Kufalitsa Pogulitsa: Njira Zisanu Ndi Imodzi Zomwe Zimapatsa Mitima (Ndi Malangizo Enanso!)

Njira Zogulitsira - Makadi Olembedwa Pamanja

Kulemba makalata amalonda ndi lingaliro lomwe limayambira m'mbuyomu. Nthawi imeneyo, makalata ogulitsira akuthupi anali chizolowezi chobwezera otsatsa khomo ndi khomo ndi malo awo. Masiku ano amafuna njira zamakono (ingoyang'anani kusintha kwa malonda owonetsera) ndikulemba makalata ogulitsa bizinesi ndizosiyana. 

ena mfundo wamba zokhudzana ndi mawonekedwe ndi zilembo zamakalata ogulitsa zikugwirabe ntchito. Izi zati, kapangidwe ndi kutalika kwa kalata yamabizinesi anu zimadalira mtundu wa omvera anu ndi zomwe mukufuna kugulitsa. Kutalika kwanthawi zonse ndi ndime 4-8, koma zitha kukhala zochulukirapo ngati zogulitsa zanu zimafunikira kulongosola molondola, kapena zochepa, pazotsatsa zowongoka. 

Komabe, tiwunikiranso ma hacks othandizira omwe angakuthandizireni kutseka maubwenzi komanso kupambana mitima ya omvera anu.

Njira 1: Gwiritsani Ntchito Makina Othandizira Kusintha Makalata Anu Ogulitsa Pabizinesi

Ngati mukufuna kuti makalata anu ogulitsa agulitse mitima, muyenera kuwonekera munjira zambiri. Choyamba, muyenera kupanga luso ndikupanga zinazake. Kutumiza zolemba pamanja ndi njira yabwino yoperekera makalata anu, komabe, kuzilemba zokha kumatha kutenga nthawi.  

Mwamwayi, mutha kugwiritsa ntchito fayilo ya ntchito yolemba pamanja zomwe zimayendetsa dongosolo lonse ndikupangitsa zolemba zanu kuwoneka ngati zidalembedwa ndi dzanja la munthu pogwiritsa ntchito cholembera chenicheni. Kutumiza kalata yantchito ngati iyi, ndi mawonekedwe owoneka bwino, osanja makonda, ndi njira yabwino yopezera mtima wa wolandirayo.

Njira 2: Phatikizani Umboni Wamphamvu Pagulu

Palibe chomwe chimagulitsa bwino kuposa chinthu chomwe chimatchedwa "chosintha moyo" ndi malingaliro ndi zokumana nazo za omwe amagwiritsa ntchito. Izi sizitanthauza kuti malonda anu akuyenera kukhala osintha, koma ayenera kukhala ndi chitsimikiziro chachitukuko chopangidwa ndi mawu a makasitomala okhutira. 

Ndicho chifukwa chake kuli bwino kuphatikiza umboni wamagulu m'makalata anu ogulitsa. Kupereka ulalo pamaumboni amakanema ndi njira imodzi yochitira izi. Njirayi imatsimikiziridwa kuti imayendetsa bwino malonda.

Umboni wa makanema kasitomala ndi chiyambi cha batani la CTA (Call to Action) lomwe liyenera kuyikidwa pansi paumboni. Cholinga ndikugwiritsa ntchito mphamvu zakulimbikitsana zomwe kudalipo kwanu kunapangitsa owonera ndipo mwachilengedwe zimawapatsa mwayi wosankha (kudzera pa CTA).

Njira 3: Gwiritsani Ntchito Zida Zowonjezera za LinkedIn

Palibe malo abwino oti otsatsa a B2B azigwiritsa ntchito ndikutumiza makalata ogulitsa kuposa LinkedIn. LinkedIn ndi nsanja yayikulu yamabizinesi pomwe mitundu yonse ya akatswiri imasonkhana kuti iphunzire, kulumikizana, kukulitsa bizinesi yawo ndikugulitsa malonda awo kapena ntchito zawo. Ndi msika wapadera womwe uli ndi mwayi wambiri womwe uyenera kugwiritsidwa ntchito pamalonda anu.

ambiri Zida zamagetsi za LinkedIn itha kukuthandizani kuti mukwaniritse mawonekedwe anu mwanjira yolenga. Mwachitsanzo, zina mwazinthuzi zimapereka mawonekedwe azithunzi kuti muthe kuwonjezera dzina la wolandirayo kapena chithunzi chake mkati mwazithunzi, kuti chikhale chapadera kwambiri. Zida zamagetsi za LinkedIn zitha kupanganso zambiri zolondola kuchokera kuzambiri za omwe mukufuna kuwapanga ndikupanga mauthenga aumwini komanso abwino monga momwe anthu amawalembera.

Njira 4: Pangani Mzere Wotsegulira Wanu

Cholakwitsa chachikulu polemba kalata yogulitsa ndi malonje osayenera. Palibe amene amakonda malonje achibadwa monga "Wokondedwa wokhulupirika kasitomala" kapena "Wokondedwa wowerenga". M'malo mwake, omvera anu amafuna kudzimva apadera, olemekezedwa, ndi kuchitiridwa mwapadera.

