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Mndandanda Wazinthu Zonse Zogulitsa za 2023

Salesforce ikupitilizabe kutsogolera SaaS makampani omwe ali ndi mayankho amabizinesi ake chifukwa ali pamtambo, osinthika, olemera, ophatikizidwa, otetezeka, komanso owopsa. Pamene tikukambirana za nsanja ndi zomwe tikuyembekezera komanso makasitomala athu, timafanizira Salesforce ndi kugula galimoto yothamanga motsutsana ndi galimoto. Si njira yabwino kwambiri kwa kampani iliyonse, koma ndiyotheka kusinthika mwanjira iliyonse, bungwe, ndi mafakitale.

Ndi mapulogalamu ena omwe sali pashelefu, nthawi zambiri timafunika kugwira ntchito papulatifomu. Kumeneko sikudandaula, kungoyang'ana chabe. Kwa makampani ambiri, zothetsera zina zitha kukhazikitsidwa munthawi yochepa, ndi mtengo wotsika, komanso ndi maphunziro ochepa. Kugula galimoto yothamanga kumafuna gulu lonse kuti lisinthe mwamakonda, kuyendetsa, ndi kukonza galimotoyo. Izi nthawi zambiri zimamanyalanyazidwa m'machitidwe athu a mabungwe…

Zotsatira zake, pamakhala chidwi chachikulu pa Salesforce pamsika… anthu ena amakhulupirira kuti ndizovuta, zodula, ndipo sizigwira ntchito momwe amayembekezera. Ena amachikonda ndipo apanga ntchito zopambana ndikuzikwaniritsa mosasunthika m'mbali zonse za bungwe lawo. Monga kampani yofunsira ntchito ndi Salesforce kwa zaka zambiri, tikuwona mbali zonse ziwiri. Nthawi zambiri timabweretsedwa kuti tithandize makampani omwe akhumudwitsidwa kuti asinthe kubwerera kwawo pazachuma chaukadaulo (ROTI) kwa Salesforce. Chokhumba chathu chinali choti tibweretsedwe pamaso chigamulo chogula kuti akhazikitse ziyembekezo zolondola kwa kasitomala pazinthu, nthawi, zofunikira, ndi ziyembekezo.

Ma Salesforce Sales and Partner process

Chinsinsi chakuchita bwino kwa Salesforce ndikugulitsa kwake ndi njira zogawana nawo. Kampani ikapereka laisensi imodzi mwazinthu za Salesforce, woyimilira malonda nthawi zambiri amadziwitsa mnzake kapena anzawo omwe athanso kupereka chithandizo. Mgwirizanowu pakati pa Saleforce ndi anzawo sizosiyana pamsika, komanso ukhoza kuyambitsa zovuta zina.

Kupsyinjika kwakukulu ndi ziyembekezo zimayikidwa kwa mnzanuyo kuti athandizire malonda, kukulitsa ubale wa Salesforce, ndikuthandizira wogulitsa malonda kuti akwaniritse kapena kupitirira chiwerengero chawo. Ndikukulimbikitsani kuti mufufuze bwenzi lomwe silikuwoneka ku Salesforce, chifukwa amayang'ana zokonda zanu m'malo mwake.

Timagwira ntchito mogwirizana kuonetsetsa kuti makasitomala athu akuyenda bwino… ndipo sitidalira Salesforce kuti azitsogolera komanso makasitomala athu. Ndikufuna kumveketsa bwino kuti sindikudzudzula onse a Salesforce kapena anzawo - ali ndi anthu apadera komanso gulu laluso lothandizana nawo. Ndikungopereka njira yabwinoko yotsimikizira kuti mubweza ndalama ndi Salesforce.

Salesforce Product Landscape

Mwina chida chabwino kwambiri chodziyimira pawokha pa intaneti pazambiri za Salesforce ndi Salesforce Ben. Tsamba lawo limakudziwitsani za momwe mungapezere kubweza kwakukulu ndikutenga mwayi pamapulatifomu abwino kwambiri a Salesforce. Chaka chatha, adapereka infographic iyi yomwe ikukonzekera kuchuluka kwazinthu zomwe zikukula.

Kuwona kwina… monga kampani yamabizinesi, Salesforce imangosintha dzina, kusiya ntchito, kupeza, ndikuphatikiza zinthu zatsopano ndi nsanja. Izi ndizowonjezera AppExchange.

AppExchange ndi msika komwe mabizinesi amatha kugula, kugulitsa, ndikusintha mapulogalamu a Salesforce. Ndiwo msika wamabizinesi akulu kwambiri padziko lonse lapansi omwe ali ndi mapulogalamu opitilira 7,000. Mapulogalamu pa AppExchange atha kuthandiza mabizinesi okhala ndi ntchito zosiyanasiyana, kuphatikiza:

  • Sales: Kuchulukitsa zokolola zamalonda, kutseka ma dipatimenti ambiri, ndikuwongolera zitsogozo.
  • Kugulitsa: Kupanga otsogolera, kukulitsa ziyembekezo, ndikupereka makampeni otsatsa makonda.
  • Thandizo lamakasitomala: Kupereka chithandizo chabwino kwambiri kwa makasitomala, kuthetsa mavuto, ndi kupereka chithandizo.
  • ntchito; Kupanga ntchito zokha, kukonza magwiridwe antchito, ndikupanga zisankho zabwinoko.

