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Kusunga Nyumba Kwama digito: Momwe Mungagulitsire Katundu Wanu Wotumiza-COVID Kuti Abwerere Moyenera

Monga mukuyembekezera, mwayi pamsika wa COVID wasintha. Ndipo pakadali pano zikuwoneka kuti zasunthidwa mokomera eni nyumba ndi ogulitsa nyumba. Popeza kufunika kokhala malo okhala kwakanthawi kochepa komanso malo okhala mokhazikika akupitilirabe kukwera, aliyense amene ali ndi adilesi - kaya ndi tchuthi chathunthu kapena chipinda chogona chokha - ali ndi mwayi wogwiritsa bwino ntchitoyi. Zikafika pakufunidwa kwakanthawi kochepa, sipangakhale mapeto.

Komanso, palibe kotunga powonekera. Mtsogoleri wamkulu wa Airbnb, a Brian Chesky, alengeza izi pafupifupi 1 miliyoni makamu zikanafunika kukwaniritsa zofunikira pamsika. Izi ndizowona makamaka pazogulitsa nyumba zambiri, gawo 65% la katundu wa Airbnb ndi wake. Nyumba zambirimbiri zokhala ndi zitseko 40 kapena zocheperako zawona zabwino koposa mpaka pano. 

Kuika pachiwopsezo chochepa komanso mphotho yayikulu ikudikirira aliyense wogulitsa nyumba, kaya ndi kunyumba, kugwira ntchito kapena kuchuluka kwathunthu. Koma mulimonsemo, deta, kutsatsa, ndi zochita zokha ndi mnzake wapamtima wa eni. Njira zakale zotsatsa zitha kuphonya kusintha komwe kukufunika, ndipo kulephera kusintha njira yogwirira ntchito - makamaka ndi kubwereka kwakanthawi kochepa - kumatha kupanga kugulitsa nyumba ndi nyumba kumwera. Pokonzekera bwino, kukonzekera, ndi ndalama zochepa zomwe zingatheke, eni nyumba akhoza kukhala ndi chidaliro kuti abweza renti yawo moyenera pambuyo pa COVID.

Best Phazi Patsogolo

COVID-19 inali vuto lapadziko lonse lapansi; Zotsatira zake ndikusintha kwamalingaliro kuli konsekonse. Izi zikutanthauza kuti alendo ambiri omwe atumizidwa ndi COVID akuyang'ana zinthu zomwezo, ndipo gawo loyambirira kwa wolandila aliyense liziwonetsetsa kuti zinthu zili bwino. Zotsatsa ziyenera kutsatsa ndondomeko yoyera yoyeretsera pakati pa alendo, ndi njira zoyeserera pochezera alendo. Omwe amasankha njira zotsukira za Airbnb zomwe zili ndi njira zisanu zoyeretsera amalandira chiwonetsero chapadera pamndandanda wawo, zomwe zikuwonetsa kufunitsitsa kwa omwe akubwereka kuti azikhala ndi mawonekedwe otere. Kusunga nyumba kumakhala chinthu chomwe chimachitika mobisika; Tsopano, alendo akufuna kuwona mayankho azaumoyo ndi chitetezo kuti akhulupirire chitetezo cha katundu.

Othandizira ayeneranso kukumbukira zogwirira ntchito kunyumba akamalengeza mindandanda yawo. Kwa miyezi ingapo, intaneti opanda zingwe yakhala imodzi mwazinthu zofunika kwambiri pakati pa apaulendo. Airbnb idatulutsa kafukufuku yemwe adawonetsa omwe akukhala nawo omwe amawonjezera malo ogwiritsira ntchito laputopu amalandila 14% kuposa anzawo. Zithunzi zapamwamba zantchito yayikulu-mwina khofi wowonjezerapo, chosindikizira, kuthekera kwapaintaneti kwambiri zitha kukopa chimodzi mwazinthu zofunikira kwambiri m'nthawi ya COVID: wobwerekera kulikonse. 

