Ubale Pakati pa Anthu, Maulendo a Ogula, Ndi Ma Funnel Ogulitsa

Munthu Wogula, Maulendo Ogula, Mafelenesi Ogulitsa

Magulu otsatsa otsika kwambiri amagwiritsa ntchito munthu wogula, mvetsetsani kugula maulendo, ndi kuyang'anitsitsa awo mafelemu ogulitsa. Ndikuthandizira kuphunzitsapo zamakampani otsatsa digito ndi ogula omwe ali ndi kampani yapadziko lonse lapansi pakadali pano ndipo wina wapempha kuti afotokozere za atatuwo ndipo ndikuganiza kuti ndi bwino kukambirana.

Kutsata Ndani: Munthu Wogula

Posachedwapa ndalemba za ma personas ogula komanso momwe amaonera zovuta pakutsatsa kwanu kwama digito. Amathandizira gawo ndikulunjika kulumikizana kwanu kutengera madera, mafakitale, firmagraphic (B2BMakhalidwe, kapena kuchuluka kwa anthu (B2C) makhalidwe. Zolinga za Firmagraphic zitha kuphatikizira bizinesi ndi ntchito.

Munthu Wogula amathandizira chiyembekezo chanu kapena makasitomala anu kuti agwirizane bwino ndi malonda anu kapena ntchito kutengera zosowa zawo.

Werengani Zambiri Zokhudza Wogula

Kuyembekezera Nthawi: Kugula Maulendo

Kugula Maulendo ndikufufuza za chiyani siteji zaulendo womwe wogula kapena bizinesi ali mkati komanso ngati mulibe magawo omwe mukugulitsa.

Maulendo ogula ogula ndiosavuta:

  1. Wogula ali ndi vuto iwo akufufuza.
  2. Wogula amafufuza mosiyanasiyana zothetsera chifukwa cha vuto lawo.
  3. Wogula amapanga mndandanda wa zofunikira kuti yankho liyenera kukwaniritsa.
  4. Wogula amafufuza fayilo ya makampani ndi / kapena malonda kapena ntchito.

Maulendo ogula mabizinesi atha kuwonjezera njira zingapo popeza zosankha zogula zimapangidwa mgulu momwe wofufuzirayo amafunika kuti aphatikize zidziwitsozo ndikubweretsa mkati kuti ziwunikidwe kuchokera kwa atsogoleri ena amakono omwe adapanga zisankho:

  1. Kuvomereza zavuto, yankho, ndi zofunika.
  2. The kugwirizana ya chisankho chogula chimapangidwa m'magulu omwe akhudzidwa ndi omwe akupanga zisankho.

Awiriwa amathanso kusefukira pazosankha za ogula komanso… taganizirani za banja lomwe ligula galimoto yotsatira. Wokondedwayo atha kutenga zambirizo, kuzikambirana ndi banja lawo, kenako nkugwirizana.

Werengani Zambiri Zambiri Zokhudza Maulendo a Wogula

Ubwenzi wapakati pa ogula ndi maulendo ogula ndikuti ndi gawo lomwe dipatimenti yanu yotsatsa iyenera kupanga zinthu zanu, zotsatsa, komanso njira zowunikira.

Kodi muli ndi njira zowonekera komanso zotuluka zomwe zikuwongolera munthu aliyense pagawo lililonse laulendowu? Kodi mungapezeke komwe ogula amafufuza gawo lililonse laulendo? Ndizothandiza kwambiri kuti mumange masanjidwewa. Kutsatsa, ndi ntchito zomwe mumapanga. Kwa njira zosakira ndi zotsatsa, ndi zanu laibulale yokhutira.

Kuneneratu Zopeza: Ma Funnel Ogulitsa

Ulendo wogula ndi pomwe wogula anu ali… fanolo logulitsira ndiyeso la wogula mokhudzana ndi momwe aliri ogwirizana ndi kugula. Kuwonetsaku ndikofunikira chifukwa kumapereka kwa otsatsa ndi ogulitsa malonda poyang'ana mapaipi awo ogulitsa ndi kutsatsa… ndiye chiwerengero cha ziyembekezo zonse komanso kutalika kwake ndi kugula.

Kodi Funnel Yogulitsa ndi Chiyani? Ndi magawo ati a faneli yogulitsa?