Mapulogalamu a AppExchange amapangidwa ndi othandizana nawo osiyanasiyana, kuphatikiza Salesforce, ogulitsa mapulogalamu odziyimira pawokha (ISVs), ndi ogwiritsa ntchito a Salesforce. Mapulogalamu amatha kugulidwa kapena kubwereka ndikusinthidwa kuti akwaniritse zosowa zabizinesi iliyonse.

List of Salesforce Products

Salesforce Products for Sales and Marketing:

  • Sales Cloud: Zolemba za Salesforce CRM mankhwala, opangidwa kuti apititse patsogolo kugulitsa ndikuwongolera mayendedwe, mwayi, ndi kulosera.
  • Zamgululi & Kulipira: Imalola ogula kuti apange mawu olondola okhala ndi masinthidwe ovuta azinthu ndikuwongolera ma invoice ndi kuzindikira ndalama. Zimaphatikiza zonse Mtengo CLM zikhoza.
  • Marketing Cloud: Pulatifomu ya digito yotsatsa yokha pamakina osiyanasiyana monga maimelo, media media, mapulogalamu am'manja, ndi masamba.
  • Mgwirizano wa Akaunti Yotsatsa Mtambo (Pardot): Yankho la malonda a B2B mkati mwa Marketing Cloud, yoyang'ana kwambiri pa malonda a imelo, kutsogolera, ndi kupereka malipoti.
  • Slack: Pulogalamu yotumizira mauthenga yamabizinesi yomwe imathandizira kulumikizana kwachindunji ndi mgwirizano pakati pamagulu ndi njira.
  • Social Studio: Konzani, konzani, pangani, ndi kuyang'anira zolemba. Mutha kukonza zotsatsa potengera mtundu, dera, kapena magulu angapo komanso anthu pawokha. Social Studio imapereka zofalitsa zenizeni zenizeni komanso kuchitapo kanthu.
  • Dziwani Mtambo: Imathandiza kupanga ma portal, mabwalo, mawebusayiti, ndi malo othandizira makasitomala, othandizana nawo, ndi ogwira nawo ntchito kuti azilumikizana ndi bizinesi yanu.
  • Commerce Cloud: Imathandiza ogulitsa kuti apange zochitika zapadziko lonse lapansi zogulira pa intaneti ndikukonzekera mafoni ndikuphatikiza ndi zinthu zina za Salesforce.
  • Kafukufuku: Amalola kupanga kafukufuku omwe angatumizidwe kuchokera ku Salesforce ndikujambulitsa mayankho kuti aunike.
  • Kuwongolera Kukhulupirika: Imathandiza mabizinesi kupanga ndi kuyang'anira mapulogalamu okhulupilika pamlingo waukulu, kuphatikiza umembala wamagulu ndi mfundo pakugula.

Salesforce Products for Customer Service:

  • Service Cloud: Pulatifomu ya CRM yamagulu othandizira makasitomala, kuwongolera kulumikizana kwamakasitomala kudzera pa imelo, macheza amoyo, kapena foni ndikuthetsa mavuto awo.
  • Utumiki Wakumunda: Amapereka zida zowongolera ogwira ntchito kuti aziwongolera bwino ntchito zakumunda, kuphatikiza ndandanda, kutumiza, ndi chithandizo cha pulogalamu yam'manja.
  • Kugwirizana kwapa digito: Imakulitsa Utumiki wa Mtambo wokhala ndi kuthekera kwapa digito monga ma chatbots, mauthenga, ndi kuphatikiza kwapa media.
  • Service Cloud Voice: Amaphatikiza ma telefoni ndi Service Cloud kuti azigwira ntchito mopanda ma call center komanso kupanga ma agent.
  • Customer Lifecycle Analytics: Amapereka zidziwitso ndi kusanthula kwamakasitomala othandizira kuti apititse patsogolo luso lamakasitomala ndi magwiridwe antchito a othandizira.
  • Salesforce Surveys Response Pack: Imakulitsa luso la Ma Surveys ndi zina zowonjezera zowunikira ndikuchitapo kanthu poyankha makasitomala.

Salesforce Products for Analytics and Data Management:

  • Analytics Cloud: Amapereka ma analytics apamwamba komanso kuthekera kowonera deta mkati mwa nsanja ya Salesforce, kutengera Salesforce ndi magwero akunja a data.
  • Bungwe: Nzeru zamphamvu zamabizinesi (BI) ndi chida chosanthula deta chomwe chimalola ogwiritsa ntchito kulumikiza, kuwona, ndi kusanthula deta kuchokera kuzinthu zingapo.
  • Marketing Cloud Intelligence: Imagwirizanitsa deta yotsatsa kuchokera pamapulatifomu osiyanasiyana kuti ipereke malipoti onse, kuyeza, ndi kukhathamiritsa.
  • Einstein Analytics: Imayika ma analytics oyendetsedwa ndi AI ndi zidziwitso zolosera pamitundu yosiyanasiyana ya Salesforce Clouds, ndikupangitsa zisankho zoyendetsedwa ndi data.
  • Einstein Data Detect: Imagwiritsa ntchito AI kuzindikira ndi kuteteza zomwe zili mugulu la Salesforce.

