Fikirani: Chifukwa Chiyani Otsatsa Amapitiliza Kuthamangitsa Omvera Omwe Kulibe?
Otsatsa akhala akukokera ku chitonthozo chachikulu fikira manambala. Pamwamba, fikirani malonjezo kukula, chikoka, ndi mwayi. Koma kunja kwa osowa chikhalidwe mphindi ngati Super Bowl, kumene omvera amatsamira kwambiri kutsatsa m'malo mongomva kuti akusokonezedwa ndi zomwe amatsatsa, nthawi zambiri amapeza zomwe otsatsa amalingalira. Nambala yofikira ikakula, m'pamenenso imakhala yowonjezereka, yosatsimikiziridwa, yosatsimikizirika, ndi kuchotsedwa ku chisamaliro chenicheni chaumunthu. Ndipo komabe amalonda akupitirizabe kuthamangitsa izo, ngakhale zitawasokeretsa.
Malo ochezera a pa Intaneti ayambitsa kutengeka uku. X, pambuyo, Facebook, Instagram, TikTok, YouTube, LinkedIn, ndipo ena tsopano akugwira ntchito mochepera ngati madera a digito komanso monga makina oyendetsedwa ndi mtengo. Fikirani ndi ndalama zomwe nsanjazi zimagwiritsa ntchito kukopa osunga ndalama, kukweza malipoti a kotala, ndikuthandizira mitengo yamitengo yokwera kwambiri. Kukula komwe kumanenedwa, kampaniyo imawoneka yamphamvu kwambiri. Izi zimapangitsa kuti pakhale chida chandalama kwambiri kuposa ma metric otsatsa. Imakhala nambala yomwe palibe amene angayang'anire, palibe amene angatsimikizire, ndipo palibe amene ali ndi mlandu-komabe ogulitsa amapanga njira ndi bajeti kuzungulira izo.
Chimodzi mwavuto ndi chomwe kufikira kumayimira: a omvera ongolankhula, osati yotsimikiziridwa. Uthenga wa mtundu ukhoza kukhala Aperekedwa muzakudya, koma zowonera zitha kukhala gawo lachiwerengero chofikira. Ikhoza kudutsa ndi akaunti yogona. Ikhoza kutera pa mbiri yomwe sinagwire ntchito. Itha kuperekedwa kwa munthu yemwe sanalowemo kwa miyezi ingapo.
Koma n’zomvetsa chisoni kuti anthu amene anamwalira nthawi zambiri amakafika ku akaunti yawo. Koma chifukwa kufikira kumatanthauzidwa ndi yobereka—osati chisamaliro cha anthu —mapulatifomu amapitiriza kuwaŵerenga. Izi zimapangitsa kufikira nambala yomwe sikuwonetsa dziko lenileni, komabe imawoneka yovomerezeka chifukwa ndi yayikulu.
Mphamvu zitatu zimalimbitsa ma metric okwera awa: kuwerengera, kutsatsa, ndi osunga ndalama. Kuwerengera kumapereka mphotho kwa makampani omwe akuwonetsa kukula, kotero nsanja zimadalira kufikira kuti ziwonetse mayendedwe ngakhale chinkhoswe chenicheni chikuchepa. Zotsatsa zotsatsa zimatengera omvera ambiri, kotero nsanja zimasunga ziwerengero zotupa kuti zitsimikizire mitengo yapamwamba. Otsatsa amafuna kuchuluka, kotero oyang'anira amalimbikitsidwa kuti azitha kufikira kwambiri momwe angathere, ngakhale omvera omwe ali pansi sanakhalepo zaka zambiri. Mphamvu izi zimapanga njira yobwereza pomwe kufikira kumakula mosasamala kanthu kuti omvera alipodi mwanjira ina iliyonse.
Njira iyi si yachilendo. Mawayilesi achikhalidwe adakhala zaka makumi ambiri akuwonjezera kufalikira kwawo kale malo ochezera a pa Intaneti asanabwere. M’nthaŵi ya nyuzipepala, kufalitsidwa kwa kufalitsidwa kunaphatikizapo kuŵerengeredwa kwa woŵerenga aliyense pabanja—ngakhale munthu mmodzi yekha anatsegulapo pepalalo. Ngati nyumba yonse idakhuthula bokosi la nyuzipepala, kope lililonse limawerengedwa ngati a owerenga. Ngati wina amangofuna makuponi, amaganiziridwa kuti afikira kwathunthu. Ngati wina adagwira pepala la gawo la masewera okha, adawerengedwa chimodzimodzi ngati wowerenga pachikuto. Makampaniwa adakhala ngati nthano yabwino chifukwa otsatsa amafuna kuchuluka ndipo ofalitsa amafuna ndalama.
Mapulatifomu a anthu adatenga malingaliro akale aja ndikuwonjezera. M'malo mongoyerekeza owerenga angapo pakope, amangosunga akaunti iliyonse kwamuyaya. Kufikira kumadziunjikira zokha chifukwa omvera samayeretsedwa konse. Ogwiritsa ntchito, mbiri yosiyidwa, ma bots, kusaina koyiwalika, ndi anthu omwe anamwalira onse amakhala gawo lazopezeka. Kufikira kukakhala chizindikiro chachikulu cha thanzi labizinesi, kuwona mtima kumakhala kowopsa. Palibe nsanja yomwe ikufuna kugwedezeka kwake povomereza kuchuluka kwake komwe kuli kochita kupanga.
