Limbikitsani Google SERP Yanu Kukhalapo Ndi Zolemera Izi

Ma scheme a SERP Olemera

Makampani amatha nthawi yochuluka akuwona ngati akukwaniritsa zosaka ndikupanga zodabwitsa ndi masamba omwe amayendetsa kutembenuka. Koma njira yayikulu yomwe nthawi zambiri imasowa ndi momwe angapangitsire kulowa kwawo pa tsamba lofufuzira injini. Kaya mukusanja kapena sizofunikira kokha ngati wofufuzayo akukakamizidwa kuti adulemo.

Ngakhale mutu waukulu, kufotokozera meta, ndi permalink zitha kupititsa patsogolo mwayiwo ... kuwonjezera zidutswa zolemera patsamba lanu zitha kuyendetsa kwambiri mitengo yododometsa. Ingoganizirani, mwachitsanzo, mukufufuza chinthu china pa intaneti ndipo mndandanda wazowonjezera ulipo. Ngati mtundu wopitilira tsambalo umaphatikizapo chithunzi, mitengo, kupezeka, kapena kuwunikiranso… mwina mungakakamizike kwambiri kuti mutsegule cholowacho m'malo mwazomwe zili pamwambapa.

SERP ndi tsamba lokhazikika ndi cholinga chofufuza kapena kugula. Gawo lofunikira pakufufuza kwanu kwa organic kuyenera kukhala kukhazikitsa ndikuthandizira kuwonekera kwanu pamasamba azosaka ... ndi zojambula zabwino ndiye njira zanu zochitira izi.

Zida Zolemera za Google

Mungathe kutchula Schema.org momwe mungagwiritsire ntchito tizithunzi tating'ono - ndiwo muyezo womwe Google imagwiritsa ntchito. Pali njira zitatu zophatikizira izi patsamba lanu, malinga ndi Google:

  • JSON-LD - JavaScript ikulembedwera mu tag in the page head or body. The markup is not interleaved with the user-visible text, which makes nested data items easier to express, such as the Country of a PostalAddress of a MusicVenue of an Event. Also, Google can read JSON-LD data when it is dynamically injected into the page’s contents, such as by JavaScript code or embedded widgets in your content management system.
  • Microdata - Kutsegulira kwa HTML pagulu lotseguka komwe kumagwiritsa ntchito chisa cha data yomwe ili mkati mwa HTML. Monga RDFa, imagwiritsa ntchito ma tag a HTML kutchula zinthu zomwe mukufuna kuwonetsa kuti ndizosanja. Amagwiritsidwa ntchito thupilo, koma amatha kugwiritsidwa ntchito pamutu.
  • Nthambi - Kutambasula kwa HTML5 komwe kumathandizira deta yolumikizidwa poyambitsa zilembo za HTML zomwe zikugwirizana ndi zomwe zikuwoneka ogwiritsa ntchito zomwe mukufuna kufotokoza zama injini. RDFa imagwiritsidwa ntchito kwambiri pamutu ndi mthupi la tsamba la HTML.

Yesani Zolemba Zanu Zolemera

Zithunzithunzi Zolemera za Google

Kutsatsa Mojo adapereka mndandanda wa Google Rich Snippets mu infographic yawo, Njira 11 Zogwiritsa Ntchito Zolemera za Google Zokulitsa Zotsatira Zanu Zosaka. Nayi mndandanda wazithunzi zolemera:

  • Reviews - itha kugwiritsidwa ntchito kuwonetsa kuwunika ndi mavoti azinthu kapena mabizinesi muzosaka.
  • Maphikidwe - itha kugwiritsidwa ntchito kuwonetsa tsatanetsatane wazakudya, monga zosakaniza, nthawi yophika, kapena ma calories.
  • anthu - zambiri monga malo, dzina la ntchito, ndi kampani zitha kuwonetsedwa pazosaka za munthu payekha - kuphatikiza dzina lawo, chithunzi, komanso mayanjano ochezera.
  • Business - zambiri zokhudza bizinesi kapena bungwe monga malo, nambala yafoni, kapena logo yawo.
  • Zamgululi Masamba azogulitsidwa atha kugulitsidwa kuti awonetse zambiri monga mtengo, zoperekera, mitengo yazogulitsa, ndi kupezeka.
  • Events - zochitika zapaintaneti, zoimbaimba, zikondwerero, misonkhano ingakupatseni zambiri kuphatikiza masiku, malo, zithunzi, ndi mitengo yamatikiti.
  • Music - zidziwitso za ojambula kuphatikiza zithunzi zawo, ma albamo, komanso mafayilo amawu omata kuti mumvere.
  • Video - thumbnail ndi batani chosewerera zitha kuwonetsedwa, kukulitsa mitengo yodutsa ndi 41%.
  • mapulogalamu - kutsitsa ndi zina zowonjezera pamapulatifomu ndi mapulogalamu apafoni.
  • Zakudya za mkate - perekani malo oyang'anira tsamba lanu kuti wogwiritsa ntchito injini zosaka azitha kulumikizana kumtunda kwa nkhani inayake pagulu kapena pagulu.

Ngati mukufunadi kuwona mozama pazithunzi zolemera - werengani Zithunzi zochepa za Google za 28 zomwe muyenera kudziwa. Frantisek Vrab adalemba chitsogozo chodabwitsa kwambiri chokhala ndi ma code, zowonera, ndi zina zothandiza.

28 Google Google Snippets Muyenera Kudziwa

Snippet imodzi yomwe yachotsedwa ndi wolemba. Zachisoni (m'malingaliro mwanga) kuti Google idachotsa izi chifukwa ndikukhulupirira zidapatsa anthu kuwoneka bwino pazolemba zomwe adalemba pa intaneti.

Tizidutswa ta Google tolemera

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