Kusintha Malonda Anu Kudzera mu Njira Zazambiri

tchati cha qvidian

Ndinaitanidwa kutenga nawo gawo pazokambirana zaposachedwa pamsonkhano wa Sales Management Association ku Sales Productivity ku Atlanta. Gawoli limayang'ana kwambiri pa Kusintha kwa Zogulitsa, pomwe oyang'anirawo amapereka malingaliro awo ndikuwunikira machitidwe abwino ndi zinthu zopambana.

Chimodzi mwazinthu zoyambirira zokambirana chimayesa kutanthauzira liwulo palokha. Kusintha kwa malonda ndi chiyani? Kodi imagwiritsidwa ntchito mopitirira muyeso ndipo mwina imatsitsidwa? Mgwirizano waukulu unali wakuti, mosiyana ndi kugulitsa kapena mphamvu, yomwe ili ndi matanthauzidwe ndi matanthauzidwe osavuta, kusintha kwa malonda kumapangitsa kusintha kwa zinthu motsutsana ndi kusintha kwakanthawi kochepa kuti ntchito igwire bwino ntchito.

Zofunika poterepa zimakhudza mbali zingapo za bungwe, kuphatikiza:

  • Njira yopita kumsika (njira, kutsatsa, zogulitsa, mitengo, omvera)
  • Zida zothandizira (ma ops ogulitsa, njira, ukadaulo)
  • Zinthu zokhudzana ndi anthu monga kugulitsa maluso ndi mapulani olemba ntchito

Nthawi zambiri, ntchito zosintha zimawonjezera kuyeserera kwa chaka chimodzi ndipo zitha kuwonetsa bungwe kukhala pachiwopsezo chachikulu pochita izi. Mwachitsanzo, pomwe bungwe likusintha, limakhalabe kuti likwaniritse zolinga za kotala. Ganizirani izi ngati kuyesa kusintha matayala pagalimoto yanu pomwe mukuyendetsa. Vuto lina lomwe makampani ambiri amakumana nawo ndi mapulojekiti azaka zambiri ndikutheka kwa oyambitsa mabizinesi omwe akusintha kuti asinthe, zomwe zingapangitse zotsatirazo kukhala zosafunikira!

Nchiyani chimayendetsa kusintha mkati mwa bungwe logulitsa?

Gululi lidazindikira pazinthu ziwiri zoyambira kusinthika: zakunja ndi zamkati. Zinthu zakunja zimaphatikizapo zinthu monga kusintha kwa kugula, kusintha kwaukadaulo ndi olowa nawo mpikisano watsopano. Zogulitsa zatsopano, kuphatikiza ndi kugula ndi kusintha kwa kasamalidwe zimayimira zinthu zamkati. Gululi lidavomereza kuti kusintha kwamachitidwe a ogula ndi chimodzi mwazomwe zimayambitsa kusintha.

Kusintha kwamachitidwe ogula ndi chizindikiro cha:

  • Kuwonjezeka kwa ogula kupeza chidziwitso
  • Kutenga nawo gawo kwakukulu kwa omwe akutenga nawo mbali pazisankho zamabizinesi (zomwe nthawi zambiri zimagwirizana)
  • Magulu ogulitsa amagwiranso ntchito kwambiri
  • Ogula akuwonjezera chiyembekezo cha ogulitsa potengera luso lawo ndi luso lawo kuti athandizire zotsatira zamabizinesi

Kwa mabungwe ambiri ogulitsa, kusintha kwa malonda ndikofunikira kwambiri. Kupatula apo, tikulankhula zosintha momwe amalonda amagulitsira, zomwe zikutanthauza kusintha kwamakhalidwe oyambira. Izi zitha kukhala zovuta kuyambitsa komanso zovuta kuzilimbitsa. Ngati mungaganizire zoyesayesa zam'mbuyomu zokhazikitsa zosintha m'mabungwe ogulitsa (mwina kudzera mu pulogalamu yophunzitsira kapena poyambitsa ukadaulo watsopano, chimodzi mwazifukwa zomwe amalephera chifukwa chakusavomerezeka kwa ogulitsa.

Chifukwa chiyani ogulitsa sakutsatira ukadaulo?

Chifukwa ndi atsogoleri ochepa ogulitsa omwe amadzipereka kuti azigulitsa ndikuyankha funsolo Kodi ndapeza chiyani? Ngati wogulitsa sawona phindu lenileni pakusintha momwe amachitira bizinesi, imangotsala nthawi kuti abwerere kuzikhalidwe zakale.

Izi zimayenderana ndi chikhulupiriro china champhamvu chomwe nthawi zambiri chimanyalanyazidwa: woyang'anira malonda ndi gawo lofunikira kwambiri yankho. Wogulitsa malonda ayenera kukhala wokhoza komanso wokonzeka kulumikizana ndikulimbikitsa zosintha zomwe zikuchitika. Pulogalamu ya chifukwa kutanthauza chidwi chamabizinesi kusinthaku ndichinthu chofunikira kwambiri.

Koma nazi zopaka. Ngakhale nthumwi ikamvetsetsa zomwe zikuyambitsa, ngati kusintha kwamakhalidwe kumakhala kovuta kwambiri kuwamvetsetsa ndikudya - mwina podzaza mapulani amaakaunti, kukonzanso dongosolo la CRM kapena kutsatira njira ina - itha kukhala ulosi wokhutiritsa ndipo inu ' bwererani ku lalikulu loyamba musanadziwe. Ichi ndi chimodzi mwazifukwa zomwe zimanenedwa kuti 87% yazidziwitso zonse zophunzitsidwa zaiwalika kapena kunyalanyazidwa patatha masiku 30.

Kuphatikiza izi mopitilira, kukula kwake sikokwanira zochitika zonse. Kugwiritsa ntchito njira iliyonse, kuphunzira, kapena ukadaulo kuli kwathunthu. Ndizovuta. Kodi mumakhudzidwa bwanji ndi okhudzidwa onse m'njira yopindulitsa? Zokambiranazi zimakhudzidwa ndi:

  • Zomwe mukugulitsa
  • Kwa omwe mukugulitsa
  • M'magawo amtundu wanji
  • Kuti athane ndi zofunikira mu bizinesi
  • Kulimbana ndi omwe akupikisana nawo

Kodi mtsogoleri wogulitsa ayenera kuchita chiyani?

Palibe chipolopolo cha siliva. Njira yolumikizira mitundu yambiri ndiyabwino kwambiri. Muyenera kuphunzitsa, MUKHALA ophunzitsa, MUKUFUNIKIRA kukhazikitsa njira zatsopano ndikupereka zatsopano, MUKUFUNA kupereka zida zatsopano, kusintha magawo ndi mapulani a comp, ndi zina zambiri. Koma padera ndalama izi zimakhala pachiwopsezo chosapereka ROI yomwe ikuyembekezeredwa . Ayenera kuchitidwa mogwirizana. Maphunziro amalimbikitsidwa ndi kuphunzitsa koyenera. Njira yothandizidwa ndi zinthu zogwira mtima komanso zida. Ndipo zonse zosinthika kuti zitsimikizire kuti reps ikusinthira njira zawo pazogulitsa zilizonse.

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