Otsatsa amalipira mtengo. Mabajeti amagwiritsidwa ntchito pamakampeni omwe akuwoneka fikira mabiliyoni koma osapanga chinkhoswe choyezera. Ziwonetsero zimakwera, komabe mayankho amatsalira. Lonjezo lofikira limapanga malingaliro onyenga a chipambano, kukankhira ogulitsa ku njira zozikidwa pa chinyengo osati kukhudzidwa. Kufikira kumakhala chinthu chachabechabe-chiwerengero chowoneka bwino koma chosatsimikiziridwa, kutsimikiziridwa, kapena kulumikizidwa mwachindunji kumayendedwe abwino.
Kufikira kwa 1 kumawonetsa chidwi chenicheni. Anthu amawonera malonda mwadala. Amakambirana, kubwerezanso, ndi kuwavotera. Kumeneko sikungofikira chabe—ndikufikira kwachangu. Ndipo kufika mwachangu ndi kosowa. Malo ambiri ochezera, mosiyana, amapereka zotsatsa m'zakudya zomwe zimakhala ndi anthu ambiri pomwe chidwi chimakhala chochepa komanso kuchitapo kanthu kumachepetsedwa. Kumeneko, kufikira ndikungowerengera kangati positi idayenera kuwonekera, osati kuchuluka kwa anthu angati adayiwona.
Makampani angapindule povomereza kuti, monga tafotokozera pano, kufikira sikuwonetsa zenizeni. Ndi nambala yotheka yomwe imagwiritsidwa ntchito pofotokozera nkhani zachuma m'malo momveka bwino zamalonda. Mpaka otsatsa afuna kuwonekeratu, kufunsa ma metric ochulukira, ndikuyika patsogolo kutsimikizika kotsimikizika kuposa momwe angafikire, nsanja zipitiliza kuwonetsa omvera awo ngati akulu kuposa moyo. Adzapitilizabe kuwerengera mizukwa, maakaunti osagona, ndi zinthu zakale kuti afikire kuchuluka kwawo chifukwa msika umapereka mphotho zachinyengo.
Kufikira, mu mawonekedwe ake apano, ndi mirage. Otsatsa safuna kufikira kwakukulu - amafunikira kufikira kotsimikizika. Amafuna omvera omwe alipo, omvetsera, ndi omvera. Amafunikira ma metric omwe amawonetsa zenizeni osati kupotoza. Ndipo akuyenera kusiya kupanga njira zozungulira manambala omwe sangatsimikizidwe komanso kulibe.
Chofunika Kwambiri: Kutembenuka
Pambuyo pa kuchuluka kwa ziwerengero, omvera ongoyerekeza, mbiri yakale, ndi nkhani zakukula koyendetsedwa ndi osunga ndalama, kutsatsa kumatsikira ku chowonadi chimodzi chosatsutsika: kutembenuka ndizofunika. Reach samalipira ngongole. Chibwenzi sichiyatsa magetsi. Zowonetsa sizikulitsa bizinesi pokhapokha ngati zikuwonetsa ndalama. Kutembenuka ndi nthawi yomwe malonda amasiya kukhala ongopeka ndikukhala zenizeni-pamene munthu achitapo kanthu kuti apititse bizinesi patsogolo. Zina zonse ndi phokoso pokhapokha ngati zingagwirizane ndi zotsatira zake.
Izi sizikutanthauza kuti ma metric achiwiri ndi osafunikira. Chibwenzi, zowonera, ngakhale kufikira zimakhala zamtengo wapatali zikalumikizidwa kumayendedwe otembenuka. Anthu ochezeka kwambiri omwe amapita patsogolo pogula ndi ofunika kwambiri kuposa munthu wamkulu, wopanda chidwi. Zomwe zimayenderana ndi kukwezedwa kwamtundu, kusaka kwambiri, kapena kukonzekera bwino kugulitsa kumakhala ndi phindu. Chizindikiro cha chinkhoswe. Mawonekedwe amatha kudziwana. Koma palibe ma metrics awa omwe amadziyimira okha. Cholinga chawo chenicheni ndicho kuthandizira, kufulumizitsa, kapena kulosera za kutembenuka.
Ichi ndichifukwa chake otsatsa amayenera kukonzanso zomwe akuyang'ana. Manambala okwera kwambiri amatha kuwoneka odabwitsa pazithunzi, koma amakhala opanda tanthauzo ngati sabweretsa zotsatira zoyezeka. N'chimodzimodzinso ndi malingaliro, zokonda, zogawana, ndi ndemanga. Zizindikirozi zingakhale zothandiza, koma pokhapo pamene akuwonetsa makhalidwe enieni omwe ali ofunika-kugula, kutsogolera, kusankhidwa, kulembetsa, kukonzanso, kukweza, kapena kutembenuka kulikonse komwe kumayendetsa ndalama. Mapulatifomu sangamveke bwino chifukwa manambala okwera amawakomera. Otsatsa ayenera kuzifuna. Ayenera kupanga mitundu yofananira, kusanthula maulendo enieni amakasitomala, ndi kugwirizanitsa njira iliyonse kuti ibwerere kumayendedwe ake pakutembenuka.
Pamapeto pake, ntchito yotsatsa sikuyenera fikira anthu ambiri; ndi ku kukopa anthu oyenera. Osati kutulutsa zowoneka bwino, koma kupanga chidwi kwambiri. Ndipo osati kuthamangitsa omvera ambiri, koma kusuntha omvera omwe alipodi. Otsatsa akasiya kuona ngati apindula ndikuyamba kuona kutembenuka ngati njira yokhayo yopambana, awona kusiyana pakati pa manambala omwe amawoneka bwino ndi manambala ofunika.