Salesforce Products for Integration and Development:

  • Salesforce Platform: Pulatifomu yoyambira makonda ndi kupanga mapulogalamu pamwamba pa zinthu za Salesforce, zokhala ndi zinthu monga zinthu zanthawi zonse, zosintha zokha, komanso makonda a UI.
  • Hyperforce: Imathandizira kusunga data ya Salesforce mumtambo wapagulu ngati AWS, Google Cloud, ndi Azure kuti muwonjezere chitetezo, kutsata, ndi kuwongolera.
  • Heroku: Pulatifomu yamtambo yopangira mapulogalamu omwe amayang'anizana ndi makasitomala omwe amalumikizana mosadukiza ndi data ya Salesforce pogwiritsa ntchito zolumikizira zomwe zidamangidwa kale.
  • MuleSoft: Amapereka mphamvu zophatikizira ndi machitidwe osiyanasiyana ndi ntchito pogwiritsa ntchito zolumikizira zomangidwa kale ndi zida zoyendetsera API.
  • Salesforce MuleSoft Composer: Mtundu wopepuka wa MuleSoft wopangidwira ma admins a Salesforce kuti azitha kuyang'anira kulumikizana kwa API ndi kuphatikiza mkati mwa Salesforce.

Salesforce Products for Industry-Specific Solutions:

  • Cloud Cloud: Mayankho achindunji ogwirizana ndi ntchito zachuma, chisamaliro chaumoyo, ndi mabungwe aboma, opereka magwiridwe antchito apadera a CRM.
  • Kuthamanga: Mitambo yokhudzana ndi mafakitale yopezedwa ndi Salesforce, yopereka mayankho kumagawo monga kulumikizana, media, ndi inshuwaransi.

Salesforce Products for Artificial Intelligence and Learning:

  • Einstein: Salesforce's AI wosanjikiza wophatikizidwa kudutsa Salesforce Clouds, ndikupereka AI-Zinthu zokhala ndi mphamvu monga kugoletsa mwayi ndi zokonda zanu.
  • Einstein GPT: imapanga zokonda zanu pamtambo uliwonse wa Salesforce wokhala ndi AI yotulutsa, kupangitsa wogwira ntchito aliyense kukhala wopindulitsa komanso kasitomala aliyense amakhala bwino.
  • myTrailhead: Pulatifomu yomwe imalola mabungwe kuti agwiritse ntchito pulogalamu yophunzirira yaulere ya Salesforce, Trailhead, pophunzitsa antchito komanso kupititsa patsogolo luso lawo.
  • Quip: Pulatifomu yothandizana yomwe imaphatikiza zida zosinthira mawu ndi zida zamasamba zokhala ndi zochitika zenizeni zenizeni.

Zida Zina Zogulitsa:

  • Chishango: Imakulitsa chitetezo ndi kutsata kwa malonda a Salesforce okhala ndi zinthu monga kubisa papulatifomu, kuyang'anira zochitika, njira yowunikira, ndi chitetezo cha data.
  • Work.com: Imathandiza makampani kutsegulanso maofesi mosatekeseka ndi zinthu monga kuwunika zaumoyo wa ogwira ntchito, kasamalidwe kakusintha, ndi kutsata omwe ali nawo.
  • Net Zero Cloud: Chida chowerengera kaboni chomwe chimathandiza makampani kuyeza ndikuyankha chifukwa cha zomwe akuwonetsa.
  • NFT Cloud: Salesforce nsanja yopanga, kugulitsa, ndi kuyang'anira ma tokens omwe sangawonongeke (Maofesi a Mawebusaiti) kugwirizanitsa makasitomala ndikugwiritsa ntchito chuma cha digito.

Ndikofunikira kudziwa kuti Salesforce ndi yayikulu APIs thandizirani pafupifupi wopanga, bungwe, kapena nsanja kuti aphatikizire pafupifupi chilichonse kapena mawonekedwe amtundu wa Salesforce ndi makina awo. Mamiliyoni amitundu yophatikizika ndi zinthu zomwe zimathandizidwa bwino ndi gulu lachitatu kunja kwa Salesforce zachilengedwe ndi zolimba komanso zotsika mtengo zopangira zinthu za Salesforce ndi mayankho a AppExchange.

Mukufuna Thandizo ndi Salesforce?

Kaya mukuyang'ana kuti muphatikizire zinthu zambiri, mufunika kuphatikizira, kapena mukufuna kukulitsa kubweza kwanu pazachuma za Salesforce… titha kukuthandizani!

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