Marketing okhutiraFufuzani Malonda

Mafunso 20 a Njira Yanu Yotsatsa Zotsatsa: Ubwino vs. Kuchuluka

Ndi zolemba zingati za blog zomwe tiyenera kulemba sabata iliyonse? Kapena… Kodi mwezi uliwonse muzipereka nkhani zingati?

Awa akhoza kukhala mafunso oyipitsitsa omwe ndimakhala nawo nthawi zonse ndi ziyembekezo zatsopano ndi makasitomala.

Pamene kuli koyesa kukhulupirira zimenezo Zambiri Zomwe zilimo zikufanana ndi kuchuluka kwa magalimoto pamsewu komanso kutanganidwa, izi sizowona kwenikweni. Chinsinsi chagona pakumvetsetsa zosowa zosiyanasiyana zamakampani atsopano ndi okhazikika ndikupanga njira zomwe zimagwirizana ndi zosowazi.

Zatsopano Zatsopano: Pangani Laibulale Yoyambira Yoyambira

Oyambitsa ndi mabizinesi atsopano nthawi zambiri amakumana ndi vuto lokhazikitsa kupezeka kwawo pa intaneti. Kwa iwo, kupanga maziko laibulale yokhutira mwachangu ndikofunikira. Laibulale iyi iyenera kukhala ndi mitu yambiri yokhudzana ndi malonda ndi ntchito zawo. Cholinga chake ndi kuchuluka, koma osati kuwononga khalidwe. Zomwe zili zoyamba zimakhazikitsa kamvekedwe ka mtunduwo ndipo ziyenera kukhala zodziwitsa, zokopa chidwi, komanso zoyimira zomwe kampaniyo imakonda komanso ukatswiri wake.

  • Mitundu Yazinthu: Momwe mungasinthire zinthu, nkhani zoyambira, chidziwitso choyambirira chamakampani, ndi nkhani zamakampani.
  • Cholinga: Kuti mudziwitse mtundu, phunzitsani omwe angakhale makasitomala, ndikumanga SEO mawonekedwe.

Ganizirani za omvera omwe mukufuna komanso zochita zawo zatsiku ndi tsiku zomwe zimayendetsa kukula kwawo kapena bizinesi. Iyi ndi mitu yomwe mtundu wanu uyenera kukhala nayo ukatswiri ndikulemba - kupitilira zomwe mumagulitsa ndi ntchito zanu kuti azindikire kuti akumvetsetsani.

Mitundu Yokhazikitsidwa: Kuika patsogolo Ubwino ndi Kufunika kwake

Makampani omwe akhazikitsidwa akuyenera kusintha malingaliro awo pakukweza laibulale yomwe ilipo kale ndikupanga zatsopano zomwe zimagwirizana kwambiri ndi omwe akufuna. Apa, kugogomezera ndi nkhani zatsatanetsatane, zofufuzidwa bwino zomwe zimapereka phindu.

  • Mitundu Yazinthu: Maphunziro apamwamba, kusanthula mozama kwamakampani, maupangiri atsatanetsatane azinthu, zowunikira zochitika, ndi utsogoleri wamaganizidwe.
  • Cholinga: Kulimbitsa ulamuliro wamtundu, kulimbikitsa kukhulupirika kwa makasitomala, ndikukambirana mwakuya ndi omvera.

Ndasindikizanso masauzande ankhani Martech Zone, kuphatikizapo iyi. Zalembedwa kuchokera pansi ndi njira zomwe ndatumizira makasitomala osawerengeka pazaka khumi zapitazi. Ndi mutu wovuta, koma ma algorithms asintha, ukadaulo wasintha, ndipo machitidwe a ogwiritsa ntchito asintha.

Kukhala ndi nkhani yakale yomwe ndi yachikale ndi upangiri woyipa sikungathandize aliyense. Poyisindikizanso pa ulalo womwewo, nditha kufotokozanso maulamuliro akale osakira omwe nkhaniyo inali nayo ndikuwona ngati ndingathe kulimbikitsa zatsopano. Zingakhale bwino ngati mukuchita izi ndi tsamba lanu. Ingoyang'anani ma analytics anu ndikuwona masamba anu onse opanda alendo. Zili ngati nangula amene akulepheretsa zomwe mwalemba kuti zikwaniritse malonjezo ake.

Quality ndi posachedwapa lipenga pafupipafupi ndi kuchuluka.

