Magulu Atatu Ogulitsa A Zifukwa Amalephera Popanda Kusanthula

zama analytics

Chithunzi chodziyimira bwino cha wogulitsa bwino ndi munthu amene amayenda (mwina ndi fedora ndi chikwama), wokhala ndi chisangalalo, kukopa, ndikukhulupirira zomwe akugulitsa. Ngakhale kukongola ndi chithumwa zikugwiranso ntchito masiku ano, analytics chatuluka ngati chida chofunikira kwambiri mubokosi la timu iliyonse yogulitsa.

Zambiri ndizomwe zili pachimake pamachitidwe amakono ogulitsa. Kugwiritsa ntchito bwino data kumatanthauza kupeza malingaliro oyenera kuti mudziwe zomwe zikugwira ntchito ndi zomwe sizigwira. Popanda analytics mmalo mochitira izi, ogulitsa ndi otsatsa amachita makamaka mumdima, motsogozedwa ndi nzeru. Monga kukhazikitsidwa kwa analytics ikupitilizabe kukula, ndipo zida zikafika potsogola, chisangalalo sichokwanira; kulephera kuphatikiza analytics nthawi yonse yogulitsa ikuyimira zovuta zolimbana ndi mpikisano.

Kafukufuku wochokera ku McKinsey, wofalitsidwa mu eBook yotchedwa Big Data, Analytics, ndi Tsogolo Lotsatsa & Kugulitsa, apeza kuti makampani omwe amagwiritsa ntchito bwino Big Data komanso analytics onetsani zokolola komanso phindu lomwe lili 5 mpaka 6 peresenti kuposa anzawo. Kuphatikiza apo, makampani omwe amaika zidziwitso pakati pazogulitsa ndi malonda amasintha kutsatsa kwawo bweretsani ndalama (MROI) ndi 15 - 20 peresenti, yomwe imawonjezera $ 150 - $ 200 biliyoni yowonjezera.

Tiyeni tiwone zifukwa zikuluzikulu zitatu zomwe magulu ogulitsa amagulitsa popanda ma analytics.

1. Wosaka nyama mumdima

popanda analytics, Kupeza momwe ungasinthire kutsogolera kumakasitomala kumakhazikika pamaganizidwe komanso / kapena pakamwa. Kudalira matumbo anu, osati deta, kumatanthauza kuwononga nthawi ndi mphamvu zambiri kwa anthu olakwika, mitu, mawonekedwe amawu - kapena zonsezi pamwambapa. Kuphatikiza apo, ogulitsa malonda sikuti amangoyesetsa kuti asinthe njira, koma kuti awasandutse makasitomala amtengo wapatali. 

Izi sizinthu zomwe zingachitike pamanja chifukwa pali zosintha zambiri komanso zolumikizana zobisika. Palibe njira ziwiri zomwe ndizofanana, ndipo chidwi chawo chimatha kusinthasintha tsiku ndi tsiku. Ogulitsa malonda, yesetsani momwe angathere, sakhala owerenga malingaliro. Mwamwayi, analytics ikhoza kuwunikira.

Ma Analytics amatha kutulutsa chidziwitso cha zomwe zikuchitika, kuwulula zomwe zimagwira ntchito ndi zomwe sizigwira ntchito, kotero anthu ogulitsa amalowa pamisonkhano yonse ali okonzeka. Kuphunzira kuchokera pazokambirana zofunika kwambiri pamalonda kumathandizira kuti azisintha nthawi zonse. Mwachitsanzo, analytics itha kudziwa ngati zithunzi zina zimasunthira kuyankha kwamphamvu kuposa zina, ngati chiwongola dzanja chimatsika pakadutsa nthawi. Kuwonekera kumeneku kumathandizira kubwereza kuti kulimbikitse mitengo yawo yapafupi ndikufupikitsa malonda. Ma Analytics amathanso kufotokozera zomwe zikuchitika ndikuwonjezera kulondola kwa mapaipi, pogwiritsa ntchito deta kuti mumvetsetse zomwe zikuyenera kutsekedwa.

