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Mapulogalamu monga Service (SaaS) Churn Rate Statistics a 2020

Tonse tamva Salesforce, HubSpotkapena Intuit Mailchimp. Iwo aloŵetsadi nyengo yowonjezereka Kukula kwa SaaS. Mapulogalamu-monga-ntchito (SaaS), mwachidule, ndi pamene ogwiritsa ntchito pulogalamuyo amalembetsa. Ndi maubwino angapo monga chitetezo, malo osungirako ochepa, kusinthasintha, komanso kupezeka pakati pa ena, mitundu ya SaaS yatsimikizira kuti ndi yopindulitsa kwambiri kuti mabizinesi akule, kusintha kukhutira kwa makasitomala ndi makasitomala. 

Kugwiritsa ntchito mapulogalamu kumakula pa 10.5% mu 2020, ambiri omwe adzayendetsedwa ndi SaaS. Ntchito za SaaS ndi mitambo zalimbikitsidwanso chifukwa cha Covid-19 pomwe 57% yamakampani akufuna kukonza ntchito zawo.

Gartner ndi Flexera

Kukula kwa SaaS kungafotokozeredwe chifukwa cha zotsatira zazikulu zomwe zimagwiritsidwa ntchito pakugulitsa, kupambana kwa makasitomala, kugulitsa, ndi kusunga. Mabizinesi a SaaS amatha kufananizidwa ndi zomera. Kukhala, kupereka, kusintha, kukula, ndi mgwirizano nthawi ikafika. Ndipo bizinesi ikamakula, makasitomala amabweranso ndikupita. Mitengo yamtunduwu imatha kukhudza bizinesi yanu ndikuyika malire pakukula pamsika ndikukula.

Mlingo wa SaaS Churn: Kufotokozedwa 

Mitengo ya SaaS churn, mwachidule, ikuwonetsa kuchuluka komwe makasitomala omwe alipo amathetsa / kuletsa zolembetsa zawo munthawi yake. 

Ndichizindikiro cha momwe wogwiritsa ntchito amasungidwira ndalama pakuperekera kwanu malinga ndi magwiridwe antchito, cholinga, mitengo, ndi kutumiza. Mtengo wa Churn umatsimikizira pakati pazinthu zina, momwe malonda anu adayendera ndi kasitomala. 

Ndipo pakukula kwa SaaS, kuchuluka kwa kukula (kulembetsa kwatsopano, kukweza, etc.) kuyenera kupitilira kuchuluka kwa churn (kuchotsedwa, olembetsa otayika). 

mrr kukula
Source: Limbikitsani

Popeza SaaS imanenedweratu kuti idzakula padziko lonse lapansi, kusungidwa kwa makasitomala ndi kuchita bwino kwa makasitomala ndikofunikira kutero kuchepetsa mitengo ya SaaS churn. Popeza kukhutira ndi kasitomala ndi chimodzi mwamagawo akulu pakati pakampani yopambana ndi ena, chidziwitso cha makasitomala chakhala gawo lofunikira pakukwaniritsa bizinesi yayikulu komanso kukula kwamakampani. 

Kuti tikudziwitseni za zomwe zachitika posachedwa ndikuphunzira zomwe muyenera kupewa, talemba mndandanda wa 10 SaaS Churn Statistics ya 2020.

Momwe Mungawerengere Churn Rate

Zingamveke zophweka, koma kuwerengera Churn Rate for Software as Service, pali ma nuances ena. Mwachidule, Churn Rate ndi chiwerengero cha makasitomala omwe amasiyidwa ogawidwa ndi chiwerengero chonse cha makasitomala kumayambiriro kwa nthawi yoyesedwa… owerengeka ngati peresenti. Nayi Mtengo wa Churn Rate:

Churn \: \% = \ kumanzere (\ kuyamba {array} {c} \ frac {Number \: ya \: Yachotsedwa \: Makasitomala} {Number \: ya \: Total \: Makasitomala \: pa \: the: kuyambira \: kwa \: the \: period} \ end {array} \ right) = \ times100

Zomwe muyenera kukumbukira mukamawerengera Churn:

