Kodi ndidachita bwanji chidwi ndi Social Media?

douglas karr

Pamene Shel adafunsa anthu omwe angakhale ndi chidwi chopereka yankho ndi Kafukufuku wa SAP pa Social Media, Ndidalumphira pa mwayi ndipo nthawi yomweyo ndidamulembera. Ndi chilolezo cha Shel, andilola kuti ndiyike mayankho anga pa blog yanga. Ichi ndi Gawo I!

Ndiuzeni kuti munayamba liti kukhala ndi chidwi ndi zapa TV. Chifukwa chiyani?

Ndikugwira ntchito mu Media Media kwazaka zopitilira khumi, ndimayang'ana pomwe intaneti imayamba kutengera chidwi cha anthu, ndipo nayo, kutsatsa kuchokera kumaofesi anyuzipepala. Intaneti monga sing'anga imapezeka, yotsika mtengo, ndipo ukadaulo wake ndi wosavuta. Ngakhale pazosindikiza, nthawi zonse ndimakhulupirira kuti sing'anga aliyense ali ndizolimba komanso zofooka zake. Nthawi zina Nyuzipepala sanali malo akulu kwambiri kutsatsa.

Intaneti ikayamba, anzanga ankaona kuti ndiopseza. Ndinawona ngati mwayi wosaneneka. Ndidalumphira sitima ndikasamukira ku Denver, Colorado kukagwira ntchito pakampani yomwe inali patsogolo kugwiritsa ntchito intaneti. Tsoka ilo, ndinalowa nawo pomwe kuwira kunali kuphulika. Ndinasamukira ku Indianapolis kuti ndikalowe nawo nyuzipepala yakomweko ndikutsogolera ntchito yawo yotsatsa, ndikugwiritsa ntchito zidziwitso kuti ndikwaniritse omwe angalembetse nawo ndikuwongolera makalata mwachindunji kwa makasitomala.

Ndinayesetsa momwe ndingathere kupeza matekinoloje monga Email Marketing mu nyuzipepala nawonso, koma chilichonse "Internet" chimawoneka ngati njira yoperekera zinthu ndikugulitsa zotsatsa… osapanga ubale. Chilichonse chapaintaneti chinali kuyang'aniridwa ndi dipatimenti ya IT kotero ndimaponda zala za anthu ena. Atsogoleri atsopano atabwera ndikuyamba kufunsa kuti, "Mukuchita chiyani?", Ndidadziwa kuti sakudziwa ndipo ndiyenera kuchoka.

Kudzera mwa mzanga komanso mnzake, Darrin Grey, ndinakumana ndi Pat Coyle ndipo ndinalowa nawo, Kulankhula. Darrin anali katswiri pa zamalonda komanso maukonde. Pat anali komanso waluso pakupanga maubale. Ndinali munthu wodziwa zambiri komanso wamatekinoloje - ndimapeza ukadaulo wabwino kwambiri wowonjezera ubale wamakampani ndi chiyembekezo chawo ndi makasitomala. Zinali zopambana, Darrin adagulitsa, Pat adatsogolera, ndipo ndidamanga!

047174719X.01. Wolemba SCMZZZZZZZMunali munthawi imeneyi pomwe ine ndi Pat tidayamba kuwona momwe Social Media idakhudzira. Osadabwitsa kwambiri, timawerenga (kuwononga) buku la Shel, Kukambirana Kwamaliseche. Tidamvetsetsa kuti kutsatsa sikunalinso ukadaulo wa 'kukankha', kumangosanduka china chosiyana kwambiri.

Pat adasamukira ku The Indianapolis Colts nthawi zonse. A Colts, motsogozedwa ndi Jim Irsay, adadziwa kuti ali pafupi kutchuka ndipo ndikukhulupirira kuti anali ndi masomphenya oti adziwe kuti akuyenera kutenga mwayi wolumikizana ndi mafani pomwe kukankhira kwake ku Superbowl kukuwonekera.

