Zamalonda ndi Zogulitsa

Njira Zatsopano Zamakono Zogulitsa

Chuma ndi gawo lofunikira m'miyoyo ya aliyense. Ndi makina apadziko lonse lapansi opangidwa kuti apulumutse ndikutumizira makasitomala m'maiko onse. Anthu amasangalalanso kugula m'masitolo a njerwa ndi matope ndi malo ogulitsa pa intaneti. Chifukwa chake, sizosadabwitsa kuti malonda ogulitsa padziko lonse lapansi ndi akuyembekezeka kufikira $ 29.8 trilioni mu 2023. Koma, sichingathe kuchita izi zokha.

Pali zifukwa zambiri zomwe makampani ogulitsira amafunikira kuti azithamanga kwambiri ndikutsogola kwapaukadaulo. Kutsatira kusintha ndi kuvomereza kudzapangitsa kukulira kwakukula kwamakampani ogulitsa. 

Mwachidule Pazambiri Zakale za Malo Ogulitsa

Malo ogulitsa sikuti nthawi zonse amadalira intaneti kuti agwire ntchito. Poyamba, anthu ankasinthana katundu komanso ng'ombe ndipo ankagwira ntchito mwakhama kuti apeze zinthu zambiri. Masitolo oyamba ogulitsa amapezeka pafupifupi 800 BC. Msika unayamba kukula pomwe amalonda amagulitsa katundu wawo. Cholinga cha misika chinali kugula zinthu komanso kucheza. 

Kuchokera kumeneko, kugulitsa kunapitilizabe kukula. M'zaka za m'ma 1700, masitolo ang'onoang'ono a amayi ndi pop anayamba kutuluka. Pakati pa zaka za m'ma 1800 ndi kumayambiriro kwa zaka za m'ma 1900, anthu anali kutsegula malo ogulitsira oyamba. Pamene matauni ndi mabizinesi akupita patsogolo, pakubwera cholembera ndalama choyamba, chotsatiridwa ndi makhadi a ngongole ndi malo ogulitsira. 

Mofulumira ku nthawi ya intaneti. The electronic data interchange (EDI) mu 1960s idatsegula njira ya e-commerce yomwe idakwera pampando wachifumu mu 1990s pomwe Amazon idalowa pamalopo. Kuchokera pamenepo, malonda akudalira kwambiri ukadaulo, ndipo malonda a e-commerce adapitilira kukula chifukwa cha intaneti. Masiku ano, malo ochezera a pa Intaneti amapereka mwayi wambiri wotsatsa, koma eni mabizinesi amayenera kuyang'anitsitsa khalidwe la makasitomala omwe akusintha nthawi zonse kuti akhalebe pamasewera. 

Njira Zatsopano Zogulitsa

Malo ogulitsa amagwirizana kwambiri ndi intaneti komanso kusanthula kwamachitidwe amunthu. Pali zinthu zambiri zofunika kuziganizira: 

  • wosuta zinachitikira
  • Kujambula 
  • Mawebusaiti
  • Kupezeka kwapa media
  • Marketing 

Komabe, si zokhazo. Makampani amakono ogulitsira amafunika kupanga makasitomala osangalatsa chifukwa masiku ano anthu ali ndi kupirira pang'ono. Monga a Green Green adanenera, "Nthawi zonse anthu amapita kukagula. Khama lathu lalikulu ndichakuti: 'Kodi tingatani kuti malonda athu akhale abwino?' ”

Pamene intaneti idabweretsa njira zina zofikira kwa ogula, ogula adazindikira kuti ali ndi mphamvu zambiri kuposa kale. Lero, anthu amafunikira masekondi angapo kuti apange chisankho, ndipo zimakhudza momwe ma brand amalumikizirana ndi omvera awo. Mutha kudziwa zambiri zamakhalidwe ogula Pano

Kuti akwaniritse bwino, ogulitsa akugwiritsa ntchito ukadaulo munjira zonse. Umu ndi momwe.

