Media Social: SAP Global Survey (Gawo II)

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Nkhani yakomwe ndidapeza chidwi pa Social Media idafotokozedweratu - kuphatikiza komwe ndimagwira, zomwe ndimachita kuti ndikhale ndi moyo komanso anthu otchuka mmoyo wanga. Zovuta, makamaka, kuti ndidalemba zolemba zonse Momwe ndidakondera ndi Social Media. Shel adapereka mafunso enanso ofunikira, chifukwa chake ndikufuna kuyankha amene ali motsatira.

2. Mukugwiritsa ntchito zida ziti zapa media?

Makamaka, ndimagwiritsa ntchito WordPress, Del.icio.us, Linkedin, Plaxo, ndi Jaiku. Ndimagwiritsanso ntchito Facebook, MySpace, Ryze, Twitter ndi Pownce. M'chigawo, ndimagwiritsanso ntchito IndyMojo ndipo, zowonadi, MyColts.net.

3. Kodi media media yasintha bwanji bizinesi yanu / kapena moyo wanu?

Ndikuwona zolemba zingapo momwe Social Media ilili kuwononga nthawi yathu. Zolemba izi ndizochepa pamalingaliro awo ochezera komanso momwe zimatithandizira kuti tikhale opindulitsa kwambiri. Bizinesi imachitika makamaka kudzera mu maubale… Zolinga zamankhwala zimathandiza kuti tizitha kulumikizana ndi anthu mosavuta kuposa kale.

Lero ndimayesetsa kupeza ntchito yotsika mtengo yotulutsa fakisi ku kampani yanga. Ndinafufuza Del.icio.us ndipo anapeza JBlast. Chotsatira, ndikufunafuna njira yoti ndithandizire kusiya mafoni muofesi yathu yatsopano - ndiyiyika ngati funso pa LinkedIn. Njira ina ndikutenga nthawi mukufufuza ukonde, kuyimbira mabizinesi akomweko, ndi zina zambiri. Timataya nthawi yochuluka popanda kulumikizana koyenera! Mukukumbukira masiku omwe sitinkatha kusaka zinthu pa intaneti? Ndimatero! Zinali zopweteka kwambiri.

Ponena za moyo wanga, idachita bwino kwambiri. Ndapeza ntchito yanga yaposachedwa kudzera pa blog yanga komanso kucheza ndi akatswiri am'deralo pa Social Media, ndimayankhula pamisonkhano yachigawo pamutuwu ndipo ndikuyesera kuti ndisiye ntchito nthawi yayitali kuti ndithandizire ena osapindula.

4. Ndiuzeni zapa social media komanso Indianapolis Colts. Kodi mukumvadi kuti zoulutsira mawu ziwathandiza kupambana Superbowl?

Indianapolis ColtsIndianapolis Colts adzakhala oyamba kukuwuzani izi Munthu wachisanu ndi chiwiri Zimathandiza kupambana masewera aliwonse. Mwamuna wachisanu ndi chiwiri amatanthauza wokonda, munthu yemwe sali pamunda yemwe amakhudza kwambiri masewerawa. Ndakhala ndikupita ku RCA Dome ndikuwona masewera angapo ndipo ndizodabwitsa phokoso ndi mphamvu zomwe zimakupatsani zomwe zimabweretsa pamasewera! Ganizirani za moyo wanu womwe kwakanthawi ndipo kumbukirani nthawi yomwe winawake adakukhulupirirani. Zimakupatsani chifuniro kuti muchite bwino, sichoncho? Tsopano talingalirani dera lonse likukuthandizani! Nanga bwanji mafani akunja kwa dera lanu?

A Colts ali ndi anthu opitilila miliyoni omwe amayendera tsamba lawo. Ambiri mwa iwo samakhala nkomwe kuno ku Indianapolis! Alinso ndi mafani akunja omwe amatsata masewera aliwonse ndipo amatenga nawo gawo patsamba lawo osayima. Funso lidayamba kufunsidwa, gululi lingalumikizane bwanji ndi mafani aliyense ndipo mafaniwa angalumikizane bwanji? Malo ochezera a pa Intaneti anali yankho. Coach Dungy tsopano akulemba! Ingoganizirani… mphunzitsi wa NFL yemwe ali ndi ubale wolunjika ndi mafani a timu.

Monga gulu lililonse lamasewera, a Colts amazindikira kuti nyengo zabwino zimabwera ndikutha. Tsoka ilo, mafani ena amabwera ndikupita ndi nyengo zimenezo. A Colts ndi bizinesi komanso gulu ndipo akuyenera kugwira ntchito yayikulu kuti awonetsetse kuti akuyamikira mafani. M'mabizinesi ena, izi zimadziwika kuti Kukhulupirika kwa Makasitomala. A Colts akufuna kukhalabe olumikizana ndi mafani awo kuti nthawi ikakhala yovuta mafani amakhalabe. Tithokoze chifukwa cha ntchito zonse zomwe bungweli likuchita, adzakhala!

5. Ndiuzeni zapa media zamakampani ogulitsa ndi odyera. Zimagwiritsidwa ntchito zochuluka motani? Kodi zingagwiritsidwe ntchito bwino bwanji?

Makampani a Chakudya ndi Malo Odyera ndi mafakitale okhala ndi masamba olimba kwambiri omwe mungaganizire. Pomwe, monga dziko, tikupitilizabe kudya malo odyera pafupipafupi, malo odyera akumangidwa kumanzere ndi kumanja ... kenako ndikuchita bizinesi. Aliyense amene amakhala ndi kampani nthawi zonse amayamikira mukamalowa pakhomo ndipo wina akuti, "Hi Doug!". Pa intaneti, izi sizosiyana. Malo odyera omwe amapezeka pa intaneti akuwona kukula kwa 20% mpaka 30% pakubwera ndi kutumiza. Kodi sizingakhale zabwino ngati angakumbukire dongosolo lanu lomaliza kapena mbale yomwe mumakonda kapena zovuta zanu mtedza?