Ndinasamukira ku Zenizeni, Wopereka Mauthenga a Email, wodabwitsidwa ndi kulalikira kwa CMO komanso woyambitsa Chris Baggott. Uthengawu wa Chris unali wonena za kufunika kotsatsa kwa maimelo kololeza, kuloza uthenga woyenera kwa anthu abwino nthawi yoyenera.

MyColts.netM'zaka ziwiri zapitazi, ine ndi Pat tinakhalabe mabwenzi apamtima ndipo tinkakumana nthawi zambiri ndi kalabu yazomwe timayang'anira, The Indianapolis Book Mashup. Buku lathu loyamba? Kukambirana Kwamaliseche kumene!

Pat adagwiritsa ntchito mwayiwu kukankhira a Colts kuti apange malo ochezera a Superbowl Champions. Ndidakhala malovu ndikamawona MyColts.net ikukwaniritsidwa. Ndimatanganidwa kwambiri ndekha, kukhazikitsa Community Community for ExactTarget ndikulimbikitsidwa kukhala Product Manager wa ExactTarget pomwe timakula kuchokera mazana amakasitomala ophatikizika mpaka masauzande, ndimangowonera pomwe MyColts.net idakhazikitsidwa.

Chris Baggott ndi ine tinayambanso kukumana ndikukambirana zamatsenga. Chris adazindikira kufunika kwa sing'anga, yomwe (ndikukhulupirira) inali yofunika kwambiri poyendetsera ExactTarget patsogolo pamsika. Chris ' Imelo Njira Zabwino Kwambiri Imelo adapatsidwa kangapo pazaka zambiri ndipo amadziwika kuti anali mtsogoleri woganiza mu malonda a Email Email - makamaka chifukwa cha blog yake. Apa ndipamene Chris adayamba kuwona mwayi, komabe. Mabulogu anali magalimoto abwino kwambiri kuti adziwe zambiri - komabe sizovuta kwa ogula kuti apeze ndalama zagolide zomwe olemba mabulogu amatumiza.

Mapulogalamu OphatikiziraChris adayamba kufesa mbewu za Mapulogalamu Ophatikizira, kuyambitsa kwake kwatsopano. Yang'anirani kampaniyi! Ndiko kusintha kwotsatira kwa mabulogu ndipo tsopano zikuchitika. Nthawi zina ndimamva ngati bambo akuwona mwana wake akukula ndikuwona kampaniyi ikuyamba - koma, mwatsoka, nthawi sinalipo yoti ndilowe nawo timuyi.

Chifukwa chiyani ndagwidwa ndi Social Media?

Malo ochezera a pa Intaneti amasewera. Ndikukhulupirira kuti ndizofunikira pa bizinesi monga demokalase. Zolinga zamankhwala zimapatsa aliyense mwayi wokhala ndi kiyibodi komanso intaneti kuti akhale ndi mawu. Ma media media amapereka njira zamabizinesi abwino, owona mtima kuti apange ubale ndi ziyembekezo zawo komanso makasitomala. Sipadzakhalanso 'iye amene angakwanitse kutsatsa kwambiri' amene amapambana. Mabizinesi sayeneranso kulipira ndalama zambiri kuti asindikize ndikufalitsa nkhani kuti zipeze. Tsopano akuyenera kungogwira ntchito yabwino ndipo mawuwo atuluka.

Ndi wotsatsa uti yemwe angafune kuti asachite nawo izi?

Chidziwitso Chakutali: Zaka zingapo pambuyo pake, Indianapolis Star yayambanso kuwona kuwalako. Atasekedwa ndi akonzi, zomwe zakhala zikugwiritsidwa ntchito ndi ogwiritsa ntchito zikuyamba kukhala nyuzipepala patsogolo. Onani Amayi Amayi monga chitsanzo chabwino.

