Kugulitsa ndi Kutsatsa: Masewera Oyambirira Achifumu

malonda vs kutsatsa

Ichi ndi infographic yayikulu yochokera pagulu la Pardot pamabungwe omwe kugulitsa ndi kutsatsa kumayesetsa kuti zizigwirizana. Monga mlangizi wotsatsa, talimbananso ndi mabungwe oyendetsedwa ndi malonda. Vuto lalikulu ndikuti mabungwe omwe amayendetsa malonda nthawi zambiri amagwiritsa ntchito zomwe akuyembekeza kugulu lawo lazamalonda.

Timalembedwa ntchito ndi mabungwe omwe amayendetsa malonda chifukwa amazindikira kuti mtundu wawo sunakhazikitse kuzindikira, kuwongolera komanso kudalira pa intaneti komanso kuti gulu lawo logulitsa likuwonongedwa ndi omwe amapikisana nawo omwe amatero. Komano ndalama zikagwiridwa pomanga kuzindikira, ulamuliro, ndi kudalira - mtsogoleri wazogulitsa amayamba kuthamangitsa pang'ono pamtundu wotsogoza, kuchuluka kwa lead, kuthamanga kwakumapeto, komanso kufunikira kwa mgwirizano. Ndi chiyembekezero chachilendo chogwiritsa ntchito kwakanthawi kochepa. Tikufuna kuyeza zamphamvu pankhani yakutsatsa.

Tikufuna kuwonetsetsa, ndi njira yabwino yotsatsira, kuti tikupitilizabe kukulitsa kuzindikira, kukhazikitsa ulamuliro, ndikupeza chidaliro. Pogwiritsa ntchito kulumikizana ndi bungwe logulitsa, tikufuna kuwonetsetsa kuti tikupanga mikate yolondola yomwe ingathandize wogulitsa kutseka malonda. Popita nthawi, tikufuna kuwonera kutsogola kwamtundu wa lead, kuwonjezeka kwa kuchuluka, mtengo pachitsogozo utatsika, kuonjezera liwiro lotseka komanso kufunika kwachitetezo. Tiyenera kuonetsetsa izi kwa nthawi yayitali… miyezi ndi zaka, osati nthawi yomweyo.

Ndi zolinga zosiyanasiyana, zolimbikitsira, ndi zida, kulumikiza kampani yanu yogulitsa ndi kutsatsa kumatha kukhala zovuta tsiku lililonse. Gulu lirilonse likadandaula kumadera osiyanasiyana akachitidwe ka bizinesi, zimakhala zovuta kupeza zomwe angagwirizane nazo. Komabe, kugulitsa ndi kutsatsa zimagwirira ntchito limodzi kuti zitsogolere, kusamalira maubwenzi, komanso kuchita nawo mgwirizano, kampani imatha kuchita bwino. Matt Wesson, Pardot.

Kupereka kumakhala kovuta. Sindikukhulupirira kuti kugulitsa kulikonse kuyenera kungopangidwa ndi kapena. Wogulitsa wanu akuyenera kupita patsogolo ndikuthokoza gulu lotsatsa chifukwa chodziwitsa ndikuyendetsa kutsogola. Gulu lanu lotsatsa liyenera kupereka kuwunika kwathunthu momwe zoyeserera zawo zikuthandizira wogulitsa. Ichi ndichifukwa chake ndimayamikira kumaliza kwa infographic iyi - kuloza ku momwe zotsatsa zokha - ndi kutsogolera / kugoletsa, kutsogolera ndi malipoti zithandiza gulu logulitsa ndikuwongolera omwe akutsatsa kuti akwaniritse njira zonse zogulira.

Mbali yotsatira: Monga Msirikali Wotsatsa, ndimayika CMS yanga ndimasamba ofikira komanso zoyeserera patsogolo pa Twitter komanso ngakhale Adwords. Zamkatimu (ndi dzina lodziwika) ziyenera kukhala maziko amachitidwe aliwonse otsatsira malonda.

Kugulitsa motsutsana ndi Kutsatsa ndi Game of Thrones

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