Ichi ndichifukwa chake kuphatikiza mayina awo ndi ntchito zawo (zamabizinesi a B2B) mumalonje anu, ndi njira yotsimikizika yowawonetsera kuti mumalankhula ndi munthu ameneyo. Kupita kwa "Wokondedwa Ben" kapena "Wokondedwa Doctor Richards" kukufikitsani kutali ndikuonetsetsa kuti wolandirayo akufuna kuwerenga kalata yanu mopitilira.

Ndi omvera ambiri, ndizovuta kuyankhula pamunthu aliyense mwanjira yapadera ndikulemba kalata iliyonse yomwe angawalembere. Apa ndipomwe makina amathandizira ndikusungira nthawi yochuluka mwakusonkhanitsa zidziwitso monga dzina, ntchito, jenda, ndi zina zambiri.

Njira 5: Gwiritsani Ntchito Makanema Pazogulitsa Zanu

Kanema pakadali pano ndi imodzi mwazinthu zabwino kwambiri mawonekedwe okhutira okhutira zomwe zimapangitsa kuyanjana modabwitsa ndipo kumiza omvera kuposa mtundu wina uliwonse. Muyenera kuyigwiritsa ntchito mopindulitsa ndikuphatikizira m'makalata anu amabizinesi kuti malonda anu azigwira bwino ntchito. 

Kanema wapakanema amatha kukopa chidwi cha omvera nthawi yomweyo ndikukambirana mwachidule mitu yomwe mungakonde kugwiritsa ntchito mawonekedwe. Ndi kanema, mutha kuphatikiza zochitika zomwe zingagwire ntchito yanu, kuwonetsa kukhutira kwa kasitomala wanu, ndipo pamapeto pake, lumikizani mozama ndi omvera anu. 

Zida zambiri zimatha kukuthandizani kupanga makanema apaintaneti okhala ndi makanema ojambula pamanja ndi zowonera zokopa, zomwe zimayendetsa kutembenuka.

Njira 6: Gwiritsani Ntchito Zowerengera Nthawi 

Mutha kuphatikiza nthawi yowerengera nthawi mumaimelo anu ogulitsa chifukwa amatha kukhala achangu mwa omwe akuwerenga. Ma timers awa ayenera kukhala pamwamba, pansi pamutu, womangidwa ndi mawonekedwe owoneka bwino omwe amakopa chidwi.

Cholinga chanu sikungowathamangitsa koma kuwonetsa zabwino za malonda anu ndikugogomezera kuti nthawi yochitira izi ndi yochepa. Izi zati, mukufunabe kukhala ndi yankho lothandiza pamavuto awo komanso njira yoyenera kuwonetsera.

Nawa Malangizo Owonjezera Ogulitsa

Nawa maupangiri kuti makalata anu ogulitsa agulitse mitima:

  • Onetsetsani kuti mumadziwa omvera anu ndi kuwagawa bwino kuti mudziwe zomwe achite
  • Pangani mitu yankhani komanso mitu yaying'ono yomwe ikufanana ndi mtundu wa omvera anu
  • Phatikizani ma CTA opitilira umodzi pomwe ndi achilengedwe (pansi pa maumboni apakanema, kumapeto kwa kalatayo, ndi zina)
  • Gwiritsani ntchito zokopa kuti mupange chidwi mwa owerenga anu
  • Gwiritsani ntchito mabokosi achinsinsi m'kalata yanu kuti owerenga aziwerenga zambiri ku lithe
  • Nthawi zonse ikani zomwe mwapereka patsamba loyamba
  • Osachinyalanyaza ndi chidziwitsocho, ingophatikizani zowona zabwino, mawonekedwe, ndi zina zomwe malonda ndi ntchito yanu ili nazo
  • Gwiritsani ntchito njira zovomerezeka monga Johnson bokosi kuwunikira zabwino zomwe mwapereka m'kalatayo

Kodi Johnson Box ndi chiyani?

Zaka makumi asanu ndi limodzi zapitazo, katswiri wotsatsa malonda a Frank H. Johnson adayesa ngati angawonjezere kuyankha kwamakalata ake ogulitsa kudzera munjira yodziwika bwino ngati Johnson Box. Johnson Box akunena izi pamutu pamutu pamalonjerowo.

Kulemba kufalitsa malonda kwakukulu ndi njira yoganizira komanso yovuta. Mawu anu ayenera kulembedwa mosamala, zomwe muli nazo mwadongosolo komanso zomwe mungamve mukamawerenga ziyenera kukuwa kuti "izi zimapereka phindu". 

Kuphatikiza apo, kugwiritsa ntchito ma hacks kudzapulumutsa nthawi yanu ndikupatsanso njira zazifupi kuti mupewe kuchita zinthu zochulukirapo. Ma Hacks amathanso kuwonjezera kukhudza kwa umunthu komanso luso pazomwe mukulembera, zogwirizana ndi omvera anu komanso zina. 

Kope lamphamvu lamalonda ndiye maziko a kalata yopambana yamabizinesi ndipo kugwiritsa ntchito ma hacks mwaluso ndiye chitseko chokometsera mitima ya omwe alandila.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.