Kodi Kutsatsa Kwama digito Kumadyetsa Bwanji Ntchito Yanu Yogulitsa

Kutsatsa Kwama digito ndi Ntchito Yogulitsa

Mabizinesi akamawunika momwe amagulitsira, zomwe akuyesera kuchita ndikumvetsetsa gawo lililonse paulendo wa ogula kuti adziwe njira zomwe angakwaniritsire zinthu ziwiri:

  • kukula - Ngati kutsatsa kungakope chiyembekezo chochulukirapo ndiye kuti ndizotheka kuti mwayi wokulitsira bizinesi yawo uchulukirachulukira chifukwa mitengo yakusintha ikhalabe yolimba. Mwanjira ina ... ngati ndingakope mwayi wambiri wa 1,000 ndikutsatsa ndipo ndili ndi chiwongola dzanja cha 5%, zomwe zikufanana ndi makasitomala ena 50.
  • Kutembenuka - Pa gawo lililonse lazamalonda, kutsatsa ndi kugulitsa ziyenera kukhala zikugwira ntchito kuti iwonjezere kuchuluka kwa kutembenuka kuyendetsa ziyembekezo zambiri kudzera pakusintha. Mwanjira ina, ngati ndingakope ziyembekezo zomwezi za 1,000 koma ndikutha kuwonjezera kutembenuka kwanga kukhala 6%, zomwe zikuyerekeza makasitomala ena 60.

Kodi Funnel Yogulitsa Ndi Chiyani?

Ngalande yogulitsira ndi chiwonetsero cha ziyembekezo zomwe mukuyembekezera ndikutsatsa ndi kutsatsa kwazomwe mukugulitsa kapena ntchito yanu.

faneli yamalonda ndi chiyani

Kugulitsa ndi kutsatsa nthawi zonse kumakhudzidwa ndi fanolo logulitsa, nthawi zambiri kumakambirana chiyembekezo chomwe chilipo muipiipi kufotokozera momwe angakwaniritsire kukula kwakutsogolo kwa bizinesi yawo.

Ndi kutsatsa kwadijito, kulumikizana pakati pa malonda ndi kutsatsa ndikofunikira. Ndimakonda mawuwa kuchokera kuma podcast anga aposachedwa:

Kutsatsa kumayankhula ndi anthu, kugulitsa kumagwira ntchito ndi anthu.

Kyle Hamer

Ogulitsa anu amakhala ndi zokambirana zofunikira tsiku lililonse. Amamvetsetsa nkhawa zamakampani awo komanso zifukwa zomwe kampani yanu ikhoza kutaya malonda ndi omwe akupikisana nawo. Pamodzi ndi kafukufuku woyambira ndi wachiwiri komanso wotsatsa, otsatsa amatha kugwiritsa ntchito chidziwitsochi kuti athandize pakutsatsa kwawo kwa digito… kuwonetsetsa kuti chiyembekezo chilichonse pamagawo azitsulo chili ndi zothandizirazo zomwe zingathandize omwe angakwanitse kusintha gawo lotsatira.

Magawo Othandizira Ogulitsa: Momwe Kutsatsa Kwama digito Kumawadyetsera

Pamene tikuyang'ana njira zonse zolankhulirana ndi njira zomwe tingaphatikizire mu njira yathu yotsatsa, pali njira zina zomwe tingagwiritse ntchito kuti tiwonjezere ndikusintha gawo lililonse lazamalonda.

A. Kuzindikira

Kutsatsa ndi zofalitsa yambitsani kuzindikira za malonda ndi ntchito zomwe bizinesi yanu imapereka. Kutsatsa kumathandizira gulu lanu logulitsa kuti ligwiritse ntchito omvera ofanana ndi magulu owunikira kutsatsa ndikulimbikitsa kuzindikira. Gulu lanu lapa media media limatha kupanga zinthu zosangalatsa komanso zolimbikitsa zomwe zimagawana ndikuthandizira kuzindikira. Gulu lanu lolumikizana ndi anthu likulimbikitsa otsogola ndi nyumba zofalitsa nkhani kuti lifikire omvera atsopano ndikulimbikitsa kuzindikira. Mwinanso mungafune kutumiza zogulitsa ndi ntchito zanu kuti mupereke mphotho zodziwitsa magulu amakampani ndi zofalitsa.

B. Chidwi

Kodi anthu amachita chidwi ndi malonda anu kapena ntchito zanu zikuwonetsa chidwi? Masiku ano, nthawi zambiri amapezeka pamisonkhano, amatenga nawo mbali m'magulu azamalonda, kulembetsa m'makalata othandiza, kuwerenga zolemba, ndikusaka Google pamavuto omwe akufuna kuwathetsa. Chidwi chitha kuwonetsedwa ndikudina pakutsatsa kapena kutumizira komwe kumabweretsa chiyembekezo patsamba lanu.

