Makampani Ogwirizana Pagulu Akonzekeretsa Kugwiritsa Ntchito Media

Zithunzi za Depositph 7537438 s

Ndi positi yanga yomaliza akuwombera Brody PR, mungaganize kuti ndine munthu wapa media media yemwe amadana ndi makampani a PR. Izi sizingakhale kutali ndi chowonadi. Ndikadakhala kuti ndikadangolemba nkhani yapa blog yokhudza atolankhani akadakhala kuti nawonso adachita zomwezo.

Wachinyamata-lacy.pngKyle Lacy watenga a pitani patsogolo,

Ngati kampani yanu yolumikizana ndi anthu sikulemba, kuyankhula, komanso kuphunzitsa makasitomala awo momwe angagwiritsire ntchito njira zapa media poyang'anira mtundu kapena kulumikizana? awotche pomwepo.

Ndi ulemu wonse, sindimagwirizana ndi Kyle.

Nkhondoyo siili pakati pa Public Relations ndi Social Media, ndimakondabe ukadaulo womwe Public Relations umabweretsa pagome. Palibe katswiri wazama TV (ndipo ndikadawatsutsa onse) ali wokonzeka kugwiritsa ntchito olankhula bwinowa kuposa bungwe la PR lomwe limamvetsetsa momwe angalankhulire bwino ndikumanga njira zolankhulirana ndi anthu, ogwira nawo ntchito komanso osawadziwa.

Chimodzi mwazinthu zomwe timakonda kuiwala ndikuti tili ochepa. Kuyanjana pagulu ndiye munthu wamkulu - akukokabe zingwe ndikuyika mawu kwa makampani akulu kwambiri padziko lapansi. Makampani oyanjana ndi anthu akupitilizabe kupeza zotsatira zabwino pamabizinesi awo ndipo ndizopindulitsa kwambiri kumakampani. Makampani ochezera pagulu amaphunzitsidwa mwanjira yolumikizirana, maula, maukadaulo, ndi zina zotero.

Ndikuganiza moona mtima kuti Social Media posse imakonda kukokomeza sing'anga komanso kufunikira kwathu. Otsatsa akulu omwe amagwira ntchito yotsatsa mwachindunji, makalata achindunji, kutsatsa kwa nkhokwe ndi zofalitsa omwe atenga njira zapa media amakonda kugwira ntchito mlengalenga chifukwa ndizosavuta kugwiritsa ntchito, zosavuta kuyeza, komanso zotsika mtengo zosinthira ntchentche.

Nkhondo pakati pa makampani oyanjana ndi anthu akuyenera kupita panjira komanso atolankhani ngati Kyle ndi ine tikuyenera kuwalandira, kuwathandiza, ndi kuphunzira kwa iwo. Ndikuyembekezera kuphunzitsa makampani a PR pazamawonekedwe, makina ndi kuwunika komwe atolankhani angakupatseni kuyambira pamenepo peza, azikonda zotsatira zomwe angapeze kuchokera pamenepo komanso kukhutitsidwa komwe kumabweretsa.

Ndiwo masenti anga awiri pa Relations Public and Social Media!

Chithunzi cha Kyle ndi Kyle Weller.

10 Comments

  1. 1

    Chithunzi cha Kyle ndichabwino! haha.

    Ndikuvomereza. Ndatopa ndi "malo ochezera a pa Intaneti" kuthera nthawi yochuluka ndikuyesera kutsimikizira aliyense kuti zoulutsira mawu ndizofunika. Anthu akuyenera kudziwa pofika pano. Nthawi zina zimakhala ngati timakhala otetezeka munthu wina asanatipatse kukana kugwiritsa ntchito zoulutsira mawu. Ndipatula nthawi yochepetsetsa ndikukhala ndi nthawi yambiri yopereka zotsatira kwa iwo omwe atsegula kale maso awo.

  2. 2

    Choyamba, zikomo kwambiri chifukwa chogwiritsa ntchito chithunzichi. Ndi chimodzi mwazinthu zobisika zobisala. Chachiwiri, ndikufuna kufotokoza momveka bwino kuti sindikutsutsana ndi anthu onse. Ndikukhulupirira kuti pr akadali ndi gawo lalikulu pama njira olumikizirana. Ndikungoyesera kunena kuti ngati kampani yanu yolumikizana ndi anthu sikuti ikufufuza momwe mungagwiritsire ntchito njira zapa media sakuchitira chilungamo makasitomala awo. Pali makampani ambiri kunja uko monga Blast Media ku Indianapolis omwe akugwiritsa ntchito njira zanema m'njira zabwino. Muyenera kulandira intaneti kuti mulumikizane pomwepo ndikofunikira kwambiri. Tikungoyesa kupangitsa kuti anthu azikhala ndi mlandu.

    Wolemba wabwino, Doug. Ndikupepesa chifukwa cha zolakwika zilizonse zomwe zalembedwa pa iPhone yanga.

    • 3

      Mtsutso wabwino umafunikira pamaso pa PR, Kyle. Ndipo ndimalola Brody kuti akhale nayo ndi positi yomaliza kotero ndimafuna kudziwombolera pang'ono.

      Ndi chithunzi chabwino! Ndinapeza ena ozizira, nawonso…. makamaka amene muli nanu atakulungidwa pamiyendo ya atsikana… Ndidatsala pang'ono kugwiritsa ntchito! Zithunzi za Google ndizodabwitsa!