Mafelemu ogulitsa ndi mawonekedwe owonera kuchokera kubungwe kubwerera m'mbuyomu pogula malinga ndi momwe mwayi wopanga ndalama. Maulendo ogula ndikuwonetseratu koyembekezera kugula kuchokera momwe a wogula komanso mwayi wawo wogula.

Chifukwa cha malingaliro osiyanasiyana, palibe kusiyana pakati pa awiriwa. Zitsanzo zina:

  • Wogula akufufuza za vuto lomwe ali nalo (Gawo la Ulendo Wogula 1) ndipo muli ndi pepala loyera pamutuwu lomwe limawaphunzitsa mokwanira, limapereka mayankho, ndikuwachititsa chidwi kwambiri ndi ukatswiri wa kampani yanu. Amafuna (Gawo Lamalonda Gawo D) kuti mugule malonda anu bola kuwunika kukuyenda bwino.
  • Wogula atha kukhala kudziwa (Gawo Lamalonda Gawo A) yazogulitsa kapena ntchito yanu ku zothetsera gawo (Gawo la Ulendo Wogula 4). Mwina adazindikira vutoli, adapanga zofunikira, kenako nkupeza malipoti a akatswiri kapena zolemba zomwe zimafotokoza mayankho omwe amapezeka pamsika.
  • Wembala-membala atha amayang'anitsitsa yankho lako (Gawo Lanyumba Gawo E) kenako mubwerere ku gululo ndikuyimitsa yankho lanu (Gawo la Ulendo Wogula 6) posowa mawonekedwe kapena magwiridwe antchito.
  • Wogula makina osakira ali ndi cholinga chogula (Gawo Lamalonda Gawo D), Zimatsimikizira kuwerengera, malingaliro, ndi mitengo yazogulitsa zanu (Gawo la Ulendo Wogula 5) imawonjezera malonda m'ngolo yawo koma imasiya. Mumawatumizira maimelo amgalimoto osiyidwa ndipo akakhala ndi bajeti, amagula.

Nthawi ndi njira ina yomwe pali kusamvana pakati pa awiriwa. Ogula ena atenga milungu iwiri kuti agule. Ena amatha chaka chimodzi asanaganize zogula. Aliyense akuyenda ulendo wa wogula ndipo malonda anu ogulitsira amathamanga mosiyanasiyana.

Zotsatira zake, gulu lanu lotsatsa limatha kusamala kwambiri pakukhudza gawo lililonse laulendo wa wogula kuti apititse patsogolo munthu (pamayendedwe awo) kuchokera pagawo limodzi kupita pagawo lina. Izi sizimachitika pafupipafupi… wogula amatha kuyenda uku ndi uku pakati pa magawo aulendo ogula pakapita nthawi.

Komabe, gulu lanu logulitsa limayang'anitsitsa nthawi-yotseka ndikukoka chiyembekezo kudzera munthawi yogulitsa kuti athe kuneneratu zakukula kwawo (ndi kutumizira kuthekera). Gulu lanu lotsatsa limakhala ndi ziyembekezo zingapo ... tsopano akugwiritsa ntchito kukakamiza ndikupereka zofunikira kuti agwire ntchito kumapeto.

Kodi mukuwona momwe ziwirizi sizikufanana?

Kuwona ndi kuyeza fanolo yanu ndikofunikira kuti muwonetse ndalama zanu zotsika komanso magwiridwe antchito anu otsatsa ndi malonda. Ponseponse, mukufuna kuwonetsetsa kuti ndinu ikuyenda aliyense woyenerera kutsogolera kuchokera pagawo limodzi lazamalonda kupita kutsogolo.

Izi zipereka mwayi kwa ogulitsa ndi otsatsa anu kuti mwayi woyendetsa ndalama ukukula.

Werengani Zambiri Pazinthu Zogulitsa

Thandizo?

Ngati mukufuna thandizo pakuwunika laibulale yanu yolemba ndi kuwerengera motsutsana ndi ma personas anu ndi magawo anu, ndiye kuti mukugwiritsa ntchito fanolo yogulitsa kuti muyezetse malonda anu, ndidziwitseni! Ngati mungafune kuti mundilankhule za zomwe mungachite kuti bungwe lanu liphunzire, chonde nditumizireni. Kwa makasitomala ambiri, ndimachita zonse ziwiri - kuwalangiza ndikuwathandiza pakupanga chimango komanso kuphunzitsa ogwira nawo ntchito momwe angachitire, kuyeza, ndikukwaniritsa njira zanu zotsatsa.