Kodi Ogulitsa Akugwiritsa Ntchito Ndalama Zawo Zotsatsa?

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Zikuwoneka kuti kusintha kwina kochititsa chidwi kukuchitika kutsogolo kwaogulitsa popeza ndizotsatsa. Zipangizo zamakono zogwiritsa ntchito digito zikupereka mwayi woyezera zomwe zikuyendetsa bwino kwambiri - ndipo ogulitsa akuzindikira. Sindingatanthauzire molakwika zotsatirazi poganiza kuti ndikutsatsa kwachikhalidwe motsutsana ndi digito. Ndi nkhani yakusintha. Mwachitsanzo, kutsatsa pawailesi yakanema, kukukulira kuthekera kokopa owonera potengera dera, machitidwe, komanso nthawi.

Maganizo ogwirira ntchito akukhudzanso otsatsa ogulitsa pano. Tikuwona kuwonjezeka kwakukulu pakutsatsa komwe kukuyang'ana, mwachangu, pa intaneti. Randy Cohen, purezidenti wa Malingaliro a Wotsatsa

Zomwe zinachitikira digito zikuthandizanso mwayi wotsatsa, monga watulutsidwa kumene mu Lipoti la Makampani Ogulitsa mu InMoment a 2016. Mwinanso zina mwa zotsatsa zotsatsa ziyenera kusinthidwa kuti zizigwiritsa ntchito intaneti. Zotsatira zikuphatikiza:

  • Ogwiritsa ntchito amawononga kuchuluka koposa osungira pamene athandizidwa ndi wogwira ntchito
  • Kugwiritsa ntchito kwa ogula Nthawi 2.2 zina akamayendera tsamba la chizindikirocho ali kusitolo
  • Kugwiritsa ntchito kwa ogula kumawonjezeka kanayi pamene ogula amachita ndi onse ogwira nawo ntchito komanso tsamba la brand. Kasitomala akalandira thandizo lochulukirapo, ladijito kapena laumunthu, amakhalanso wokonzeka kugwiritsa ntchito ndalama zambiri.

Kuwona kuchepa kwa ndalama zotsatsa maimelo kumandipangitsa kudzifunsa ngati mitengo yotsatsa imelo yatsika kapena njira zamagetsi zakula, zomwe zimapangitsa kuti mabizinesi osanjidwa asunthidwe kuchoka ku imelo kupita kuzinthu zina zomwe zimafunikira chidwi. Kutsatsa maimelo ndi maziko amachitidwe aliwonse ogulitsa, kapena malonda, chifukwa chake ndikuyembekeza kuti ogulitsa sikuchepetsa kutsatsa kwawo maimelo.

Limodzi mwa mafunso osangalatsa kwambiri, m'malingaliro mwanga, linali loti ngati malo ogulitsira akuyenera kugwiritsa ntchito bungwe lapadera logulitsa. Yankho lake linali loipa kwambiri. Izi zitha kuloza vuto lina, kuthekera kwa mabungwe kuti azitsatira ukadaulo ndi machitidwe ogula. Mabungwe ambiri akhazikitsa akatswiri azidziwitso zazikulu, zoulutsira mawu, zokumana nazo zam'manja, omnichannel, ndi media digito zomwe zikutsogola kutsatsa - kupitilira malonda.

Nayi infographic yochokera ku AdWeek, Otsatsa Otsatsa Akuyang'ana Patsogolo:

Zolemba Zamalonda

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