2. Wokakamira m'matope

Otsatsa nthawi zambiri amakhala munthawi yopanga. Amayesa kupanga zitsogozo zambiri momwe angathere, amawatumiza ku malonda kuti akwaniritse, kenako ndikuyang'ana pazambiri zosagwirizana ndi zomwe akuganiza kuti zikugwira ntchito. Komabe monga tafotokozera pamwambapa, zambiri mwazomwezi sizimatembenuka konse. Popanda analytics, "chifukwa" sichimadziwika, ndipo otsatsa samaphunzira kuchokera pazolakwitsa zawo.

chinkhoswe analytics perekani ogulitsa ndi otsatsa chimodzimodzi ndi mayankho ochulukirapo, kuti athe kudziwa zomwe zikhala zenizeni. Amapereka kuwonekera kofananako pazokonda zamakasitomala ndipo izi zimalola magulu kukhala anzeru komanso othandiza pakapita nthawi. Zomwe gulu logulitsa limaganiza kuti malo ogulitsa kwambiri sangakhale malo ogulitsa kwambiri, ndipo kuyesayesa kwawo kungakhale kovuta chifukwa. Chinkhoswe analytics ndi chida champhamvu cha osayamba iwo posintha POV yawo, ndikupereka chidziwitso chazovuta pazazinthu ndi njira zomwe zimakhudza kwambiri. Akamvetsetsa ulendo wamakasitomala, amatha kukonza njira zawo moyenera.

3. Kutsatsa misa

Kaya mukugulitsa masheti kapena mapulogalamu owerengera bizinesi, kusanja kwanu kumalimbitsa malonda anu. Ogula masiku ano ali ndi minda yambiri kotero kuti alibe nthawi kapena chidwi ndi zinthu zomwe sizogwirizana mwachindunji ndi zosowa zawo. Komabe, kampani iliyonse, ngakhale wogula aliyense, ndiwosiyana, zomwe zimapangitsa kumvetsetsa zosowa zawo ndikusintha makonda molingana ndi zovuta zosatheka, osapanda analytics kuthandiza.

Otsatsa ndi otsatsa ali ndi chidziwitso chambiri chopezeka m'zinthu zamkati ndi zakunja zomwe zitha kuthandiza kuwulula zomwe akufuna ndikuyenera kumva. Pogwiritsa Ntchito Big Data, analytics, komanso kuphunzira pamakina, makampani amatha kusintha uthenga wawo kuti athe kuthandiza aliyense amene angakhale kasitomala. Mwa njira iyi, analytics amasiyanitsa mamvekedwe anu ndi gulu ndikuwonjezera mwayi woti mgwirizano ungatseke.

Pazogulitsa zonse, analytics zimapangitsa magulu ogulitsa ndi otsatsa kukhala anzeru, ogwira ntchito bwino komanso ogwira ntchito bwino, osanenapo zogwirizana, zomwe zimalumikizidwa ndi zokolola. Ndizofunikira pamipikisano masiku ano, komanso zodziwikiratu analytics kunyamuka, kungokhala kofunikira kwambiri.

Amalonda akudalira kwambiri kulosera analytics kuphatikiza deta, kukonza magwiridwe antchito awo, ndikuwongolera kupanga zisankho. Zolemba za Gartner Mpikisano wa Hype wa CRM Sales (2015) zikhomo za Sales Predictive Analytics ngati ukadaulo wamtengo wapatali pazaka ziwiri kapena zisanu zikubwerazi, ndipo Forrester Research adapeza kuti pafupifupi awiri mwa atatu mwa ogulitsa akutsatira kapena kupititsa patsogolo kuneneratu analytics zothetsera lero kapena kukonzekera kutero miyezi 12 ikubwerayi. Kulosera analytics amatenga magulu ogulitsa kuchokera kuchitapo kanthu mpaka kuchitapo kanthu. Popanda kugwiritsa ntchito zida izi, makampani adzipeza atasiyidwa m'fumbi.

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