9 Comments

  1. 1

    Nkhani yayikulu, Doug. Ndimachokera ku dziko losindikiza. Ndinadula mano ndikuphunzira kutayipa pa CompuWriter Jr. Chinthucho chinali ndi kansalu kakatali kakang'ono kojambula kamene kanasindikizidwa pagudumu mkati mwa makina. Mukangoyimira kalata, simungabwerere kukakonza. Mumayenera kulembanso mzere ndikudula pamanja cholakwikacho!

    Ndinakanthidwa pamene luso lamakono linabwera lomwe linapangitsa makina onse kukhala "matsenga okhaokha." Ndi kompyuta ndi chosindikizira, dziko lapansi lidatsegulidwa kuthekera kosatha, kuphatikiza kukonza mtundu-o musanatulutse tsambalo (lingalirani izi).

    Kenako kunabwera intaneti ndipo anthu anayamba kulankhulana ngati kale. Ndimangodabwitsidwa nthawi zonse ndikuya komanso kuzama kwa luso komanso luntha padziko lapansi. Zachidziwikire kuti palinso zolimba, koma ndimateteza ufulu wawo wolowa nawo pazokambirana. Ndizosangalatsa kukhala munthawi ya kusintha kwenikweni.

    • 2

      Zabwino kwambiri! Sindinadziwe kuti inunso mumachokera kusindikiza! Ndinali ndi magetsi / zamagetsi ndipo ndimagwira mbali yachinyengo yamabizinesi pang'ono kuti ndidziwe komwe mukuchokera. Ndinali komweko pomwe tidayamba zachikunja ndi zokha kuchokera kumadula ndi kumata masamba akumanga!

      Yanu ndi bizinesi yochititsa chidwi yomwe ndiyotsogola ukadaulo. Ine ndikuganiza kagawo kakang'ono ritelo ndi tsogolo la ritelo ndi, ngakhale wamphamvu lero, Ine sindikuganiza kuti "Super Store" adzakhala wina zaka khumi (osachepera ine ndikuyembekeza ayi).

      Momwe inu anthu mumagwiritsira ntchito ukadaulo Mbalame Zakutchire Zopanda malire ndizabwino. Achifalansa anu ndi mwayi kuti muli nanu!

      Zikomo!
      Doug

  2. 5
    • 6

      Wawa Ivy,

      Shel ndi Shel Israel, wolemba Nkhani Zamaliseche - buku lomwe ndimalimbikitsa kwambiri. Shel ili ndi zabwino Blog zomwe zikupitiliza kufufuza ndikukambirana pa Social Media.

      Ndipo ndi munthu wabwino kwambiri! Ndiwowonekera bwino, wotseguka, wowona mtima komanso amapezeka patsamba lake. Ndikuganiza kuti ndi m'modzi mwa olemba oyamba kuti agwiritse ntchito luso lake pogwiritsa ntchito blogosphere!

      Achimwemwe,
      Doug

  3. 7

    Malo ochezera azama TV ndi njira yatsopano yotsatsira, ndikukhulupirira. Ndizodabwitsa kwa ine momwe intaneti yasinthira pazaka zambiri ndipo ndikungodabwa zomwe zikubwera mtsogolo. Wogulitsa malonda onse omwe sagwiritsa ntchito malo ochezera a pa Intaneti akusowa mwayi waukulu wowonjezera bizinesi.

  4. 8

    Ndiye mukunena kuti kulumikizana ndi makasitomala ndiye chifukwa chachikulu chofalitsira nkhani ndichofunika kwambiri? Kodi mukuganiza kuti ma blogs ali ndi mwayi womwewo kapena kuti amamuyambitsa wolemba pamwamba kuposa omvera?

    • 9

      Kutha kupereka phindu ndikumanga maulamuliro pabulogu… kenako ndikugawana ndikulimbikitsa kudzera pa media media ndichophatikiza chachikulu. Zolinga zamagulu ndi mbali ziwiri, zomwe zimakupatsani mwayi wolankhula ndi omvera kapena zokuthandizani kuti mumange dera lanu. Sindikudziwa kuti atha kukhala wamphamvu popanda winayo.

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