Mavoti, Kuwunika ndi Cholinga cha Wogula

anthu

Jeff QuippSabata yatha, ndinali ndi mwayi wokumana ndikulankhula nawo Jeff Quipp a Search Engine People, kampani ya SEO ndi Internet Marketing. Jeff adayang'anira gulu pazowerengera, kuwunika komanso zoulutsira mawu zomwe ndinali pa Sakani Kutsatsa Expo ndi Msonkhano wa eMetrics ku Toronto ndi Gil Reich, VP ya Product Management pa Mayankho.com.

Jeff adabweretsa chinsinsi chimodzi - cholinga cha mlendoyo, china chake chomwe timayesetsa kumvetsetsa nthawi zonse tikamagwira ntchito ndi makasitomala kuti akwaniritse masamba awo posaka ndi kutembenuka. Jeff analekanitsa zigawo ziwirizo akuganiziridwa ndi kukhudzidwa ogula ndikukambirana zakukhudzidwa ndi kuwerengera ndi kuwunika. Ndemanga zoyipa zidakhudza kwambiri kugula. Jeff adatchulapo kafukufuku wolemba Lightspeed Research ku 2011:

  • Ogwiritsa ntchito 62% amawerenga ndemanga zawo pa intaneti pamaso kugula.
  • 62% yaogula omwe adafunsidwa odalirika ena malingaliro a ogula.
  • 58% ya ogula adasanthula malingaliro odalirika kuchokera kwa anthu omwe Ankadziwa.
  • 21% ya omwe adafunsidwa adati 2 ndemanga zoyipa anasintha malingaliro awo.
  • 37% ya omwe adafunsidwa adati 3 ndemanga zoyipa anasintha malingaliro awo.
  • Ndi 7% yokha ya ogula omwe adatembenukira kumawebusayiti awo kuti awunikenso, enawo adatembenukira kumawebusayiti oyerekeza ndi injini kusaka.

Mutha kuganiza zamalingaliro ndi kuwunika ngati tsamba lililonse lokhala ndi nyenyezi zina komanso mayankho osadziwika ochokera kwa ogwiritsa ntchito ... koma Jeff adalimbikitsa omvera kuti aganizirepo izi:

  • Youtube maulalo, zokonda ndi ndemanga zimakhudza masanjidwe amakanema.
  • Zotsatira zamabizinesi akomweko muma injini osakira (Bing, Google) ndi ndemanga zogwirizana. Chiwerengero cha kuwunika, kubwereza komanso kuchuluka kwa kuwunikirako kumatha kukhudza mitengo ikadutsa. Ma injini osakira nawonso amakoka mavoti ndi kuwunika kuchokera kumalo ena owunikira ena monga Yelp.
  • Kusaka kwanu kwa Google kumakupatsani mwayi kuti muchotse tsamba pazotsatira zakusaka. Kodi izi zingakhudze kuchuluka kwa tsamba lawebusayiti ngati anthu ambiri ali otsika? Mwina.

imayika organic

Mavoti ndi ndemanga sizowononga zonse ndi zovuta kwa makampani omwe akukumana ndi mayankho olakwika pa intaneti. 33% ya omwe adalandira yankho kuchokera ku kampani chifukwa cha kuwunikiridwa adalemba ndemanga yabwino. 34% achotseratu kuwunika kwawo konse!

Nkhani ya Jeff inali yolankhula - kugwiritsa ntchito mafoni komanso njira za Google zophatikizira zokambirana pa TV pazotsatira zakusaka. Phunziro mu ziwerengerozi, zachidziwikire, ndikuwonetsetsa kuti mukugwira ntchito yolimbikitsa makampani anu pa intaneti. Funsani makasitomala anu kuti apereke ndemanga ndikuwonetsa momwe angalembere. Yankhani ndikuwononga zovuta zomwe zadzetsa ndemanga zoyipa kuti muthe kusintha izi.

Kuperewera kwa ndemanga ndi kuwunika koyipa kumatha kuyambitsa wofuna kugula mozungulira. Yang'anani kupitirira tsamba lanu ndikuwunika mbiri yanu pamanambala ndi masamba owunikiranso. Zidzakhudza machitidwe ogula.

Mfundo imodzi

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    Posachedwapa ndalandira imelo kuchokera kubizinesi yokonza magalimoto yomwe ndimagwiritsa ntchito. Bizinesi yaying'ono, yamodzi yomwe yangoyamba kumene kugwiritsa ntchito kutsatsa pa intaneti. Amapereka coupon ya $ 10 yakukonzekera mtsogolo ngati ndingatumize ndemanga zantchito yanga yaposachedwa ndi iwo. Choperekacho chinali cha panthawi yake, chosafika patangotha ​​sabata limodzi kuchokera paulendo wokacheza. Imeneyi inali nthawi yongopereka kamodzi, ndipo ndinaganiza njira yabwino yobweretsera tsamba lawo.

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