Mitundu Yofananira - Kuchulukana Kochulukira

Kusintha kumakhala kosasintha pamsika wa COVID pambuyo pake. M'malo moyesa nthawi pamsika ndikupilira kuyerekezera kuti mupeza mtengo woyenera, eni nyumba atha kupanga ndalama imodzi kuti athetse mutu wotsatsa. Kutsatsa kwachangu kumapangitsa mitengo yokhathamira kukhala yosavuta. Otsatsa ndalama ndi eni ake amatha kuyika ukadaulo womwe ungafufuze zakufunidwa pamsika ndikulemba malowo pamtengo woyenera ndikukhala kutalika. Itha kusintha njira iliyonse, ndikupempha alendo ambiri omwe ali ndi zosowa zosiyanasiyana mpaka kutalika kapena bajeti. Itha kulembanso malo omwewo m'malo angapo obwereketsa kwakanthawi kochepa, ndipo iliyonse imabweretsa omvera osiyanasiyana.

Ndipo ndimakina ogulitsira omwe alipo, ndikofunikira kuti eni ake ndi omwe amatenga nawo mbali asonkhanitse zomwe zalembedwa pamndandanda uliwonse. Tsamba la eni ake atha kukhala malo abwino kukhazikitsira manambala ofunikira, kuwerengera ndalama, kusungitsa mbiri, zolipiritsa, ndi kulipira pamalo amodzi. Otsatsa amatha kumvetsetsa kupambana kwa njira zosiyanasiyana zotsatsa, ndikuwunika mitengo ndi kutalika kwa mtundu womwe ukukopa malonda awo ambiri. Amatha kulipira pamalipiro awo, kuwongolera maakawunti awo, ndikuwatsata pomwe akupeza masitepe ofunikira: kukhalamo, ndalama za pamwezi, ndi zina zambiri.

Chidwi Perekani-Zochokera

Otsatsa ndalama ndi eni ake amataya nthawi komanso mphamvu zamaganizidwe akamayesa kutsatira minutia yaubwereka. Kusamalira kwa ntchito kwakanthawi kochepa kumawonjezekanso. Eni ake akuchita zolembera, kulowetsa alendo komanso kutsimikizira ID, zolipiritsa, ndikuyeretsa nthawi zonse. Mofulumira kuposa momwe mwini angafunire, zinthuzo zimakhala ntchito yanthawi zonse, zimawapitikitsa kutali ndi cholinga choyambira: kukhazikitsa ndalama zochepa.

Eni ake atha kupanga kasungidwe kake kamodzi papulatifomu yoyang'anira malo kuti iwathandize kuyendetsa bwino ntchito yawo ndikupatsa alendo mwayi wokwera, wopanda manja. Mapulogalamu ophatikizika amtundu wa smartphone amatha kuthandiza alendo kudzera pa cheke cha ID, ndikupereka makiyi osanja opanda manja kuti awathandize. Eni ake atha kuyanjananso ndiubungwe loyang'anira muntchito. Atha kupangitsa kuti nyumbayo iwunikidwe moyenera poyeretsa zosowa ndi kukonza, ndipo amatha kupititsa patsogolo ntchito zoperekazo kwa magulu osamalira nyumba ndi akatswiri osamalira. Katundu amatha kugwiritsidwa ntchito mosinthika potengera zosowa zapompopompo, kulola kuti eni ake azikhala kulikonse padziko lapansi ndalama zikachitika. 

Chuma chabwino kwambiri pamsika pambuyo pa mliri ndikusinthasintha. Kubwereka kwakanthawi kochepa ndiomwe akuyandikira kwambiri omwe angadzadze. Anthu akuwunika malo atsopano okhala ndi mitengo yotsika ya moyo, akuyenda kuti asinthe malo owoneka bwino, kapena kuyesa madera atsopano ndi ufulu wawo watsopano. Kubwereka kwakanthawi kochepa kumapangidwira kusuntha kwa mliriwu. Aliyense amene ali ndi renti yobwereka — chipinda chogona pamwamba pa garaja kapena nyumba yotsogola yotsogola - ali ndi mwayi wabwino. Ndi kutsatsa kwadongosolo, zopereka zogwirizana ndi alendo, ndi njira zakusamalira katundu, eni ake onse azikhala ndi mwayi wokhala nawo pantchito yolimbana ndi golide pambuyo pa mliri.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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