Zifukwa 5 Mlendo Adafika Pa Tsamba Lanu

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Makampani ambiri amakonza tsamba lawebusayiti, malo ochezera, kapena tsamba lofikira osazindikira cholinga cha mlendoyo. Oyang'anira katundu akukakamiza dipatimenti yotsatsa kuti ilembetse zinthu. Atsogoleri amakakamiza dipatimenti yotsatsa kuti ifalitse zomwe zapezedwa posachedwa. Magulu ogulitsa amagulitsa dipatimenti yotsatsa kuti ilimbikitse zotsatsa ndikuwongolera.

Izi zonse ndizolimbikitsa zamkati momwe mukuyang'ana kuti mupange tsamba la webusayiti kapena tsamba lofikira. Tikakonza ndikulitsa kupezeka kwa intaneti pakampani, zomwe timapeza nthawi yomweyo ndizofanana ndi zonse zomwe zilipo akusowa. Nthawi zina zimakhala tsamba lawebusayiti zomwe zikusowa, koma nthawi zambiri zimakhala zosamveka bwino za kampaniyo.

Ndikugwira ntchito yophunzitsira kampani yayikulu yaboma yomwe ili ndi mazana ambiri amathandizidwe ndipo adandifunsa kuti ndiyankhule pazomwe zili patsamba kapena tsamba lofikira. Choonadi chiziuzidwa, tsamba lililonse la tsamba lanu ndi tsamba lofikira. Mlendo aliyense amakhala ndi cholinga chamtundu wina. Chofunikira kwambiri patsamba lanu ndikuwonetsetsa kuti mukupereka njira kwa mlendo ameneyo!

Tikamapanga masamba, masamba, ndi masamba ofikira makampani, lamulo limodzi lomwe ndimayenera kuwakumbutsa nthawi zonse ndi ili ::

Sitinapangire ndikumanga tsamba la webusayiti la kampani yanu, tidapanga ndikupangira alendo anu.

Douglas Karr, Highbridge

Kodi Cholinga Cha Mlendo Wanu N'chiyani?

Pali zifukwa zisanu zofunika kuti mlendo aliyense abwere kutsamba lanu, mbiri yapa media, kapena tsamba lofikira. Ndichoncho… basi 5:

  1. Research - anthu ambiri omwe amafika patsamba amakhala akuchita kafukufuku. Atha kukhala kuti akufufuza zavuto m'makampani awo kapena kunyumba. Atha kukhala kuti akufufuza zavuto ndi malonda kapena ntchito yanu. Atha kukhala kuti akufufuza zamtengo wapatali. Atha kukhala kuti akudziphunzitsa okha ngati gawo la ntchito yawo. Mulimonsemo, vuto ndikuti mukupereka mayankho omwe akufuna kapena ayi. Monga Marcus Sheridan akuyankha m'buku lake, Amafunsa, Mumayankha!
  2. kuyerekezera - Pamodzi ndi kafukufuku, mlendo wanu akhoza kuyerekezera zomwe mukupanga, ntchito yanu, kapena kampani yanu ndi ina. Atha kukhala kuti akuyerekezera zabwino, mawonekedwe, mitengo, gulu, malo, ndi zina zambiri. Makampani ambiri amachita ntchito yabwino yosindikiza masamba omwe akupikisana nawo (osatenga ma jabs) kuti adzisiyanitse. Ngati mlendo akukufananitsani ndi omwe akupikisana nawo, kodi mukuwapanga kukhala kosavuta kuti achite?
  3. Kuvomereza - Mwina mlendo anali atatsala pang'ono kumaliza ulendo wawo wamakasitomala koma anali ndi nkhawa zochepa za inu kapena kampani yanu. Mwina ali ndi nkhawa ndi nthawi yakukhazikitsa, kapena kuthandizira makasitomala, kapena kukhutira ndi makasitomala. Ngati mlendo atera patsamba lanu, kodi mukutsimikizira? Zizindikiro zodalirika ndizofunikira - kuphatikiza mavoti, ndemanga, maumboni amakasitomala, maumboni, mphotho, ndi zina zambiri.
  4. Kulumikizana - Ichi chitha kukhala chimodzi mwazinthu zokhumudwitsa kwambiri pamawebusayiti akuluakulu. Mwina ndi omwe amapereka mapulogalamu… ndipo palibe batani lolowera. Kapena ndinu ofuna kusaka ntchito - koma palibe tsamba la ntchito. Kapenanso ndi kampani yayikulu komanso kuyesetsa kukonza njira zowongolera mkati, zimapewa kuyika manambala a foni. Kapenanso, ali nacho ndipo amakukankhirani kufoni yamoto. Kapenanso tsamba lawebusayiti lomwe mumapereka silingakupatseni yankho kapena momwe mungapezere thandizo lomwe mukufuna. Apa ndipomwe ma chatbots akupita patsogolo kwambiri. Wotsogola wanu kapena kasitomala akufuna kulumikizana nanu… mukuwapanga kukhala ovuta motani?
  5. Kutembenuka - Kuphatikiza pa kulumikizana, kodi mukuzipangitsa kukhala zosavuta kwa wina amene akufuna kugula kuti achite choncho? Ndine wodabwitsidwa ndi kuchuluka kwa masamba kapena masamba omwe andigulitsa ... kenako osandigulitsa. Ndine wokonzeka - kirediti kadi m'manja - kenako amandiponya munthawi zoyipa zogulitsa pomwe ndimakakamizidwa kuyankhula ndi nthumwi, kukonza chiwonetsero, kapena kuchita zina. Ngati wina akufuna kugula malonda anu kapena ntchito yanu ikakhala patsamba lanu, angatero?

Chifukwa chake… mukamagwira ntchito yopanga tsamba lawebusayiti, mbiri yapaulendo, kapena tsamba lofikira - ganizirani za cholinga cha alendo, komwe akuchokerako, ndi chida chiti chomwe akufikako, ndi momwe mungadyetse cholinga chimenecho. Ndikukhulupirira kuti tsamba lililonse liyenera kukonzedwa ndi zifukwa zisanu zomwe alendo amafikira pamenepo. Kodi masamba anu ali nawo?

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