  • Muyenera kuchotsa makasitomala onse atsopano pamasamba awa. Churn ndikungofanizira kwa makasitomala omwe adachotsedwa vs.
  • Muyenera kuwerengera nthawi yomweyo, koma zitha kukhala zovuta. Mwinanso makasitomala ena amakhala ndi mapangano osiyana siyana, kulipira kosiyanasiyana, kapenanso zotsatsa… mungafune kugawa zowerengera kutengera aliyense kuti awone ngati zomwe zakhudzidwazi zikuwonjezeka.
  • Muyenera kupitiriza kugawa makasitomala anu ndi zosakaniza kapena phukusi zomwe adalembetsa. Izi zidzakupatsirani tsatanetsatane wamomwe mitengo yanu kapena maphukusi azogulitsa zimakhudzira churn.
  • Muyenera kuwerengera kuchuluka kwa ndalama zanu kutengera komwe mwapeza ndikugulitsa mtengo wake. Mutha kuwona kuti kuchuluka kwa zomwe mwapeza pantchito yanu yayikulu kwambiri kungapangitse kuti njira yotsatsira isakhale yovuta ku kampani yanu.
  • Muyenera kuwerengera churn pafupipafupi kuti muwone zomwe zikuchitika pa churn komanso ngati zikuchulukirachulukira (kusasunga bwino) kapena kusintha (kukhulupirika kwamakasitomala) pakapita nthawi.

Churn sichinthu choyipa nthawi zonse… makampani ambiri a SaaS amagwiritsa ntchito churn m'malo mwa olembetsa osapindulitsa ndi omwe amapindulitsa kwambiri. Ngakhale mutha kukhala ndi vuto loyipa munthawi imeneyi, bizinesi yanu idzakhala yopindulitsa pamapeto pake. Izi zimadziwika kuti Ndalama Zoyipa Zomwe Zimachitika Mwezi Uliwonse (MRR) Churn, komwe ndalama zanu zowonjezera pamakasitomala atsopano ndi omwe alipo zikuposa ndalama zomwe mukutaya chifukwa chotsitsa kapena kuchotsera.

