The Return on Investment (ROI) ya Mapulatifomu Ogulitsa Okhazikika

Lipoti: The ROI of Marketing automation Platform

Chaka chamawa, Marketing Automation itembenuza 30! Inde, mwawerenga pomwepo. Ndipo ngakhale zikuwoneka ngati ukadaulo wopezeka ponseponse pano ndi wachinyamata wokwanira kukhala ndi ziphuphu, chowonadi ndichakuti nsanja yodzigulitsa yokha (MAP) tsopano ndi wokwatiwa, ali ndi mwana wagalu, ndipo akuyenera kuyamba banja posachedwa. 

Mukufuna Masika aposachedwa lipoti lafukufuku, Tasanthula mkhalidwe waukadaulo waukadaulo wotsatsa lero. Tidawulula kuti pafupifupi theka la mabungwe akuvutikabe kuti athe kuyeza ROI ya Marketing Automation. Kodi tinadabwa? Osati kwenikweni. Ngakhale msika wa MAP wapitilira USD $ 4B lero, mabungwe ambiri a B2B akadalimbanabe ndi malonda.

Chonde dziwitsani ROI yomwe mwakwanitsa kunena kuti ili papulatifomu yanu yamagetsi?

Nkhani yabwino ndiyakuti kwa iwo omwe amatha kuyeza ROI ya Marketing Automation, zotsatira zake ndizolimba. Mabungwe 51% ali ndi ROI yoposa 10%, ndipo 22% akuwona ROI yoposa 22%.

Manambala Owerengedwa

Ndikukayikira kwambiri kuti manambalawa sanasinthidwe kwambiri. Mukamawona kuti ogula amakono azinthu zopanga ndi ntchito za B2B amachita zambiri pamaphunziro awo ndikugula pa intaneti, ndizovuta kuganiza kuti MAP siyofunika kwambiri monga malonda anu opindulitsa kwambiri. 

Njira yabwino yolingalirira ndikulingalira dziko lomwe MAP kulibe. Ingoganizirani kuyendetsa bungwe lanu lero osatha kupanga kulumikizana ndi malingaliro anu ndi gawo laulendo wogula. Kapenanso kuti muzindikire zotsogola kwambiri ndikuziwapatsa pafupifupi nthawi yeniyeni ku bungwe lanu logulitsa. Ingoganizirani kukhala opanda injini yotsatsa yomwe ingasamalire imabweretsa kusintha kwakanthawi. 

Njira Zowongolera ROI Yotsatsa Pakompyuta

Kafukufuku wathu wavumbula zina zomwe tikukhulupirira kuti zikulepheretsa mabungwe kuti akwaniritse bwino ndikuzindikira ROI Yofunafuna Yotsatsa. Chowonekera kwambiri ndikulephera kuyeza. Tikupitilizabe kupeza kuti mabungwe ambiri otsatsa amakhalabe oyambilira kwa magulu awo a Business Analytics, okhala ndi zochepa zomwe zimaperekedwa kuti zithandizire otsatsa kuyeza magwiridwe antchito. Kudzipereka kwa ukadaulo wa analytics ndi Data Scientists othandizira othandizira ndikofunikira.

Choletsa chachikulu chachiwiri ndikusowa kwa anthu oyendetsa nsanja moyenera. Tidafunsa omwe adafunsidwa zifukwa zazikulu zosagwiritsa ntchito zina mu MAP awo, ndipo 55% adatchula kusowa kwa ogwira ntchito, pomwe 29% adazindikira kusowa chidziwitso pazinthu zina zowonjezera. Palibe funso kuti kupezeka / kufunikira kokhotakhota kumalimbikitsa onse omwe ali ndi luso la MAP. Ndichikumbutso chachikulu kuti mukamachita MAP, oyendetsa malonda akuyenera kulingalira mbali zonse zitatu zoyeserera zogwirira ntchito-anthu, njira, ndi ukadaulo.

Kodi ndi zifukwa ziti zazikulu zosagwiritsira ntchito zina mwanjira yanu yotsatsa?

Tchati: Ndi zifukwa ziti zazikulu zosagwiritsira ntchito zina mwanjira yanu yotsatsira?

Kuchita bwino bwino kumveka

China chomwe chidatulukira pomwe chikuwunika zotsatira zake ndikuwonjezeka pakutsatsa komwe MAP idapanga. Tikukhulupirira kuti phindu lalikulu la MAP ndikutha kukhala ndi zokambirana malinga ndi makonda anu ku SCALE. Zikuwonekeratu kuchokera ku data kuti omwe anafunsidwa akuzindikiranso phindu ili.

Kodi nsanja yanu yotsatsira yakhala ikuyenda bwino motani?

Kuti muwone Report of Demand Spring's Automation Benchmark Report:

Tsitsani Malipoti a Benchmark Report of Demand Spring

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