Chifukwa Chomwe Kutsatsa Kwathunthu Kwakhala Kofunika Kwambiri M'nyengo ya COVID

COVID-19 Coronavirus ndi Twitter Real-Time Data

Zatsimikiziridwa kuti Super Bowl yapachaka ku United States imafunikira kupitirira 11 maola kilowatt miliyoni mphamvu zothamanga masewerawa ayambe kumaliza. Chotupitsa thukuta Oreo anali akuyembekezera kwa zaka ziwiri kufikira nthawi yomwe mphamvu zonse za ma kilowatt-maola 11 miliyoni sizinayende bwino ndipo padzakhala mdima; munthawi yake kuti chizindikirocho chikwaniritse nkhonya zawo.

Mwamwayi ku kampani yama cookie, zaka zapitazo ku Super Bowl XLVII, pamapeto pake panali kusowa kwa magetsi komwe kudapangitsa kuti magetsi azimazima pa bwaloli. Oreo adadina kutumiza kwa okonzeka Tweet ndikudikirira chinkhoswe.  

Pakutha Lamlungu usiku, akaunti ya Oreo ya Twitter idavomereza otsatira 8,000 ndipo idalembedwanso pafupifupi nthawi 15,000, akaunti yawo ya Instagram idachoka pokhala ndi otsatira 2,200 mpaka pano 36,000, ndipo adalandira pafupifupi 20,000 pa Facebook. Pamapeto pake, malingaliro a Oreo anali opambana ndipo adawonetsa njira yodabwitsa pakutsatsa zenizeni.      

Kutsatsa Pa COVID-19     

Pali njira zingapo zomwe mabizinesi angapangire zotsatsa ndikugulitsa malonda ndi ntchito zawo, njira imodzi yomwe ingaganizidwe ndikutsatsa kwanthawi yeniyeni, makamaka chifukwa ndi njira yanzeru momwe otsatsa angayankhire ku Coronavirus. 

Kuchokera pachitsanzo pamwambapa ndikuwonetsa kufotokozera kwatsatanetsatane, kutsatsa kwanthawi yeniyeni ndizochita zamakampani zomwe zimayankha mwachangu pazomwe zikuchitika mwina kudzera m'mawu, ndemanga, kapena kuchitapo kanthu ndi cholinga chodziwikiratu, kuchuluka kwamagalimoto, kapena kugulitsa. 

Malipoti awonetsa kuti data ya nthawi yeniyeni ndi imodzi mwazinthu za pamwamba 3 Njira zomwe otsatsa anena kuti zakula bwino ndikuwonjezera phindu pamachitidwe awo. Tsopano ndi COVID-19 yomwe ikupezeka m'miyoyo yathu mtsogolo mwakutsogolo, kuphatikiza kutsatsa kwanthawi yayitali pakati pamavuto abizinesi yanu kumatha kukonza ubale pakati pa omwe akutsatsa ndi otsatira, komanso kukulitsa mbiri ya kampani yanu. 

Makamaka, makampani akuluakulu akhala akupeza zabwino za malonda a nthawi yeniyeni makamaka chifukwa cha kupezeka kwakukulu komwe ali nako kale mu digito. Bizinesi yonga iyi ikapereka uthenga potengera zomwe zachitika kapena zovuta, omvera ake ambiri amatha kugawana uthengawu ndi otsatira awo, zomwe zimathandizira makampaniwa kukulitsa kufikira kwawo kuposa momwe zakhalira kale mwachilengedwe kachitidwe. 

Poyankha izi, mabizinesi ang'onoang'ono ayenera kuphunzira kugwiritsa ntchito njira zazikuluzikulu zamakampani awa, kaya ndi momwe angaperekere ndemanga pazomwe adalemba kapena kugawana zomwe zapezeka ngati njira yokopa makampani akuluakulu omwe alipo omvera pamapulatifomu anu. 

