Mitundu Yogulitsa ndi Kugula kwa 2021

Zochita Zogulitsa ndi CPG Zochitika za 2021

Ngati panali makampani amodzi omwe tidawona omwe asintha modabwitsa chaka chatha anali ogulitsa. Amalonda omwe alibe masomphenya kapena zida zogwiritsa ntchito manambala adapezeka m'mabwinja chifukwa chakusokonekera komanso mliri.

Malinga ndi malipoti kutsekedwa kwa malo ogulitsira kudakwera 11,000 mu 2020 ndikutsegulira malo atsopano 3,368 okha.

Lankhulani Bizinesi & Ndale

Izi sizinasinthe kwenikweni kufunikira kwa katundu wamatumba ogula (CPG), komabe. Ogulitsa amapita pa intaneti pomwe amatumiza katunduyo kapena amasungira malo.

RangeMe ndi nsanja yapaintaneti yomwe imathandizira ogula kuti azitha kupeza zinthu zomwe zikupezeka pomwe akupatsa mphamvu othandizira kuti azitha kukonza ndikulitsa zomwe akupanga. Adapanga infographic mwatsatanetsatane pamalonda apamwamba kwambiri ndi CPG a 2021.

22021 idzakhala nthawi yoti mabizinesi azitsimikizire mtsogolo pamene tikupitiliza kuyendetsa zovuta za mliri wapadziko lonse lapansi. Kwa ogula, ogulitsa, ndi ogulitsa, kupeza kwatsopano kwazinthu kudzakhala ndi chidwi pa zaumoyo ndi thanzi ndikukula kwadongosolo ndi zoyeserera zosiyanasiyana. Padzakhalanso kutsindika pazosavuta kugula, kupeza komweko, komanso kuzindikira zamtengo.

Njira Zapamwamba Zogulitsa ndi CPG za 2021

Zochitika Zapamwamba Zogulitsa

  1. Kugula kwamtengo - 44% yaogula akukonzekera kuchepetsa kugula zinthu zosafunikira chifukwa mitengo ya ulova ikupitilira kukwera.
  2. Gulani-Tsopano-Lipirani-Pambuyo pake - Pakhala kuwonjezeka kwa 20% Chaka Chaka Chaka (YoY) pazogula-tsopano-zolipira pambuyo pake - zowerengera $ 24 biliyoni pakugulitsa.
  3. Kusiyanasiyana - M'nthawi yatsopanoyi yogulitsa anthu, makampaniwa akugwira ntchito yopititsa patsogolo kuphatikiza zosiyanasiyana ndikuyika zinthu zazing'ono patsogolo ndi pakati.
  4. zopezera - Ogwiritsa ntchito zachilengedwe amafuna zopangidwa kuti muchepetse kuchuluka kwa zinthu zomwe amagwiritsa ntchito.
  5. Sitolo Yocheperako, Gulani Kumalo - 46% ya ogula anali oti amakonda kugula ndi mabizinesi akomweko kapena ang'onoang'ono patchuthi chatha kuposa tchuthi cham'mbuyomu.
  6. yachangu - 53% ya ogula akukonzekera kugula m'njira zomwe zimawapulumutsa nthawi, ngakhale siyomwe ndi yotsika mtengo.
  7. malonda apaintaneti - Panali kuwonjezeka kwa 44% pakugula pa intaneti, kuwirikiza katatu kuchuluka kwakukula pachaka ku United States zaka zapitazo!
  8. Njerwa Zosintha & Mtondo - 44% mwa ogulitsa 500 apamwamba omwe ali ndi malo ogulitsira adapereka zombo, zombo ndi sitolo Gulani Paintaneti, Nyamula Sitolo (BOPIS)

Makhalidwe Abwino Ogulira

  1. Kukhululuka Kwapamwamba ndi Umtengo Wapatali - Zogulitsa zapamwamba mu 2020 zidakwera 9% mchaka chatha pomwe anthu ogwira ntchito kunyumba amayang'ana kukonza malo awo ndikudzipangira okha.
  2. Zakudya Zamalingaliro ndi Thupi - 73% yaogula akudzipereka kuthandizira thanzi lawo; 31% yogula zinthu zina zogwirizana ndi thanzi lawo (kuphatikiza kunenepa, thanzi lamaganizidwe, chitetezo chokwanira, ndi zina zambiri)
  3. Kutha Matenda - 25% ya ogula padziko lonse lapansi amadwala chifukwa chodwala. Ogulitsa akufikira zinthu zomwe zimathandizira ndipo amapewa zinthu zomwe sizichita.
  4. Zovala Zobwezera Kubwerera - Pamene mliri ubwerera, bizineziyi ikuyembekeza kuti 30% ikukula pazogulitsa zovala chaka chino.
  5. Kuphuka Kwazomera - Panali 231% YoY kukula mu Marichi pazogulitsa zatsopano zogulitsa zomwe zimayendetsedwa ndi thanzi, mitundu yazakudya, komanso kupezeka kwa zinthu.
  6. Zonyoza - Panali kuwonjezeka kwa 42% pakusaka kwa Google zakumwa zosamwa!

Makhalidwe Abwino Ogulira Padziko Lonse

  1. Thanzi Labwino - 50% ya ogula aku China akukonzekera kugwiritsa ntchito zochulukirapo pazithandizo zodzitetezera, mavitamini ndi zowonjezera, komanso zakudya zamagulu.
  2. Zaulere-Kuchokera Pazinthus - Panali kukula kwa 9% pazinthu zosagwirizana ndi chakudya. Ku Vietnam, mwachitsanzo, mitundu ina ya mkaka wopanda mkaka monga mitundu yamkaka yopanga mtedza ikukula.
  3. Nkhumba - 400,000 Ogwiritsa Ntchito ku Britain adayesa kudya vegan mu 2020! Makampani 600 aku UK adalimbikitsa Veganuary ndipo adakhazikitsa zitsamba zatsopano za 1,200.
  4. Kusaka Kwanyumba - 60% ya ogula ku Spain adawona zopangidwa kuchokera ku Spain ngati chinthu chofunikira pakugula. Ogwiritsa ntchito aku Germany adalimbikitsa kugula kwakanthawi kokhazikika komanso kuchitira ena zabwino.

Ndipatseni infographic V2 KS 22 FEB 01 2

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