Makampani a SaaS Excel pa Kupambana kwa Makasitomala. Nanunso Mungathe… Ndipo Nayi Momwe Mungachitire

Kupambana kwa Makasitomala a SaaS

Mapulogalamu sikuti amangogula chabe; ndi ubale. Pomwe zimasintha ndikusintha kuti zikwaniritse zofuna zaukadaulo zatsopano, ubale umakula pakati pa omwe amapereka mapulogalamu ndi womaliza-kasitomala-momwe kugula kosatha kukupitilira. Mapulogalamu-monga-utumiki (SaaS) opereka mautumiki nthawi zambiri amapambana pantchito yamakasitomala kuti apulumuke chifukwa amakhala akugula mosalekeza m'njira zingapo. 

Kusamalira makasitomala kumathandiza kutsimikizira kukhutira kwa makasitomala, kumalimbikitsa kukula kudzera pazanema komanso kutumizirana mawu pakamwa, ndikupatsa ogwiritsa ntchito chidaliro cholimbitsa ubale wawo kudzera muntchito zina ndi kuthekera. Kwa omwe amapereka SaaS omwe akuchita gawo la B2B, izi zitha kutanthauza mipando ndi ziphaso zochulukirapo, zonse kuchokera kwa kasitomala m'modzi.

M'magulu azachuma opikisana masiku ano, chithandizo chapadera cha makasitomala chimatha kukhala chosiyanitsa kwambiri kuposa zonse. Ndili ndi malingaliro, nazi malangizo angapo ofunikira ochokera kumunda wa SaaS:

1. Musalole zabwino (kusungitsa mtengo) kukhala mdani wa angwiro (kukhutira ndi makasitomala).

Kusunga mtengo ndicholinga choyenera. Kuwonjezeka kwambiri, komabe, kumatha kubweretsa zisankho zoyipa.

Ntchito zambiri zamakasitomala adayesayesa kusamalira ndalama mwa kukhumudwitsa makasitomala awo, ndikutsitsa zomwe makasitomala akumana nazo chifukwa chake. Ena akhazikitsa njira zina zodzithandizira, zomwe zitha kukhala zamtopola kuti "werengani nkhaniyi ndikudziwonera nokha," koma omwe amapereka SaaS ndi akatswiri pakumvetsetsa kukula kwake sikokwanira zonse. Mil-Milvy Millennials ndi a Gen Zers atha kukhala olingana ndi njira yodzifunira yapaintaneti, koma makasitomala a Gen X ndi makanda omwe amakonda kugwiritsa ntchito foni amadziona ngati njira yodzichitira ngati njira yosavuta yothetsera kulumikizana kwachindunji ndi anthu.

Mabungwe othandizira omwe amayesanso kuthana ndi vuto la ntchito yotsika mtengo pochepetsa nthawi yolumikizana nawonso amaphonya mfundoyi. Mwa kulimbikitsa othandizira kuti achepetse nthawi yomwe amagwiritsidwa ntchito pafoni iliyonse, macheza, uthenga, kapena imelo, ndikosavuta kusamvetsetsa kapena kunyalanyaza zosowa zamakasitomala. Mavuto osauka nthawi zambiri amakhala zotulukapo.

Ndikofunikira kuzindikira kufunikira kwakukumana kwamakhalidwe pakukhulupirika kwamakasitomala kwa nthawi yayitali, makamaka mkati mwa kugula kosalekeza. Mpaka pomwe makampani azigulitsa mtengo, kusakhulupirika, ndi kuwonongeka kwa mbiri, kusungidwa kwakanthawi kochepa kukupitilizabe kupambana kwakanthawi.

