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zothandizanso

Makampani opanga maimelo ali ndi zovuta ziwiri zazikulu ndikugwiritsa ntchito mosalekeza kutumiza maimelo ambiri:

  1. Personalization - Kutumiza uthenga womwewo, nthawi yomweyo, kwa onse omwe amalembetsa imelo sakupeza uthenga woyenera nthawi yoyenera kwa wolandila woyenera. Chifukwa chiyani Marianne, wazaka 24, alandila zomwezi zomwe Michael, wazaka 57 zakubadwa, pomwe amakonda zinthu zosiyana kwambiri? Monga wolandila aliyense ali wosiyana, momwemonso uthenga uliwonse. Maimelo osankhidwa mwapadera amapereka mitengo yokwera kangapo kasanu ndi kamodzi, koma 70% yamakampani amalephera kuigwiritsa ntchito malinga ndi MalondaMalonda.
  2. chisamaliro - Kusunga nthawi ndi vuto lina la kutumiza makalata ambiri. Ngakhale zomwe zili mu imeloyo ndi zamunthu, maimelo onse amatumizidwa nthawi imodzi kwa wolandila aliyense. Izi zili choncho ngakhale wolembetsa aliyense amakhala ndi moyo wosiyanasiyana, zizolowezi, kapena magawo anthawi. Potumiza nthawi yomweyo, kampaniyo idzaphonya anthu ambiri omwe angakhale ndi chidwi ndi zoperekazo koma adazilandira kunja kwawindo lachinkhoswe.

Kukhathamiritsa kwa nthawi yotumizira kumatha kubweretsa kusintha kwa 22% pakuchita nawo maimelo.

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Kutsatsa maimelo akadali njira yomwe amakonda kwambiri makasitomala kuti alandire zotsatsa kuchokera kuzinthu zomwe amakonda. Makampani amadziwa kuti chifukwa chake amapitilizabe kutumiza maimelo ambiri koma mpikisanowu womwe ukuwonjezeka tsiku ndi tsiku, kusowa kwa maimelo kumawononga kubweza ndalama zomwe zimatumizidwa.

Kuthetsa Vuto Lakutumizira Anthu Ambiri

Otsatsa ayesa kupanga makonda awo pakutsatsa maimelo mwa kungoika mayina awo okhawo oyambawo muuthengawu kapena pamndandandawo. Lingaliro apa linali lopangitsa wolandirayo kumva kuti imelo idalembedwa ndikutumizidwa kwa iye yekha. Komabe, olandila sanapusitsidwe mosavuta… makamaka pomwe maimelo sanakwane nawo.

Otsatsa ali ndi zambiri pa olembetsa aliyense masiku ano kuposa kale lonse. Tsoka ilo, mwina sakudziwa momwe angaigwiritsire ntchito kapena ali ndi chida champhamvu chokwanira kuchipindulira. Mwina nkhaniyo sinakhale yotsatsa, zakhala kuti pali masamba okhaokha omwe amatumizirana maimelo. Zothandizira yakhazikitsa chinthu champhamvu, koma chachilengedwe chololeza magulu otsatsa kuti azigwiritsa ntchito izi kutumiza maimelo oyenera, nthawi yoyenera, kwa aliyense amene amalembetsa.

Zothandizira ndiukadaulo wamakalata wa imelo womwe umafufuza momwe akutsegulira ndi machitidwe a aliyense wolandila kuti apereke uthengawo nthawi yabwino ndikuwonetsa zomwe zili zofunikira munthawi yeniyeni.

Zokhalanso ndi moyo

Pakatsegulira imelo iliyonse, Reelevant amasintha zomwe zili mu uthengawo munthawi yeniyeni kwa aliyense wolandila kutengera chida, malo, ndi nyengo pamalo ndi nthawi. Mwachitsanzo, tsamba lawebusayiti la e-commerce, likhonza kukhazikitsa kampeni yake yowonetsa malaya amvula ndi mathalauza ngati kukugwa mvula pomwe wolandila akutsegula imelo, ndi ma T-shirts ndi akabudula ngati kuli dzuwa pomwe wolandirayo akutsegulanso imelo iyi.

Reelevant imasiyanitsidwa ndi kutumizira anthu ambiri mwa kungotumiza maimelo munthawi zosiyanasiyana kwa aliyense wolembetsa. Kuti muwone nthawi yabwino yoyanjana ndi aliyense wa iwo, ma pulatifomu a nsanja amawunika momwe amachitira ndi zizolowezi zawo ndi imelo iliyonse yomwe amalandira. Maimelo omwe amatumizidwa, anzeru amagwiritsanso ntchito.

Kuwulura: Martech Zone akugwiritsa ntchito maulalo ogwirizana nawo m'nkhaniyi.

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