Douglas Karr

Ubwino Wochulukirachulukira: Malingaliro Olakwika Okhudza Mafupipafupi ndi Masanjidwe

Mosiyana ndi zomwe anthu ambiri amakhulupirira, zomwe zili pafupipafupi si chinthu chofunikira kwambiri pakusanja kwa injini zosaka. Anthu nthawi zambiri amawona mabungwe akuluakulu akupanga phiri lazinthu ndikuganiza kuti ndi choncho. Ndi chinyengo. Madomeni omwe ali ndi mphamvu zamakina osakira nditero sinthani mosavuta ndi zatsopano. Ndi chinsinsi chakuda cha SEO ... chomwe ndimasilira AJ Kohn polemba m'nkhani yake, Ndi Goog Enough.

Chifukwa chake kupanga zomwe zili pafupipafupi zitha kukhala kudina kwambiri pazotsatsa zamasamba opusawo, koma sizipanga zambiri. malonda zanu. Chofunikira kwambiri ndikupanga zolemba zopangidwa mwaluso zomwe zimakhudza mitu ndi mafunso omwe omvera anu akufufuza pa intaneti. Makina osakira amakonda zofunikira, zodziwitsa zomwe zimapatsa ogwiritsa ntchito bwino.

Mitundu Yambiri Yosiyanasiyana Ndi Udindo Wake

Palibe kusowa kwa mitundu yazinthu zomwe zingathandize pagawo lililonse lazogula. Nawu mndandanda wamitundu yosiyanasiyana yomwe imathandizira zomwe omvera amakonda komanso nsanja zosiyanasiyana, zolimbikitsa kuzindikira, kutenga nawo mbali, kugulitsa, ndi kusunga:

  • Nkhani Zam'mbuyo: Kupereka chithunzithunzi cha ntchito za kampani, chikhalidwe, kapena njira yopangira zinthu. Izi nthawi zambiri zimagawidwa ngati mavidiyo afupiafupi kapena zolemba zazithunzi pazama TV.
  • Zolemba Pazaka: Onetsani zitsanzo zenizeni za chinthu kapena ntchito yanu ikugwira ntchito, ndikupangitsa kuti anthu akhulupirire.
  • Nkhani Zamakampani: Gawani zochitika zazikulu, kukhazikitsidwa kwatsopano, kapena zina zomwe kampani yakwaniritsa.
  • E-mabuku ndi Maupangiri: Zambiri pamitu inayake, yomwe nthawi zambiri imagwiritsidwa ntchito ngati maginito otsogolera. Izi nthawi zambiri zimatsitsidwa ndipo zimapangidwira kuti ziziwerenga mosavuta.
  • Makalata Olemba Imelo: Zosintha pafupipafupi pazamakampani, zosintha zamakampani, kapena zosinthidwa. Makalata amakalata amasunga omvera kuti azichita nawo malonda pafupipafupi… chiyembekezo cha olembetsa.
  • Zilengezo za Zochitika: Dziwitsani omvera anu za zomwe zikubwera, ma webinars, kapena misonkhano.
  • Mafunso ndi Magawo a Q&A: Kupereka mayankho ku mafunso wamba kasitomala. Izi zitha kuchitika kudzera muzolemba zamabulogu, maupangiri otsitsidwa, kapena ma webinars olumikizana.
  • Infographics: Kuwonetsera kowonekera kwa deta kapena zambiri, zothandiza kufewetsa mitu yovuta. Izi zitha kugawidwa pamapulatifomu osiyanasiyana kuphatikiza mawebusayiti ndi media media.
  • Nkhani Zamakampani: Ikani mtundu wanu ngati gwero lodziwika bwino komanso laposachedwa pamakampani anu.
  • Zokambirana: Mafunso, zisankho, kapena infographics yolumikizana yomwe imakopa omvera mwachangu. Izi zitha kuchitidwa pamasamba kapena kugawidwa kudzera pamasamba ochezera.
  • Ma Podcasts: Zomvera zomwe zimayang'ana kwambiri zamakampani, zoyankhulana, kapena zokambirana. Makanema amaperekedwa kwa anthu omwe amakonda kugwiritsa ntchito popita.
  • Zopangira Zopangira: Zofunikira pophunzitsa ogwiritsa ntchito momwe angapindulire ndi zinthu zanu.
  • Zopangidwa ndi Ogwiritsa (UGC): Kupititsa patsogolo zinthu zopangidwa ndi makasitomala, monga ndemanga, maumboni, kapena zolemba zapa TV. Izi zitha kuwonetsedwa muzolemba zamabulogu, pazama TV, kapena maumboni apakanema.
  • Ma Webinars ndi Maphunziro a Paintaneti: Kupereka chidziwitso chakuya kapena magawo ophunzitsira, omwe amagwiritsidwa ntchito nthawi zambiri muzochitika za B2B. Izi zitha kuonetsedwa pompopompo kapena kuperekedwa ngati zomwe mungatsitse kuti mudzaziwonenso mtsogolo.
  • Zolemba Zoyera ndi Malipoti Ofufuza: Malipoti atsatanetsatane azomwe zikuchitika m'makampani, kafukufuku woyambirira, kapena kusanthula mozama. Izi nthawi zambiri zimaperekedwa ngati ma PDF otsitsa.

