Fufuzani MalondaSocial Media & Influencer Marketing

53% Kusintha Bajeti kuchokera Kusindikiza kupita Kusaka ndi Chikhalidwe

Lero m'mawa, ndikuwerenga Ripoti la eConsultancy's State of Search Marketing la 2011. State of Search Marketing Report 2011, yopangidwa ndi Econsultancy mogwirizana ndi SEMPO, Akuyang'ana mozama momwe makampani akugwiritsira ntchito kusaka kolipira, kusaka makina osakira (kusaka kwachilengedwe) ndi kutsatsa kwapa TV.

Ripotilo, lomwe lilinso ndi kuwerengera pamsika, likutsatira kafukufuku wopitilira 900 omwe adayankha kuchokera kumakampani onse (otsatsa otsatsa makasitomala) ndi mabungwe, ndipo ndizotengera zochokera kumayiko 66 osiyanasiyana omwe adasonkhanitsidwa mu February ndi Marichi 2011.

Zomwe zapezazi zikugwiritsa ntchito ndalama, zovuta zapano, kugwiritsa ntchito mitundu yakusaka ndi zochitika zomwe zikupezeka pakufufuza kolipira, SEO ndi media media. Kafukufukuyu, State of Search Report wachisanu ndi chimodzi wa SEMPO, amakhalanso ndi zomwe zikuchitika chaka ndi chaka ndikuwonongeka kwamakampani ndi mabungwe mdera lililonse.

Powerenga chikalatacho, kusintha kwakukulu komwe ndidapeza ndikusintha kodabwitsa kwa bajeti kuchokera pakusindikiza mpaka kutsatsa kutsatsa komanso / kapena mapulogalamu azama TV. Oposa theka la omwe adayankha pamakampani (53%) akusintha bajeti kuchokera kusindikiza! Makalata olunjika ndi kutsatsa pawailesi yakanema zimasindikizidwa koma zimakhudzidwanso.

sindikizani bajeti yosintha sem

Pambuyo pakusaka ndi mayanjano, njira ina yomwe ikulandiridwa kwambiri kuchokera pa kafukufukuyu ndiyabwino. Onetsetsani kuti mwayika dzanja lanu pa lipotili - ndiimodzi mwamauthenga omwe ndawona kwakanthawi zakusaka kwamakampani osakira - makamaka pokhudzana ndi kusintha kwamalamulo ndi njira zina.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.