SaaS Isinthira Kupereka Database ngati Service

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Masabata angapo apitawo, ndinali ndi mwayi womvera kwa ExactTarget Chief of Operations, a Scott McCorkle, amalankhula zakusintha kwa nsanja yawo. Ndalemba m'mbuyomu kuti ndikukhulupirira Opereka Maimelo Atumizira alumpha nsombazi - ndipo zikuwoneka kuti ma ESP omwe amaganiza zakutsogolo adazindikira kale.

Scott adalankhula ndi cholinga cha ExactTarget chokhala Malo Otsatsa kwa makampani. M'malo mongokhala injini yotumizira imelo, ExactTarget ikukakamira kuti ikhale nkhokwe ya makasitomala ake ambiri ndi zolinga zotsatirazi:

  1. Kuphatikiza Zambiri ndi Kupezeka - kudzera mu API yathunthu, zowonjezera zolimba ndi zotetezeka, zomangamanga zolimba, ndizotheka tsopano kuti makampani azisunga ndikugwiritsa ntchito ExactTarget ngati gwero lotetezeka, lovomerezeka posunga zomwe makasitomala awo akusunga.
  2. Malamulo Oyenerera - chifukwa ExactTarget imapereka mauthenga kudzera pa imelo, mawu, ma SMS ndi malo ochezera, zikhalidwe zamtunduwu zitha kujambulidwa, kusungidwa ndikugwiritsa ntchito kukonza kufunikira kwakutumiza uthenga kwa makasitomala amenewo.
  3. Kutumiza Kulumikizana - ExactTarget ili ndi makina othamanga othamanga kwambiri pamsika ndipo mtundu wawo wa OEM ukuphulika chifukwa cha magwiridwe antchito. Zowonjezedwa pa izi ndi Voice, SMS ndipo, mutagula CoTweet, mwina mauthenga azanema.
  4. Kuyeza Pamwamba pa Zonse - ExactTarget ikuyang'ana kuti ikwaniritse bwalolo popereka muyeso wamphamvu pazolumikizana zonse zotuluka.

Kusunga deta kumawoneka ngati kwachilengedwe kwa Mapulogalamu ngati Service Kasitomala Kasitomala Management (CRM) ntchito, koma mafakitale ena tsopano akusunthira mbali iyi. Wofufuza ma Analytics, Webtrends, wakhazikitsa Mlendo Data Mart, kulola kugawidwa kwamphamvu ndi magawo omwe amangidwa molunjika mu malonda. Webtrends ili ndi REST YABWINO kwambiri API ndipo, kuphatikiza ndi injini yotsogola yotsogola, kusungitsa nkhokwe yamakasitomala anu ndi Webtrends kumapereka otsatsa opita patsogolo ndi zida zina zamphamvu zowunikira ndikuyesa kulumikizana.

Database monga Service idayambitsidwa zaka zingapo zapitazo ndi omwe amapereka ngati Amazon ndi Google omwe amapereka nkhokwe zosanjikizana zosavuta mumtambo. Zonsezi ndizabwino, koma popanda mapulogalamu oti agwiritse ntchito zomwezo, makampaniwo sanalandiridwe monga momwe zilili anthu amaganiza kuti zingatero. Ubwino womwe makampani monga ExactTarget ndi Webtrends ali nawo ndikuti atsimikizira kulumikizana komanso analytics Zogulitsa zomwe zilipo kale pa a DaaS.

Ngakhale opereka onsewa amalumikizana mwamphamvu wina ndi mnzake, zikuwoneka kuti akupikisana kwambiri kuti akhale gwero lalikulu lazidziwitso zamakasitomala. Ecommerce, CRM, Maimelo ndi ma Analytics operekera zonse akhala akukakamira kuti akhale nkhokwe zosunga mbiri ndipo onse posachedwa apereka ntchito zosunga deta yanu, kupereka mauthenga olimba ndi analytics deta yanu. Yemwe ali ndizosankhazo amakhala ndi kasitomala - choncho SaaS Othandizira akukakamira kuti akhale Database pomwe operekera ma Service aphulika chaka chamawa. Imeneyi ndi njira yabwino kwa SaaS popeza kusamuka kapena kusiya omwe amakupatsani kumakhala kovuta kwambiri akamasunga nkhokwe zanu!

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