2. Yikani masitepe awiriwa m'malo mwake.

Mabungwe abwino kwambiri othandizira ndi mabungwe othandizira amayang'ana pazinthu zingapo: makamaka:

  1. Avereji yothamanga kuyankha - miyala (yofanana ndi liwiro loyankha, kapena ASA), yomwe imatha kuyezedwa ndi nsanja iliyonse yamasiku ano yothandizira; ndipo imodzi imayang'ana kukhutira kwa makasitomala, ndimayendedwe omwe amasonkhanitsidwa kudzera pakafukufuku waposachedwa. Nthawi zoyankhira ndizoyesa kuwerengera, kupezeka ndi kukhutira, chifukwa chake mayankho ayenera kukhala achangu momwe angathere.
  2. Zambiri zokhutira ndi makasitomala - limodzi ndi ndemanga zaulere, onetsani ngati zosowa za kasitomala zantchito zonse (QoS) zidakwaniritsidwa. M'malo moweruza mogwiritsa ntchito maselo ngati zisankho zoyamba kukhudza ndi kuyimba kwakanthawi-komwe kumatha kugwiritsidwa ntchito mosavuta ndipo pamapeto pake sikumatsimikizira kuti QoS-SaaS opereka chithandizo amapeza bwino pakuyeza ASA ndikukhutira kwathunthu.

3. Ganizirani kasitomala ngati kuti ndi mayi anu pafoni.

Chisoni ndi gawo lalikulu lothandizira makasitomala. Ingoganizirani kuti ndi amayi anu kapena abale anu apafoni; mungafune kuti malo othandizira athe kuyankha mwachangu (kapena mupatseni mwayi wolandiranso). Mufunanso kuti wothandizirayo aziyenda pang'onopang'ono pamayankho ake modekha komanso mwachifundo, ngakhale zitatanthauza kuti mumulankhula kudzera paulalo wothandizira. Pomaliza, mungafune kuti wothandizirayo azimupatsa nthawi yonse yomwe angafune, ngakhale zitenga mayitanidwe kupitilira malire osakwanira.

Funsani woyang'anira makasitomala ku kampani iliyonse ya SaaS ndipo avomereza kuti kuphunzitsa maluso a pulogalamu yamakasitomala sikuti ndi mwayi chabe; m'malo mwake, ndikofunikira. Ngakhale maphunziro a wothandizila pakampani ndiabwino ndipo zambiri za ASA zili pamwambapa, kuchitira kasitomala aliyense ngati wam'banjali zimapangitsa ogwiritsa ntchito kunyoza mtundu wanu koposa zina zonse.

4. Limbikitsani nthumwi zanu ku madipatimenti ena

Zokopa zamkati ziyenera kukhala zowululira kwambiri zakuthandizira kwamakasitomala. Kampani ikalimbikitsa othandizira ake ogwira ntchito bwino kumadera ena a bungweli, zikutanthauza kuti sikuti amangophunzitsa bwino komanso amapatsa ogwira ntchitoyo ntchito.

Madipatimenti anzeru othandizira makasitomala sawopa kulola owagwirira ntchito kuti apitilize kugulitsa, chitsimikizo chamtundu, chitukuko cha malonda, kapena zina. Zimatanthawuza kuti othandizirawo aphunzira chizindikirocho komanso mphamvu zake komanso mwayi wakukula kuchokera kuwonekera kwawo kutsogolo. Monga omaliza maphunziro a "ulimi wamakampani", ali ndi zidziwitso ndi zizolowezi zamtengo wapatali zomwe zidzapindulitsidwe pabizinesi yonse.

Kuganizira zomwe zili zofunika kuyendetsa bwino (kasitomala)

Anthu amalonda amakonda kunena kuti, "Zomwe zimayezedwa zimayang'aniridwa." Pochita makasitomala, komabe, zomwe zimayezedwa nthawi zambiri zimakhala kugwiritsidwa ntchito. Othandizira a SaaS ali ndi mwayi wopewa misampha yoyesa chifukwa amazindikira kuti mchitidwewu umasunthira kutali ndi makasitomala m'malo moyang'ana iwowo.

Ndi dziko lomwe limatulukanso kunja uko, ndipo makasitomala amayamikira zokumana nazo pazinthu zina zonse. Momwe kampani imagwirira ntchito makasitomala ake ndiyofunika kwambiri ngati zomwe amagulitsa. Othandizira mapulogalamu atha kukhala kuti akugulitsa yoyamba S in SaaS, koma kuti achite bwino amayenera kukhala ambuye kwachiwiri S. Limeneli ndi lingaliro lomwe kampani iliyonse — komanso kasitomala aliyense — angayamikire. 

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