10 Ziwerengero za SaaS Churn

  1. SaaS churn ndi Nthawi Zogulitsa - Makampani a SaaS omwe amalumikizana ndi makasitomala zaka 2 zapitazi kapena kupitilira apo atha kunena mitengo yotsika. Ma contract ataliatali, kaya apachaka kapena kupitilira apo, adadzetsa mitengo yotsika ndi mitundu yolembetsa yamwezi umodzi yomwe ili ndi chiwopsezo cha pafupifupi 14%. Izi zitha kuwerengedwa kukhulupirika, kugwiritsa ntchito, komanso kuchita bwino pakati pa ena.
  2. Mlingo wa Churn ndi Kukula Kwa Mtengo - Makampani ocheperako komanso omwe akuyambitsa kumene atha kukhala ndi ziwopsezo zambiri. Makampani ambiri otsika kwambiri, pafupifupi 42%, amawona churn yayikulu kuposa makampani omwe amakula kwambiri. Izi zitha kuchitika chifukwa cha malonda, zoyeserera, kapena zochita za makasitomala.
  3. Mlingo Wapakatikati Wapakati pa Churn - Kwa mabizinesi omwe amapanga ndalama zosakwana $ 10 miliyoni pachaka, 20% ndiye chiwopsezo chapakatikati cha SaaS churn. Makampani apakati a SaaS amataya pafupifupi 5% mpaka 7% ya ndalama zomwe zimachitika chaka chilichonse. Izi zikutanthauza kuti, magawo awiri pa atatu aliwonse amakampani a SaaS anali ndi 5% kapena kuposa pamenepo pamwezi. Komanso, 5-7% imawonedwa ngati 'churn yovomerezeka' kutengera kukula kwa bungwe.
  4. Mlingo wa SaaS Churn ndi Kugulitsa - Kugulitsa ndi ubale wamakasitomala ndiye maziko osungira kasitomala ndi chuck churn. Malinga ndi MarketingCharts, kugulitsa mayendedwe kuli ndi churn yayikulu kwambiri pa 17% pomwe kugulitsa pamunda pafupifupi 11% mpaka 8%. Zogulitsa zamkati zili ndi chiwopsezo cha 14%. Izi zikutsimikiziranso kufunikira kwa ubale wamakasitomala ndi zoyeserera mwakukonda kwanu ndikusunga kukhulupirika kwamakasitomala.
  5. Mapulogalamu Am'manja ndi SaaS Churn Rate - Kuchulukitsa kwamwezi pamwezi kudzera pa mapulogalamu a m'manja pa 41.5% ndi vumbulutso. Izi ndizokwera pafupifupi 4 kuposa zomwe ogwiritsa ntchito amagwiritsa ntchito polumikizira intaneti malinga ndi Reply.io. Mapulogalamu oyendetsa mafoni omwe amayang'ana kwambiri pakubwera kwa zinthu zathandizira kuti izi zichepe.
  6. Makasitomala ndi Churn Rate - Ngakhale 47% amalangiza bizinesi ngati imapereka makasitomala ndi mayankho abwino, 42% adasiya SaaS yolembetsa chifukwa chosowa makasitomala. Ogwiritsa ntchito tsopano akufuna kuti chidziwitsochi chikhale chomwe chimathandizira kuti makasitomala azichita bwino. Pakufunika kukweza patsogolo kuti kasitomala achite bwino kuti achepetse mitengo yama churn.
  7. Chiwerengero cha Makasitomala ndi Mitengo ya Churn - Pafupifupi 69% yamakampani a SaaS amalingalira kuchuluka kwa makasitomala poyesa mitengo ya churn. 62% imagwiritsa ntchito ndalama ngati njira yawo yoyambirira kuti amvetsetse kuchuluka kwa ndalama. Kuphatikiza pa izi, ziphaso zaogwiritsa ntchito ndi njira inanso yoyezera mitengo ya churn.
  8. Kupeza Kasitomala Kwatsopano ndi Mitengo ya Churn - Makampani akuyika patsogolo makasitomala atsopano kuti apitilize kugwira ntchito ndikusintha manambala. Ndi 59% yokha yomwe ikutsitsimutsa makasitomala komanso kukhutira ngati chinthu chofunikira kwambiri. Kuperewera kwa kupambana kwa makasitomala kumathandizira kukwera kwamitengo yayikulu. Kugulitsa ndi kugulitsa pamtengo kuli ndi kuthekera kwakukulu pakukula kwa bizinesi.
  9. Kugwirizana Kwachangu kwa SaaS - Makampani omwe akukula mwachangu a SaaS amakhala ndi Ratio Yofulumira ya 3.9 mpaka 1. Ngakhale chiwonetsero cha Mamoon pakulonjeza makampani a SaaS ndi 4, makampani awonetsa zotsatira zabwino pakupanga ndalama zomwe zatayika chifukwa chobisalira.
  10. Kuchuluka kwa mitengo ya Churn - Ngakhale makampani 34% adawona mitengo yawo ikuchepa, 30% adati mitengo yawo yakula. Zingathenso kudziwika kuti makampani ambiri omwe amafotokoza mitengo yayikulu kwambiri amapanga ndalama zosakwana $ 10 miliyoni.

Mfundo yofunika: Pangani ndodo yanu ya SaaS

Pakufunika kuzindikira kuti kusungidwa kwa makasitomala, kukhulupirika, ndikuchita bwino ndizofunikira pakukula kwamabizinesi ndi kuchita bwino. Mwa kuchitapo kanthu zinachitikira kasitomala oyambirira, Munthu amatha kuchepetsa mitengo ya churn. Ndikofunikanso kuthandiza makasitomala anu kuti azichita nawo SaaS yanu kuti athe kupeza zidziwitso zofunikira ndikuvomerezanso malingaliro awo kuti apititse patsogolo luso la ogwiritsa ntchito ndi kapangidwe kazogulitsa. Kuthetsa mwachangu mavuto a ogwiritsa ntchito ndikuyeza momwe angagwiritsire ntchito kungathandize kuchepetsa mitengo ya churn ndikulimbikitsa kukula. 

Jafar Sadhik

Wogulitsa digito wokonda kukhala ndi chidziwitso kumunda ngati zida za SaaS, CX, ziwerengero za churn, ndi zina zambiri. M'mbuyomu, adagwirapo ntchito ngati SportsKeeda ndi Neil Patel Digital India, ndipo pano akugwira ntchito ku SmartKarrot Inc. Amakonda kuwerenga mabuku nthawi yopuma komanso wokonda kwambiri ntchito za Agatha Christie.

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