O Uh… Google Imangoyambitsa Makampani A NYANJA

kuphedwa kwa injini zakusaka

kuphedwa kwa injini zakusakaKusaka Enjini Yakusaka. Kodi mwamvapo? Mudzachita.

Sabata ino, SEO dziko anali anatembenuka kutsogolo pansi pamene Google idaganiza zosiya JC Penney pamndandanda chifukwa cha spammy, backlinks olemera ofunikira omwe amapezeka patsamba lina osati lawo kuti akweze udindo.

Pomwe makampani onse akuchita modabwitsa, ambiri a ife m'makampaniwa timadziwa kuti izi zinali zodziwika bwino. Chowonadi ndichakuti cholakwika ichi mu Google's Rank Rank algorithm chidasiya chitseko chachikulu kwambiri, kotero ndizosatheka kuti kampani yanu ya SEO isagwiritse ntchito mwayiwo. Omwe ali mgululi akuwatcha opusa, aulesi komanso osawona mtima. Ndikuganiza kuti ambiri mwa omwe amatsutsa SEO amakhala ndi ma backlinks achinsinsi kwinakwake patsamba lina lomwe lathandizira kuyendetsa masanjidwe awo.

Kubwezeretsa kumbuyo ndi makampani akuluakulu. Makampani amatha kugwiritsa ntchito madola masauzande mazana ndi mabungwe obwerera kumbuyo ndikupanga mamiliyoni a madola pogulitsa. Kumbukirani kuti ngakhale kubera chinyengo ngati ichi kungakhale kosaloledwa, sizololedwa. Kunena zowona konse, sindingathe kudzudzula makampani omwe amalipira ma backlinks.

Panopa ndimagwira ntchito ndi kasitomala m'modzi yemwe akuwona pomwe mpikisano wawo ukusonkhanitsa masauzande ambirimbiri a backlink sabata iliyonse. Amamenya kasitomala wanga pamayendedwe masauzande ambiri ndikupanga ndalama zawo, chodabwitsa, kuti achoke pa Google Ads. Kuonjezerapo kunyoza, woyambitsa wawo wokonda kupsompsona amakonda kupsompsona matako a Google ndikuwona momwe malonda a SEO alili achinyengo - nthawi yonse yomwe akugula ma backlink.

Ndimuuza chiyani kasitomala wanga? Ndimawalangiza kuti azigwiritsa ntchito zinthu zambiri komanso nthawi yochulukirapo yochezera omwe akufuna kudzacheza nawo pazanema. Ndizokwera mtengo, zimawononga nthawi, ndipo sizikhala ndi zobweza zomwe zimangogula ma backlinks. Imeneyi ndi mapiritsi ovuta kumeza mukamabweza makampani akuntchito akubwera kudzawapangira ntchito pamtengo wotsika poyerekeza ndi kufunsira kwanga.

Chowonadi ndichakuti iyi si vuto lazamalonda la SEO, ndi vuto la Google. Polemera kwambiri pama backlinks, Google yadzipweteketsa poyambitsa bizinesi ya biliyoni imodzi pomwe akatswiri amatha kusewera masewerawa mosavuta. Yankho la Google lingakhale loyipitsitsa, ngakhale. Pogwetsa JC Penney kuchokera ku index ya chipewa chakuda chakumbuyo, Google yadzetsa bizinesi yoyipa kwambiri, Kusaka Enjini Yakusaka makampani.

Iyi ndi makampani yomwe itukuke ngati Google itenga njirayi ndi makampani ochulukirapo posachedwa. Makampani obwezera kumbuyo akupitilizabe kukula - koma nthawi ino sikudzakhala kubwerera kumbuyo kutsamba lanu, kudzakhala kusiya njira ya spammy, backlinks yolemetsa mawu osakira kumalo opikisana nawo. Alangizi a SEO adzagwira ntchito molimbika kuti asasiye njira yomwe Google ingatenge poyika makasitomala awo, koma atha kuyamba kusiya njira yowonekera kwambiri kwa omwe akupikisana nawo.

Tsopano alangizi akuda a SEO ali ndi chida china chomwe angathe kugwiritsa ntchito. Pomwe akugwira ntchito kuti awonjezere mwayi wamakasitomala awo, atha kupitiliza kuwononga mpikisanowo. Izi sizabwino pamakampani.