  • Kutsata mwanjira - Kusinthana Kwamagetsi Kwamagetsi (EDI) kumalola kusinthitsa zikalata zamabizinesi pakompyuta ndi kompyuta. Imachepetsa mtengo, imakulitsa kuthamanga kwa data, imachepetsa zolakwika, komanso imathandizira mgwirizano wabizinesi. Zimathandizira kutsata kosavuta kwa zochitika pakati pa ogulitsa ndi sitolo. 
  • Makina obwezeretsa okha - makinawa amagwira ntchito pafupifupi pamakampani onse, kuthandiza ogulitsa kuti azitha kukonza ndikubwezeretsanso magulu angapo azinthu, kuyambira pazatsopano mpaka zovala. Popeza njirayi imadzichitira yokha, ogwira ntchito amatha kuyang'ana ntchito yawo popanda kuwopa zotayika kapena zowonongedwa pamashelefu.
  • Mashelufu enieni - masitolo ogulitsa zam'tsogolo mwina sadzakhala ndi mashelufu okhala ndi zinthu. M'malo mwake, azikhala ndi ma kiosks a digito komwe makasitomala amatha kusanthula zinthu. Mwanjira ina, uku kudzakhala kukulitsa kwa njerwa ndi matope patsamba la ogulitsa, kukupatsani mwayi wogula.
  • AI amalembetsa - mitundu yatsopano yamakalata imalola makasitomala kuti asanthule zinthu zawo popanda wolandila ndalama. Ma registry anzeru ndiye yankho laposachedwa kwambiri pakupanga kasitomala wamadzimadzi. Komabe, padakali malo okula ndikusintha machitidwe azindikiritso zazinthu, chizindikiritso cha kasitomala, ndi zolipira.
  • AR ndi VR pogulitsa - ukadaulo wina wamakono womwe umathandizira kugula bwino ndizowona komanso zowonjezereka. Pomwe ogula amasangalala kuyesa zovala kapena kuwona mipando momwe ilili, mabizinesi amasangalala ndi mitengo yotsika. AR ndi VR amaperekanso njira zina zotsatsira ndi mapulogalamu othandizira komanso othandizira. 
  • Ma projekiti oyandikira - ma beacon ndi zida zopanda zingwe zomwe zimatha kuzindikira ogwiritsa ntchito mafoni. Zipangizozi zimathandiza m'masitolo kuti azilumikizana ndi makasitomala omwe atsitsa pulogalamu yawo yam'manja. Ndi ma beacon, mabizinesi amatha kulumikizana ndi makasitomala, kutenga nawo mbali pakutsatsa zenizeni, kuwonjezera malonda, kumvetsetsa machitidwe amakasitomala, ndi zina zambiri.  
  • Kutumiza zokha - makina otumiza amateteza nthawi yamtengo wapatali yomwe ingagwiritsidwe ntchito popanga zisankho kapena njira zina. Makampani amagwiritsa ntchito mapulogalamu kukhazikitsa malamulo oti azitumiza, mwachitsanzo. Amabizinesi amathanso kusinthitsa zolemba, zotumiza, mndandanda wazosankha, zikwangwani, etc. 
  • Makina - maloboti atenga ntchito zina zaanthu. Monga momwe amapatsira tizirombo m'zipatala munthawi ya mliri wa coronavirus, maloboti atha kugwiritsidwanso ntchito kusamutsa katundu m'mashelufu, pendani chiwerengerocho, ndi kuyeretsa. Akhozanso kutenganso malo ogulitsira makasitomala kapena kuchenjeza za ngozi. 

Malo ogulitsira abwera kutali kuchokera kumasitolo a mayi ndi pop kupita kumashelufu enieni. Kuphatikizidwa ndikukula kwaukadaulo, mabizinesi ogulitsa agulitsanso ndikusintha kwamatekinoloje. Masiku ano, amagwiritsa ntchito njira zonse zomwe zilipo kuti akweze makasitomala ndikukhala osagula. 

Zochitika zamakono zamakono, monga roboti, kutumiza zokha, zenizeni zenizeni, ndi ma prochoni oyandikira, zimathandizira mabizinesi kukhalabe gawo lofunikira m'miyoyo ya anthu. Makampani tsopano atha kugwiritsa ntchito njira zina zotsatsira ndikuphatikizira kugula bwino kuti awonetse malonda awo ndikuwonetsa kuti mtundu wawo ndiwofunika. 

Rachel Peralta

Rachel adagwira ntchito m'makampani azachuma padziko lonse kwazaka pafupifupi 12 zomwe zidamupatsa mwayi wodziwa zambiri ndikukhala mphunzitsi waluso, wophunzitsa, komanso mtsogoleri. Amakondwera kulimbikitsa mamembala am'magulu ndi osewera nawo kuti azichita zachitukuko. Amadziwa bwino za magwiridwe antchito, maphunziro, komanso magwiridwe antchito.

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