Momwe Mungalembe Maupangiri a Kampani Yanu Yama Media Kwa Ogwira Ntchito [Zitsanzo]
Nawa malangizo azama media ogwirira ntchito ku [Company], limodzi ndi gawo lina lamakampani omwe ali pagulu kapena otsogozedwa ndi malamulo.
Khazikitsani Kamvekedwe ka Gulu Lanu
Kukhazikitsa kamvekedwe ka anthu ogwiritsa ntchito malo ochezera a pa Intaneti n'kofunika kwambiri masiku ano. Malo ochezera a pa Intaneti asintha kwambiri kuposa kulankhulana kwaumwini kukhala chida champhamvu chomwe chimapangitsa kuti anthu aziganiza, kusintha kusintha kwa msika, komanso kukhudza kwambiri mbiri ya bungwe.
Ku [Company], timazindikira kuti malo ochezera a pa Intaneti samangokhalira kufotokozera munthu aliyense payekha komanso ndi chida chofunikira kwambiri cholimbikitsira kulumikizana, kugawana zidziwitso zofunikira, komanso kukulitsa kupezeka kwa mtundu wathu mu digito.
Chifukwa chake, kutengera koyenera komanso koyenera kwa malo ochezera a pa Intaneti kumalimbikitsidwa komanso ndikofunikira pamalingaliro athu agulu. Munthawi yomwe chidziwitso chimayenda mwachangu kwambiri, kumvetsetsa kufunikira kwa malo ochezera a pa Intaneti ndikugwirizanitsa kugwiritsidwa ntchito kwake ndi zomwe kampani yathu imakonda komanso zolinga zake ndikofunikira kuti titeteze mbiri yathu, kuyanjana ndi omwe akuchita nawo ntchito, ndipo pamapeto pake, kukwaniritsa zolinga zathu zamabizinesi.
Ndondomekoyi ikufuna kupereka malangizo omveka bwino pakugwiritsa ntchito malo ochezera a pa Intaneti ngati chida champhamvu pamene akutsatira mfundo zomwe zimatanthauzira [Company].
General Social Media Guidelines
- Onetsetsani kuti mukugwira ntchito ku [Company]. Kuwona mtima kwanu kuzindikirika m'malo a Social Media. Ngati mukulemba za [Company] kapena wopikisana naye, gwiritsani ntchito dzina lanu lenileni, zindikirani kuti mumagwirira ntchito [Company], ndipo dziwani bwino za udindo wanu. Ngati muli ndi chidwi ndi zomwe mukukambirana, khalani woyamba kunena choncho.
- Osadziyimira nokha kapena [Company] zabodza kapena zosokeretsa. Mawu onse ayenera kukhala owona osati osocheretsa; zodandaula zonse ziyenera kutsimikiziridwa.
- Khalani tcheru poyang'anira [Kampani] zokambitsirana pa TV. Mukakumana ndi zosayenera kapena zovulaza zokhudzana ndi [Company], nenani ku dipatimenti yoyenera mkati mwa kampaniyo kuti achitepo kanthu.
- Tumizani ndemanga zatanthauzo, zaulemu-popanda sipamu kapena ndemanga zopanda mutu kapena zokhumudwitsa.
- Gwiritsani ntchito nzeru ndi ulemu wamba. Pemphani chilolezo kuti musindikize kapena kupereka lipoti pazokambirana zomwe zikuyenera kukhala zachinsinsi kapena zamkati mwa [Company]. Onetsetsani kuti kuwonekera kwanu sikukuphwanya zinsinsi za [Company], chinsinsi, komanso malangizo azamalamulo pazolankhula zakunja zamalonda.
- Tsatirani kudera lanu laukatswiri ndikupereka malingaliro apadera, amunthu payekhapayekha pazochitika zopanda zinsinsi ku [Company].
- Mukamagawana zomwe ena amapanga, nthawi zonse perekani mbiri yoyenera ndikuzinena kuti ndizochokera koyambirira. Lemekezani malamulo a kukopera ndi mapangano a laisensi mukamagwiritsa ntchito zina.
- Mukamatsutsana ndi maganizo a anthu ena, muziwasunga moyenera komanso mwaulemu. Zinthu zikayamba kukuvutani, peŵani kudzitchinjiriza mopambanitsa ndi kusagwirizana mwadzidzidzi. Funsani upangiri kwa PR Director ndikusiya mwaulemu.
- Yankhani mwaukadaulo ku ndemanga zoyipa kapena kudzudzula pazama media. Pewani mikangano kapena mikangano. M'malo mwake, kambiranani zomwe zikukuvutitsani mwaulemu ndipo, ngati kuli kofunikira, tumizani zokambiranazo ku njira yachinsinsi kuti zithetsedwe.
- Ngati mukulemba za mpikisano, khalani kazembe, onetsetsani zowona, ndikupeza zilolezo zofunika.
- Pewani kuyankhapo pazamilandu, milandu, kapena maphwando aliwonse [Kampani] atha kukhala nawo.
