53% Kusintha Bajeti kuchokera Kusindikiza kupita Kusaka ndi Chikhalidwe

sindikizani pa intaneti kusaka pagulu

Lero m'mawa, ndikuwerenga Malipoti a eConsultancy State of Search Marketing a 2011. State of Search Marketing Report 2011, yopangidwa ndi Econsultancy mogwirizana ndi SEMPO, Akuyang'ana mozama momwe makampani akugwiritsira ntchito kusaka kolipira, kusaka makina osakira (kusaka kwachilengedwe) ndi kutsatsa kwapa TV.

Ripotilo, lomwe lilinso ndi kuwerengera pamsika, likutsatira kafukufuku wopitilira 900 omwe adayankha kuchokera kumakampani onse (otsatsa otsatsa makasitomala) ndi mabungwe, ndipo ndizotengera zochokera kumayiko 66 osiyanasiyana omwe adasonkhanitsidwa mu February ndi Marichi 2011.

Zomwe zapezazi zikugwiritsa ntchito ndalama, zovuta zapano, kugwiritsa ntchito mitundu yakusaka ndi zochitika zomwe zikupezeka pakufufuza kolipira, SEO ndi media media. Kafukufukuyu, State of Search Report wachisanu ndi chimodzi wa SEMPO, amakhalanso ndi zomwe zikuchitika chaka ndi chaka ndikuwonongeka kwamakampani ndi mabungwe mdera lililonse.

Powerenga chikalatacho, kusintha kwakukulu komwe ndidapeza ndikusintha kodabwitsa kwa bajeti kuchokera pakusindikiza mpaka kutsatsa kutsatsa komanso / kapena mapulogalamu azama TV. Oposa theka la omwe adayankha pamakampani (53%) akusintha bajeti kuchokera kusindikiza! Makalata olunjika ndi kutsatsa pawailesi yakanema zimasindikizidwa koma zimakhudzidwanso.

sindikizani bajeti yosintha sem

Pambuyo pakusaka ndi mayanjano, njira ina yomwe ikulandiridwa kwambiri kuchokera pa kafukufukuyu ndiyabwino. Onetsetsani kuti mwalanda nawo lipotili - ndiimodzi mwamauthenga omwe ndawona kwakanthawi pankhani yazosaka zotsatsa - makamaka pokhudzana ndi kusintha kwamalamulo ndi njira zina.

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