Malangizo Otsatsa Kwanthawi Yeniyeni   

Zimakhala zosavuta kuti makampani akuluakulu apange bwino njira zogulitsa zenizeni kukulitsa kufikira kwawo ndi omvera omwe adalipo kale, pomwe mabizinesi ang'onoang'ono adzafunika kuchita njira zosiyanasiyana kuti adzilimbikitse. Kuphatikiza pakuphunzira ndikutsata njira zopangidwa ndi mabizinesi omwe akhazikitsidwa, pansipa pali maupangiri ochepa omwe mungaganizire mukamapanga njira yakugulitsira nthawi yaying'ono yamabizinesi anu ang'onoang'ono: 

  1. Khalani Osamala - Mphindi imodzi chochitika chikhoza kukhala chikuyenda ndipo chotsatira chayamba kale kutsika. Kampani yanu iyenera kukhala tcheru ngati ikufuna kuchita bwino kutsatsa kwanthawi yeniyeni. Izi zitha kuphatikizira kukhazikitsa zidziwitso za Google kapena magawo ena azidziwitso pazinthu zomwe bizinesi yanu ingafune. Izi zithandizira mtundu wanu kukhala woyamba kudziwitsidwa pazatsopano ndi zochitika. Njira inanso ndikutsatira otsutsa kapena makampani ena m'munda mwanu omwe angafotokozere mitu yomweyi ndi bizinesi yanu. Ngati simunathe kumva nkhani zaposachedwa, nkutheka kuti munthu amene mukumutsatira atero; ndipo mudzakhalabe ndi mwayi wochitapo kanthu mwachangu ndi njira yanu yotsatsa.      
  2. Khalani ndi Zothandizira - Kampani yanu yomwe ili ndi zinthu zomwe zakonzedwa ndi nzeru mukamatsatsa pa COVID-19. Kungakhale kovuta kwambiri ndi momwe ogula amakhalira osinthasintha mosiyanasiyana chifukwa cha nkhanizi, koma kukhala okonzeka kupita kukuthandizani kukwaniritsa njira yanu yotsatsa, monga Oreo adawonetsera kale. 
  3. Muzichita - Ngati kampani yanu yasankha kuchita nawo malonda a nthawi yeniyeni, muyeneranso kukhala okonzeka kuchita nawo omvera anu omwe atha kuyankha ndikumvera zomwe muli nazo. Mwachitsanzo, ngati bizinesi yanu iganiza zopanga positi momwe ikugwirira ntchito mliri wapano komanso zodzitetezera zomwe zilipo, inunso khalani okonzeka kuyankha mafunso a ogula mokhudzana ndi zomwe mukunena chifukwa izi zithandizira kudalirika pakati pa mtundu wanu ndi makasitomala. 
  4. Pezani Chikhalidwe - Ngakhale COVID-19 idakhudza eCommerce pomwe idayamba, tsopano yakwana nthawi yoti mabizinesi apange luso ndikupanga njira zatsopano monga kufalitsa kwamavidiyo kuti akope ogula. Makampani tsopano ali ndi mwayi wowonetsa umunthu wawo ndikufikira ogula pamlingo wozama. Kaya ndi nthabwala zoseketsa kapena kumvetsetsa mavuto ena, kupanga mawu a mtundu wanu kumatha kudzilumikiza ndi omvera anu.  

Amabizinesi amafunika kuganizira izi akapanga njira zawo zamabizinesi. Ayeneranso kudziwa zovuta zomwe zimadza chifukwa cha njirayi chifukwa kutsatsa nthawi yeniyeni pa COVID-19 kungakhale kovuta kuchitapo popanda kuchitapo kanthu mwachangu, zopezeka, komanso chidziwitso chotsimikizika pamutu. 

Ogula, chifukwa chake, atha kutaya chidaliro ndi kukhulupirika pazogulitsa zomwe zatulutsa zolakwika pazinthu zazikulu. Chizindikiro chanu chimayenera kuchita kafukufuku wolondola kuti apange zinthu mwachangu ngati akufuna kuti njira yawo ichitike bwino. 

Deta Yeniyeni Ndi Yofunikira

Ziwerengero zatsopano ndi zidziwitso zimatuluka tsiku ndi tsiku zokhudzana ndi COVID-19, zomwe zimapatsa mabizinesi mpata wogwiritsa ntchito njira zotsatsa zenizeni. Ili ndi vuto lomwe makampani sayenera kunyalanyaza kuti athandizire kupanga maubwenzi ndi omvera awo omwe atha kukhala nthawi yayitali zotsatira zake zitatha. Pomaliza, kutsatsa kwanthawi yeniyeni kochitidwa moyenera kumatha kubweretsa zotsatira zabwino pazomwe zili pafupi.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.