ZOCHITIKA: SearchDex, kampani ya SEO yomwe ikufufuzidwa ndikuthamangitsidwa ndi JC Penney yalengeza izi:

SearchDex sanatenge nawo gawo, kapena kuvomereza njira zolumikizira zomwe zatchulidwa mu nkhani ya New York Times. Kampani yathu imamangidwa pamakhalidwe abwino kwambiri ndipo sitinaphatikizepopo kugwiritsa ntchito njira zolumikizira zosayenera kapena njira zina zamasewera mumapulogalamu amakasitomala athu. Njira za SEO zogwiritsidwa ntchito ndi SearchDex kwa makasitomala athu onse, akale komanso amakono, zakhala zikugwirizana ndi Google Webmaster Guidelines. Zotsatira za nkhani ya NYTimes, SearchDex ikuwonetsetsa kuti njira zonse zomwe makasitomala athu akugwiritsabe ntchito zikutsatira Malangizo a Google Webmaster. Tikufufuzanso mwatsatanetsatane kuti tipeze komwe kulimbikitsidwa ndi maulalo omwe atchulidwa m'nkhaniyi. - Dave Chaplin, CEO

10 Comments

  1. 1

    Kodi mungafotokozere zomwe masamba enawa achita mwanjira zachilendo?
    Kodi mukunena kuti masamba masauzande ambiri alumikizana ndi tsamba la JC Penney ndikuti JC Penney adalipira mwayiwu kudzera pagulu lachitatu?

    Kodi imeneyo si njira ina yotsatsira?

    • 2

      Hi Robert,

      Inde, ukunena zowona. JC Penney (akudziwa kapena osadziwa) adalemba ntchito kampani ya SEO yomwe idawakhazikitsa mwa kugawa maulalo achidule kwambiri - ndiwo mawu omwe ali mchikwangwani adatsatiridwa bwino ndi mawu ofunikira omwe angakope anthu kutsambalo.

      Doug

      • 3

        Zikomo chifukwa chofotokozera. Ndangopita patsamba la JC Penney. Pakadali pano ali ndi tsamba la Alexa la # 695 - osati mulingo woyipa poganizira kuti pali mamiliyoni amawebusayiti padziko lonse lapansi omwe akumenyera maso anu. Ineyo pandekha sindikuwona vuto pogwiritsa ntchito SEO kubwerera kumbuyo kumasamba momwe mudafotokozera.

  2. 4

    Tonsefe tiyenera kuyamba kutchula zomwe zatsala pang'ono kuchitika.

    Potengera nkhaniyi ... Google sinasokoneze JC Penny. Chatsopano
    York Times idatero. Google sanachite chilichonse mpaka atolankhani apeza.

    http://www.nytimes.com/2011/02/13/business/13search.html

    Kusiyanaku ndi mabulogu ochepa apamwamba ama PR omwe ali ndi malonda
    kutanthauzira motsutsana ndi maulalo zikwizikwi osafunikira.

    Zomwe tiyenera kuda nkhawa ndikusintha kwotsatira kwa SEO.
    Google izitchula zomwe zingatsitsidwe musanatchule
    zolemba ndi ma blogs - posachedwa kwambiri.

    • 5

      Jross,

      The New York Times idawulula, koma ndi Google yomwe idayika JC Penney atangokhala ndi umboni. Momwe ndikufotokozera, ndiye lingaliro lowopsa popeza palibe umboni wolumikiza ma backlink mwachindunji ndi JC Penney. Izi zikutanthauza kuti makampani ena a SEO atha kugwiritsa ntchito njira zofananira kuti awononge mbiri yawo ndi omwe akuchita nawo mpikisano. Simukuganiza kuti Sears ndi makampani ena omwe angodzipeza okha ali pa # 1 sakupindula kale?

      Chifukwa chiyani David Segal, New York Times, adasankha JC Penney? Mwina kunali kutchulidwa kuchokera kwa wopikisana naye?

      Doug

  3. 6

    SEA momwe mumazitchulira, zakhala zikuchitika kwakanthawi ndithu ... Ndikukumbukira kuti zimakambidwa pamsonkhano waukulu wa SEO mu 2008 (osati ngati njira yovomerezeka, koma ngati njira yokhazikitsira masewerawa).

  4. 8

    Njirayi ndi yovomerezeka pafupifupi kulikonse padziko lapansi izi zimapangidwa kuti zikulimbikitseni mawu ofunikira muma injini osakira, ulalo wakumbuyo ndi mawu osakira anchor ochokera kumadera ena ndi njira yothandiza kwambiri yolumikizira ndikulimbikitsa tsamba lanu lawebusayiti koma tsopano padzakhala kuopseza aliyense amene amachita SEO ku bizinesi yawo kuti Google atha kuchita chilichonse nthawi kubizinesi yawo.

  5. 9

    Kutatsala nthawi yayitali bwanji kuti tione milandu yokhudza kutsutsana ndi tsamba lomwe likuwaimba mlandu wa SEA? Ndipo tiwona milandu ingati yotere isanakhazikitsidwe lamulo lothetsa mchitidwewu.

  6. 10

    "
    Kuonjezerapo kunyoza, woyambitsa wawo wokonda kupsompsona amakonda kumpsompsona Google ndikumayesa momwe malonda aku SEO alili achinyengo - nthawi yonse yomwe akugula ma backlink. ”

    Ndikuganiza ndikudziwa yemwe mukukambirana naye 😉

    Ntchito yaikulu.

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