Kodi mumadzifunsapo kuti ndi ndani amene akuphikirani chakudya chimenecho? Ndikutsimikiza! Mukuganiza kuti ndichifukwa chiyani Ophika m'malesitilanti okwera mtengo amaoneka kwambiri? Ndikulumikizana ndi abwenzi komwe kumakhala kofunika, osati chakudya chanthawi zonse. Kudya ndikumacheza, osati kuchita masewera olimbitsa thupi - ndipo malo odyera akusowa pomwe sakufikira anzawo pa intaneti. Tsoka ilo, chifukwa cha ma margins anthu ambiri safuna kulowa nawo ntchitoyi. Ndikuganiza kuti anthu omwe amachita, ali ndi malonda enieni, ndipo akagwiritsa ntchito, adzapindula!

Tifika kumeneko pa B2C mbali ya bizinesi. Okonda chakudya akuchita kale gawo lawo. Onani Maphikidwe Onse, malo ochezera a pa Intaneti tsiku lililonse. Ndipo anthu adalemba ndikufunsa chifukwa chomwe kulibe Malo ochezera odyera kunja uko.

6. Mukuwoneka kuti mwakhala mawu a Heartlands pazanema. Kodi mungandiuze momwe anthu ndi mabizinesi akuigwiritsira ntchito mwanjira zonse? Kodi akugwiritsa ntchito zida ziti?

Heartland ndi malo odabwitsa omwe ali ndi anthu abwino, ogwira ntchito molimbika. Tekinoloje imawoneka ngati chida koma osati yankho pano. Makampani otukula kuno ku Indianapolis amapanga zida zambiri… opanga mapulogalamuwa amapanga mapulogalamu ena olimba omwe ndi msana wa mafakitale angapo. Komwe chigwa cha silicon chimangoyang'ana 'lingaliro lotsatira', anthu pano ali ndi nkhawa pakupanga mabizinesi omwe alipo kale.

Zotsatira zake, Social Media idakalipo. Akuluakulu amakonda kuyang'ana zida izi ngati zoseweretsa. Ndili ndi anzanga omwe sangatero IM ine chifukwa ndizo zomwe ana awo amachita. Makampani athu a Civic and Commerce ali kumbuyo kwambiri muukadaulo uliwonse, ngakhale Social Media. Ma Yunivesite athu ndiabwino kwambiri mdziko muno koma timataya Omaliza Maphunziro athu kumayiko ena chifukwa omwe timachita nawo bizinesi samatsegula maso awo kuzinthu monga Social Media ngati yankho labizinesi labwino.

Tisintha, ndipo pali anthu ena m'derali omwe ati ayendetse kusintha. Sindikutsimikiza kuti ndili ndi mawu, koma ndikutsimikiza ndipitiliza kuyesa. Palibe chifukwa chomwe sitiyenera kupikisana ndi Seattle ndi San Jose chifukwa cha masukulu osangalatsa komanso mtengo wabwino wamoyo womwe tili nawo pano!

7. Tiyeni tikambirane zamalonda wamba. Kodi bizinesi ndi yaying'ono kapena yayikulu, yogwiritsira ntchito malo ochezera ku Midwest? Mpaka pati?

Institute Yoyambitsa UtsogoleriMwina fanizo labwino kwambiri logwiritsa ntchito Technology ndi mnzake Roger Williams ndi Emergent Leadership Institute kuno ku Indianapolis. Roger wadziika m'manda mu Facebook kuti alumikizane ndi achinyamata amchigawo.

Emergent Leadership Institute (ELI) imalimbikitsa achinyamata aku Indianapolis kuti azitenga nawo gawo mdera lathu kudzera m'mapulogalamu a Help Indy Online (HIO) ndi Community Access Point (CAP). Ndimalandira ma eVites kuchokera kwa Roger sabata iliyonse… amayenera kuthamanga ma mile zana pa ola. Ndikuyembekezera kumuthandiza zambiri mtsogolomu.

Ndimasankha Indy!Pat ndi ine tinayambitsanso Ndimasankha Indy!, tsamba lomwe nzika zam'madera ndi atsogoleri amatha kulemba, m'mawu awoawo, za chifukwa chomwe amakonda Central Indiana. Kufikira tsambali ndikutseguka ndipo sikunachitidwapo nkhanza. Nkhanizi ndizabwino - ndipo zimalozadi ku zomwe ndizosangalatsa za Indy. Tikulakalaka tikadakhala kuti timagwiritsa ntchito nthawi yochulukirapo patsambali - koma ndizabwino kuwona anthu atalemba mwachisawawa nthawi ndi nthawi. Ndi Indiana kwambiri!

Kupatula pa The indianapolis Colts, nyuzipepala yachigawo iyambanso kuwona phindu mu Social Media. Onani Amayi Amayi, tsamba labwino kwambiri lomwe nyuzipepala yam'deralo imayendetsa yomwe imakondwera ndi zomwe zimapangidwa ndi ogwiritsa ntchito. Ndikulakalaka atolankhani ena akadagwirabe! Tili ndi nyuzipepala ina yabwino kwambiri mtawuniyi komanso malo ogulitsira abwino (kufalitsa ndi kusindikiza). Ndikukhulupirira kuti atha kusintha kwambiri kulowa kwawo kudzera pa Social Media.

Dziwani: Ndiyesera kutsatira mafunso angapo apitawa mawa usiku!

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