- Osachita nawo Social Media pokambirana mitu yomwe ingawoneke ngati vuto. Ngakhale ndemanga zosadziwika zitha kupezeka ku adilesi yanu ya IP kapena ya [Company]. Fotokozerani zochitika zonse za Social Media pamitu yamavuto kwa PR ndi/kapena Director of Legal Affairs Director.
- Samalani podziteteza, zinsinsi zanu, ndi zinsinsi za [Company]. Zomwe mumafalitsa zimafikirika ndi anthu ambiri komanso zimakhala nthawi yayitali. Ganizirani zomwe zili bwino, popeza Google ili ndi kukumbukira kwanthawi yayitali.
- Ngati muli ndi maubwenzi apamtima kapena zokonda zachuma zomwe zingakhudze zomwe mumachita pawailesi yakanema zokhudzana ndi [Company] kapena omwe akupikisana nawo, awulule maubwenzi kapena zokonda izi potumiza nkhani zofunikira.
Kuteteza Katundu Wanzeru ndi Zachinsinsi:
- Osaulula zinsinsi kapena zaumwini za [Company] pamasamba ochezera. Izi zikuphatikiza, koma sizimangokhala zinsinsi zamalonda, zambiri zachitukuko cha malonda, mndandanda wamakasitomala, zidziwitso zachuma, ndi chidziwitso chilichonse chomwe chingapereke mwayi kwa omwe akupikisana nawo.
- Samalani pogawana zambiri zanu, zanu ndi za ena, pa TV. Tetezani zinsinsi zanu komanso zinsinsi za anzanu, makasitomala, ndi anzanu. Pewani kugawana zambiri za anzanu kapena zinthu zinazake zomwe mumayika pagulu.
- Samalani pokambirana za ntchito zomwe zikuchitika, zomwe zidzatulutsidwe m'tsogolo, kapena nkhani zovuta zabizinesi. Nthawi zonse samalani kuti mupewe kutulutsa zidziwitso mwangozi zomwe zingawononge mpikisano wa [Company].
- Ngati mukukayikira ngati zambiri zitha kugawidwa, funsani dipatimenti yoyenera (monga Legal, Intellectual Property, kapena Corporate Communications) kuti akuthandizeni musanatumize.
- Lemekezani ufulu wachidziwitso wa ena. Osagawana kapena kugawa zinthu zomwe zili ndi copyright popanda chilolezo choyenera, ndipo nthawi zonse muziyamikira pogawana zomwe zapangidwa ndi ena.
- Ngati muli ndi chikaiko chokhudza chitetezo cha nzeru kapena zinsinsi, fikani ku dipatimenti ya Intellectual Property kapena Legal kuti mupeze malangizo ndi kumveka bwino.
Maupangiri owonjezera amakampani aboma kapena omwe amayendetsedwa ndi malamulo achinsinsi:
- Onetsetsani kuti zikutsatira malamulo onse oyenerera ndi zofunikira zalamulo pokambirana nkhani zachuma, makamaka ngati [Company] ndi ya anthu.
- Funsani ndi gulu lazamalamulo musanagawane zambiri zokhudzana ndi zamalamulo, zofufuza, kapena zowongolera.
- Tsatirani malamulo okhwima achinsinsi mukamagwira ndikukambirana za kasitomala, makamaka ngati [Company] ili pansi pa malamulo achinsinsi. Nthawi zonse funani chitsogozo kuchokera kwa Wothandizira Zazinsinsi za Data kapena akatswiri azamalamulo.
- Pewani kunena zongoyerekeza za momwe chuma cha [Company] chikugwirira ntchito kapena momwe msika ukuyendera, makamaka ngati zingakhudze mitengo ya masheya kapena malingaliro otsatsa.
- Mafunso akulu atolankhani akuyenera kutumizidwa kwa Director of Public Relations.
Tsekani Ndi Maudindo
- Chonde kumbukirani malangizowa mukuchita nawo zochitika za Social Media zokhudzana ndi [Company]. Kutsatira kwanu malangizowa kumathandiza kuteteza mbiri yathu ndikuonetsetsa kuti malamulo akutsatira malamulo.
- Nthawi ndi nthawi muwunikenso ndikusintha malangizowa kuti muwonetsetse kuti akukhalabe oyenera komanso ogwirizana ndi kusintha kwa mapulatifomu ochezera komanso mfundo zamakampani.
- Ngati simukudziwa kapena mukukayika pakugwiritsa ntchito malo ochezera a pa Intaneti mogwirizana ndi [Company], tikukulimbikitsani kuti mupeze chitsogozo ndi kumveka bwino. Woyang'anira Wathu Wolankhulana ndiwopezeka kuti akuthandizeni kuthana ndi mafunso, nkhawa, kapena zochitika zilizonse zomwe zingabuke pazama TV.
Kumbukirani kuti zosowa ndi zoopsa za kampani yanu zingasiyane, choncho ndikofunika kusintha malangizowa kuti agwirizane ndi makampani, chikhalidwe, ndi zolinga za kampaniyo. Kuonjezera apo, kukaonana ndi magulu azamalamulo ndi otsata malamulo kuti muwonetsetse kuti zikugwirizana ndi zofunikira zamalamulo ndizoyenera.