  3. 4
  4. 5
  5. 6

    Umu ndi momwe Public Relations Society of America (PRSA) imafotokozera PR:

    Maubale pagulu ndi gulu la kasamalidwe, kasamalidwe, ndi ntchito zaukadaulo zomwe zimalimbikitsa bungwe kuti lizitha kumvetsera mwatcheru, kuyamikira, ndikuyankha anthu omwe maubwenzi awo ndi bungwe ndi ofunikira ngati angakwaniritse ntchito zawo.

    Kutanthauzira uku ndikoseketsa. Izi zikutanthawuza kuti PR idapangidwa kuti "ipititse patsogolo kulumikizana kwanzeru" ndi aliyense wofunikira kubungwe. Koma simungakwaniritse cholinga ichi mochuluka. Wogwira ntchito aliyense, kasitomala aliyense, munthu aliyense ali ndi mphamvu zokambirana za kampani yanu nthawi iliyonse yomwe angafune. Makampani a PR adalimbikitsa kwambiri malingaliro awanthu polemba mwanzeru utolankhani kwa atolankhani. Kukwera kwa mawu amunthu m'mafilimu ndi chinthu chosasunthika. Kampani silingayembekezere kulemba akatswiri okwanira a PR kuti alankhulane ndi mamiliyoni a anthu payekha.

    Izi sizitanthauza kuti PR ilibe phindu. Mwachidule, PR ija ngati "ntchito yanzeru" imangokhala ndi phindu m'dziko lomwe media media imalamulira malingaliro a anthu. Tikukhalabe mdziko limenelo, koma likufa msanga. Ma TV, mawayilesi komanso manyuzipepala akugwera ponseponse.

    Chofunika kwambiri ndikuti PR imadziwa kuti ikulephera. Malinga ndi Edelman 2009 Trust Barometer (http://www.edelman.com/trust/), "Target =" _ blank "> www.edelman.com/trust/), 77% aku America amakhulupirira makampani Zochepa kuposa chaka chapitacho. Amanenanso kuti ndi 26% okha mwa ife omwe timakhulupirira zomwe atolankhani amakampani akuchita. Ndipo mwa njira-Edelman ndiye kampani yayikulu kwambiri ya PR padziko lapansi!

    Ngati anthu a PR angangopeza 1/4 ya ife kuti tiwakhulupirire, ayenera kukhala oipitsitsa pantchito zawo. Ingoganizirani ngati 1/4 ya anzanu ndi abale anu adakukhulupirirani. Mwinanso njira yoyenera kuti makampani azikhulupirira ndi kulumikizana ndi anthu si kudzera pamabuku osonkhanitsidwa mosamala a anthu a PR, koma polimbikitsa ogwira ntchito kuti azilankhula ndi anthu zomwe zikuchitika. Izi zitha kupanga ubale wothandiza, m'malo mongolimbirana.

  6. 7

    Ndikuganiza kuti ubale wapagulu ukugwira ntchito yayikulu ndipo ndiyofunika kwambiri. ndemanga zambiri zili pano pazokambirana. Ndikuvomerezana nawo kuti pakhale mkangano pamutuwu. atha kukhala kuti titha kuyamba kutsutsana pano patsamba lino komanso kudzera ndemanga. kuti pakhale zokambirana mwachidule pakati pa tonsefe ... chabwino ndi uthenga wabwino komanso chithunzi .. zabwino zonse

  7. 8

    Chifukwa cha kuchuluka kwa mauthenga otsatsa (omwe 90% ndi zinyalala) zomwe ogula ndi mabizinesi akuphulitsidwa nazo, ndibwino kuyembekezera okayikira ngati media media imagwiradi ntchito pabizinesi yawo. Pokhapokha ngati malonda anu atengera kuchuluka kwa anthu pazanema, pamafunika kuyesetsa kwambiri kuti mulowetse chilichonse, makamaka ngati ndinu kamnyamata kakang'ono kodziwika.

  8. 9

    Ndachedwa kupita kuphwandoko, koma positi yabwino Doug (komanso wodzichepetsa pomwepo) ndizotsitsimutsa kuti ndiwone kuchokera kwa m'modzi mwa akatswiri). Ndikuvomereza, mkangano uyenera kupatula; pali mwayi wina kunja uko. Ndikupepesa kutsogolo chifukwa chodzikonda, koma ife (RSW / US) tangomaliza kumene kafukufuku, ma Agency 'ndi Makasitomala pazikhalidwe za Social / Digital, zomwe zimakwaniritsa zolemba zanu bwino. Makamaka, chimodzi mwazopeza:

    Pazinthu ziwiri zoyambira kutsatsa zomwe zafunsidwa, zikuwoneka kuti Makampani a PR ali ndi mwendo molingana ndi kuthekera kwawo / luso loyang'anira muyeso wazanema. 60% ya Makampani a PR akuti amayesa malo ochezera a pa TV poyerekeza ndi 49% yokha ya ma Ad Agent ndi 45% yaogulitsa.

    Dziwani kuti chidziwitsochi sichikugwirizana, koma mutha kutsitsa kafukufukuyu apa: http://www.rswus.com/main/indexsurvey.php Ndikuyembekezera kutsatira blog yanu.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.