutira ndi omvera.

Quality pamaso Kuchuluka

Kuti mupindule kwambiri ndi zotsatsa zanu, muyenera kupanga zomwe zimapereka mwayi kwa owerenga anu, ndizosangalatsa, komanso zimakopa chidwi. Erin Schneider, mkonzi pa ntchito yotsika mtengo yotsika mtengo yolemba, akuti,

Chilichonse chomwe mungachite, musapangitse zinthu zomwe zikuwoneka ngati mukuponya malonda anu. Anthu sakonda kugulitsidwa poyera.

Choyamba, onetsetsani kuti mumasindikiza zomwe zili patsamba lotsatsa lanu patsamba lanu. Muyeneranso kuwonetsetsa kuti zomwe zili pamwambazi ndizokwera, kuti zikuphatikizanso kuyitanitsa kuchitapo kanthu, komanso kuti zikuwonekera kwa omvera oyenera omwe sangazisokoneze kwambiri.

Gwiritsani Ntchito Bwino Kutsata

Nthawi zonse pitani kwa ogwiritsa ntchito omwe kale ndi makasitomala anu kapena ofanana kwambiri ndi makasitomala anu. Muyeneranso kugwiritsanso ntchito mobwerezabwereza kuti mupindule, ndikupita kwa anthu omwe adayendera kale tsamba lanu kuti awone chilichonse chazogulitsa kapena ntchito zanu.

Zotsatsa Native zimachokera ku Social Media, Nawonso

Monga tidanenera koyambirira, kutsatsa kwachilengedwe sikungopititsa patsogolo ntchito zotsatsa pawailesi yakanema. Muthanso kulemba zolemba pamasamba apamwamba atolankhani monga Forbes ndi Buzz Feed. Zolemba izi zimakopa chidwi cha mtundu wanu ndipo zitha kusintha malingaliro olakwika amtundu wanu.

Kutengera momwe bajeti yanu ilili yolimba, mupezanso ntchito zothandizirana ndi izi. Amatha kukulitsa kwambiri malingaliro omwe mumapeza pazomwe mukuziyika patsamba la wofalitsa wamkulu.

Kutsiliza

Komabe mumayang'ana, kutsatsa kwachilengedwe ndikothandiza, ndipo otsatsa ambiri akuigwiritsa ntchito mwakhama. Ndi njira yabwino kwambiri yosakira omvera atsopano ndikutulutsa dzina lanu kunja uko.

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