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Malinga ndi Sons ya Responsys 'SVP ya Ma Emerging Channels a Michael Della Penna, pofika 2020 padzakhala Zipangizo 75 biliyoni olumikizidwa ku Internet Zinthu. Awa si anthu… nyumba zathu, magalimoto athu, nsanja zathu, komanso zida zathu zamankhwala zonse zikupanga mapulogalamu ndi mafoni ndi zidziwitso zosokoneza.

Responsys posachedwapa yatumiza kafukufuku wotsatsa mafoni wa ogula a 1,200 US ndipo apeza kuti 68 peresenti ya ogula omwe atsitsa mapulogalamu, athandizira zidziwitso za kukankha. Mwa ogula achichepere (azaka 18-34), pafupifupi 80%. Monga mukuwonera mu infographic pansipa, Kankhani ndi njira yomwe otsatsa sayenera kunyalanyaza.

M'malo mwake, mofanana ndi imelo, zidzakhala momwe otsatsa mwanzeru amalimbikitsira kutsatsa kutsatsa. Ngati zidziwitso zakukankha sizikhala zofunikira kwa wosuta, amazimitsa. Ndikumva kuti zikhala zofala kwambiri. Ndakhala pansi kwa ola limodzi ndikulepheretsa kugwiritsa ntchito kwambiri komwe kumatumiza zidziwitso kwa ine… sizinali zofunikira kwenikweni kuti zisokonezedwe.

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