C. Kuganizira

Kuyang'ana malonda anu ndi nkhani yowunika zofunikira, mtengo wake, mbiri ya kampani yanu pamodzi ndi omwe akupikisana nawo. Apa ndiye gawo pomwe malonda amayamba kutenga nawo mbali ndikutsatsa mayendedwe oyenerera (MQLs) amasandulika kukhala otsogolera oyenerera ogulitsa (Ma SQL). Ndiye kuti, chiyembekezo chomwe chikufanana ndi mbiri yanu ya demographic ndi firmagraphic tsopano chalandidwa ngati chitsogozo ndipo gulu lanu logulitsa likuwathandiza kuti athe kugula ndikukhala makasitomala abwino. Apa ndipomwe malonda ali ndi luso lapamwamba, kupereka milandu yogwiritsa ntchito, kupereka mayankho, ndikugwetsa nkhawa zilizonse kuchokera kwa wogula.

D. Cholinga

M'malingaliro mwanga, gawo lofunitsitsa ndilofunika kwambiri malinga ndi nthawi yake. Ngati ndiwosaka kufunafuna yankho, kumasuka komwe mungatenge zambiri zawo ndikupangitsa kuti ogulitsa anu azitsatira ndikofunikira. Kusaka komwe adagwiritsa ntchito kunapereka cholinga choti akufuna yankho. Nthawi yoyankha kuti ikuthandizeninso ndiyofunikira. Apa ndipomwe dinani-kuyitanitsa, kuyankha kwamafomu, bots bots, ndi ma bots amoyo zimakhudza kwambiri kusintha kwa mitengo.

E. Kuwunika

Kuwunika ndi gawo pomwe ogulitsa amatenga zidziwitso zambiri zomwe angathe kuti athe kukhala ndi chiyembekezo choti muli ndi yankho lolondola. Izi zitha kuphatikizira malingaliro ndi ziganizo zantchito, zokambirana zamitengo, kuyikanso mgwirizano, ndikufufuza zina zilizonse. Gawoli lakula ndi mayankho olola malonda pazaka zingapo zapitazi - kuphatikiza zikwangwani zadijito ndikugawana zolemba pa intaneti. Ndikofunikanso kuti bizinesi yanu ikhale ndi mbiri yabwino pa intaneti popeza gulu lawo lomwe likugwirizana limakhala likufufuza ndikusaka kampani yanu.

F. Kugula

Njira yogulira mosasunthika ndiyofunikira kwambiri pakufufuza kwa ecommerce kwa ogula zabwino monga momwe zilili ndi kampani yamalonda. Kukhala wokhoza kulipira mosavuta ndikusonkhanitsa ndalamazo, kulumikizana ndi zomwe zikuyenda, kutumiza kutumiza kapena kutumizira zoyembekezera, ndikusunthira chiyembekezo kwa kasitomala kuyenera kukhala kosavuta komanso kulumikizidwa bwino.

Kodi Ntchito Yogulitsa Siphatikizanji?

Kumbukirani, cholinga cha fanolo yogulitsa ndikusintha chiyembekezo kukhala kasitomala. Sizimangopitilira izi ngakhale magulu amakono ogulitsa ndi magulu otsatsa amakhala omvera pazomwe makasitomala amapeza komanso zosowa zamakasitomala.

Ndikofunikanso kuzindikira kuti nyuzi zogulitsa ndizoyimira zomwe gulu lanu likugulitsa komanso gulu logulitsa ... sizikuwonetsa ulendo wa ogula enieni. Wogula, mwachitsanzo, amatha kuyenda uku ndi uku mkati mwaulendo wawo. Mwachitsanzo, chiyembekezo chitha kufunafuna yankho lophatikiza zinthu ziwiri mkati.

Pakadali pano, amapeza lipoti lowunikira pamtundu wa nsanja yomwe akufuna ndikukuzindikirani ngati yankho lothandiza. Izi zidawasiya kuzindikira ngakhale anali ndi zolinga kale.

Musaiwale… ogula akusunthira kukulira ku njira zodzithandizira poyesa kugula kwawo. Chifukwa cha izi, ndikofunikira kuti bungwe lanu likhale ndi laibulale yokwanira yowathandizira paulendo wawo ndikuwayendetsa pagawo lotsatira! Ngati mutachita ntchito yayikulu, mwayi wofikira zambiri ndikusintha zina zidzachitika.

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