Kodi Ogulitsa Angagwiritse Ntchito Bwanji Ndalama Zapadziko Lonse pa Khrisimasi Pano?

holide yogulitsa

Ndi msika wapadziko lonse wama ecommerce owoloka malire omwe tsopano ali amtengo wapatali £ 153bn ($ 230bn) mu 2014, ndipo ananenedweratu kuti adzafika pa $ 666bn ($ 1 trilioni) pofika 2020, mwayi wamalonda kwa ogulitsa aku UK sunakhalepo waukulu. Ogulitsa akumayiko akunja akukonda kugula kuchokera kunyumba zawo zabwino ndipo izi ndizosangalatsa kwambiri panthawi ya tchuthi, chifukwa zimapewa unyinji komanso nkhawa zomwe kugula kwa Khrisimasi kumabweretsa.

Kafukufuku wochokera Chizindikiro cha Adobe's Digital Index ikusonyeza kuti nyengo yachikondwerero ya chaka chino tsopano ikuyimira 20% yazomwe zimagwiritsidwa ntchito pa intaneti. Pokhala ndi Khrisimasi yopereka gawo lalikulu la ndalama kwa ogulitsa, malonda omwe akufuna kutchuka akuyenera kuwonetsetsa kuti ali ndi njira zoyenera zopezera mwayi pa intaneti - osati kunyumba komanso kunja.

Ecommerce yapadziko lonse lapansi imalonjeza ndalama zambiri kwaogulitsa chifukwa imapatsa mphamvu zomwe sizinachitikepo kuti zikulitsa mabizinesi padziko lonse lapansi, kuwapangitsa kuti azipereka katundu wawo kwa makasitomala mumisika yakunja, osafunikira kupezeka. Kudzipereka pakupereka kugula kosasunthika ndiye komwe kudzayambitse kugulitsa pa intaneti Khrisimasi iyi.

Vuto ndilakuti, ogulitsa ambiri nthawi zambiri amavutika kuti agwirizane ndi malonda akunyumba akumisika m'misika yapadziko lonse lapansi. Izi zikuchitika chifukwa cha zopinga zingapo pamalire a ecommerce monga mitengo yotumizira, ndalama zosadziwika, kubweza kosavomerezeka, komanso zovuta zothandizira ndalama zakomweko ndi njira zolipira. Izi zimawonjezeka pamipikisano ya Khrisimasi pomwe kusowa kwa makasitomala kumatumiza ogulitsa kwina.

Lamulo lofunikira pamalonda apadziko lonse lapansi ndiloti, kuti achite bwino, makasitomala ayenera kukhala ndi mwayi wogula mosasamala kanthu komwe ali. Ogulitsa sayenera kuchitira makasitomala owoloka malire ngati kalasi yachiwiri. Kuti makasitomala apadziko lonse azigwira ntchito, ogulitsa akuyenera kuwonetsetsa kuti zopereka zawo m'zigawo ndizosavuta, zapaderadera komanso zowonekera.

Mfundo zinayi zotsatirazi ndizofunikira:

  • Khalani ndi zosankha zingapo pamitengo yokwanira. Zolumikizidwa ndi izi, kupereka njira yosavuta komanso yopanda chiopsezo ndikofunikira kwa kasitomala aliyense chifukwa zimawaika molimba mtima kuti agule nanu pa intaneti.
  • Perekani ndalama zakomweko; pali zinthu zochepa zomwe zimangoperekedwa kwa ogula pa intaneti kuposa kufunika kuwerengera mtengo wawo pamasakatulidwe, osanenapo zakusinthasintha kusatsimikizika.
  • Nthawi zonse muziyesetsa kuti malingaliro a kasitomala akhale omasuka. Pewani zovuta zilizonse zomwe zingakhale zovuta kwa makasitomala (monga zolipiritsa kasitomu ndi zolipirira ndalama kuchokera kwa omwe amanyamula) pofotokoza zakumbuyo.
  • Nthawi zambiri, pewani kumasulira zomwe zili patsamba lanu kapena kumanga masamba am'deralo. Ntchitoyi imafuna ndalama zambiri ndipo nthawi zambiri imabweretsa kubweza kochepa, chifukwa chake, gwirani ntchito iliyonse kufikira mutadzitsimikizira nokha mumsika.

Makampani sangakwanitse kunyalanyaza mwayi wogulitsa malonda pa ecommerce Khrisimasi iyi. Kuchita izi sikutanthauza kuti muzikhala ndi nthawi yambiri yogwiritsira ntchito ndalama; ogulitsa atha kupeza wothandizana naye padziko lonse lapansi kuti athe kukwaniritsa zosowa zawo ndikukwaniritsa zoyembekeza zamayiko akunja, ndikupangitsa kuti ROI ipite patsogolo padziko lonse lapansi

Othandizira ukadaulo amakonda Padziko lonse-e itha kuthandizira ogulitsa kuti apereke zochitika zapadziko lonse lapansi za ecommerce ndikupatsa makasitomala gawo lomwe likufunika pamsika wampikisano. Popanda chitsimikiziro chazomwe zakwaniritsidwa, nthawi yolondola yobweretsera kapena kulondola mtengo wokwanira wogulitsa, ogulitsa sangakhazikike ndikuwona ogula akusiya kugula kapena kusamukira kumalo ampikisano mwa kudina - osati chiopsezo chomwe mukufuna kutenga makasitomala anu Khrisimasi iyi!

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