Iliyonse mwa mitundu iyi imakhala ndi cholinga chapadera ndipo imathandizira magawo osiyanasiyana a omvera. Mwa kusiyanitsa laibulale yazinthu ndi mitundu yosiyanasiyana iyi ndi njira, zonse ziwiri B2C ndi B2B Mabungwe amatha kufikira ndikugwirizanitsa anthu omwe akufuna, kutengera zomwe amakonda komanso zomwe amakonda.

Nawa mafunso abwino okhudza zomwe muli nazo zomwe zingatsogolere kampani kupanga njira yokwanira komanso yothandiza yokhutira:

  • Kodi talemba kale za izo? Kodi nkhaniyi ndi yaposachedwa? Kodi nkhaniyi ndi yokwanira kuposa omwe akupikisana nawo?
  • Ndi mafunso otani omwe omvera athu akufufuza pa intaneti?
  • Kodi tili ndi zolemba zomwe zimayenderana ndi gawo lililonse lanthawi yogula? Kudzera: B2B Buyers 'Journey Stages
  • Kodi tili ndi zomwe zili m'manenedwe omwe omvera athu akufuna kuzigwiritsa ntchito?
  • Kodi timakonda kukonza zomwe zili mkati mwathu kuti zikhale zogwirizana?
  • Kodi timawunika kangati zomwe tili nazo kuti zitsimikizire kuti zikugwirizana ndi zomwe zikuchitika mumakampani komanso zomwe makasitomala amakonda?
  • Kodi zomwe zili zathu zimakwaniritsa mitu mozama, kapena pali madera omwe tingapereke zambiri?
  • Kodi pali mitu yovuta yomwe tingapereke malangizo omveka bwino kapena zolemba zoyera?
  • Kodi owerenga akugwirizana bwanji ndi zomwe talemba? Kodi zomwe zakhudzidwa (zokonda, zogawana, ndemanga) zimatiuza chiyani?
  • Kodi tikuyang'ana mwachangu ndikuphatikiza ndemanga za ogwiritsa ntchito kuti tiwongolere zomwe tili nazo?
  • Kodi tikukonza zomwe zili m'makina osakira kuti ziwonekere bwino?
  • Kodi timafananiza bwanji ndi omwe timapikisana nawo potengera masanjidwe a mawu osakira ndi tsamba la zotsatira zakusaka (SERP)?
  • Kodi tikupereka zidziwitso zapadera kapena phindu lomwe opikisana nawo sali?
  • Kodi zomwe tili nazo zili ndi mawu apadera kapena malingaliro omwe amatisiyanitsa pamsika?
  • Kodi ma analytics athu (mawonekedwe a masamba, mitengo yotsika, nthawi yomwe ili patsamba) akuwonetsa chiyani za mtundu ndi kufunikira kwa zomwe tili?
  • Kodi tingagwiritse ntchito bwanji deta kuti tidziwitse njira yathu yopangira zinthu?
  • Kodi tikuphatikiza zinthu zosiyanasiyana zama media (mavidiyo, infographics, ma podcasts) kuti tilemeretse zomwe tili nazo?
  • Kodi tingatani kuti nkhani zathu zizikhala zogwirizana komanso zokopa kwa omvera athu?
  • Kodi tikugawa bwino zomwe tili nazo pamapulatifomu onse ofunikira?
  • Kodi pali mayendedwe osagwiritsidwa ntchito kapena omvera omwe titha kuwafikira ndi zomwe tili nazo?

Mitundu yonse yatsopano komanso yokhazikitsidwa iyenera kumvetsetsa kuti ngakhale kuchuluka kuli ndi malo ake, makamaka kumayambiriro koyambirira, khalidwe ndilomwe limalimbikitsa ndi kukweza chizindikiro pamapeto pake. Laibulale yosungidwa bwino imakhala ngati chinthu chamtengo wapatali, chokopa ndi kukopa makasitomala pamene ikukhazikitsa chizindikiro ngati mtsogoleri m'munda wake.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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