Fufuzani Malonda
Zogulitsa zamafuta osakira, ntchito ndi nkhani kwa otsatsa osaka ndi olipidwa Martech Zone
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NiceJob: Sungani Ndemanga ndi Zotumiza Kuchokera kwa Makasitomala Kuti Mukulitse Bizinesi Yanu Ndi Umboni Wachikhalidwe
Kupanga chidaliro ndikukhazikitsa mbiri yabwino pakati pa omwe angakhale makasitomala ndizovuta zomwe mabizinesi ambiri amakumana nazo. Popanda ndemanga ndi malingaliro ambiri, mabizinesi atha kuvutikira kuti akhale odalirika ndikukopa makasitomala atsopano. M'nthawi yamasiku ano ya digito, kuwunika kwapaintaneti komanso kutumizirana mawu pakamwa kumatenga gawo lofunikira pakukonza zisankho zogulira ogula, zomwe zimapangitsa kuti mabizinesi azichita mwachangu…
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Kodi Enterprise Tag Management Ndi Chiyani? Chifukwa Chiyani Muyenera Kukhazikitsa Tag Management?
Mawu omwe anthu amagwiritsa ntchito pamakampani amatha kusokoneza. Ngati mukukamba za kulemba mabulogu, mwina mukutanthauza kusankha mawu ofunikira pankhaniyi kuti muwalembe ndikupangitsa kuti kusaka ndi kupeza. Kuwongolera ma tag ndiukadaulo wosiyana kotheratu ndi yankho. M'malingaliro anga, ndikuganiza kuti sinatchulidwe bwino… koma yakhala…
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Momwe Mungasankhire Bwino Ndi Kusamalira Ndalama Zanu za MarTech
Dziko la MarTech laphulika. Mu 2011, panali mayankho 150 okha a martech. Tsopano pali mayankho opitilira 9,932 omwe amapezeka kwa akatswiri amakampani. Pali mayankho ambiri pano kuposa kale, koma makampani amakumana ndi zovuta ziwiri zokhuza kusankha. Kuyika ndalama mu njira yatsopano ya MarTech sikuli patebulo kwamakampani ambiri. Asankha kale yankho, ndipo awo…
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Kodi Digital Experience Platform (DXP) ndi chiyani?
Pamene tikuyenda mozama mu nthawi ya digito, mpikisano wothamanga ukuwona kusintha kwakukulu. Mabizinesi masiku ano samapikisana potengera mtundu wa malonda kapena ntchito zawo. M'malo mwake, akuyang'ana kwambiri pakubweretsa makasitomala opanda msoko, okonda makonda, komanso okhazikika pamakasitomala a digito. Apa ndi pamene Digital Experience Platforms (DXPs) ayamba kusewera. Kodi Digital Experience Platforms ndi chiyani…
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Momwe Mapulatifomu Othandizira Opanga Amathandizira Ogula Ma Media Kuwongolera Makampeni Otsatsa Mwamakonda Pamakanema Onse
Ndi nsanja zatsopano zotsatsira ngati TikTok, ma retail media network (RMN), kapena nsanja zotsatsira za TV (CTV) zomwe zawonjezeredwa pazophatikizira zotsatsa, ogula atolankhani amakakamizika kupanga ndi kugawa zopanga zambiri zomwe zimagwirizana ndi anthu kuposa kale. Kuphatikiza apo, malamulo olimbikitsa achinsinsi adawasiya opanda njira zenizeni zotsata omvera, monga ma cookie a gulu lachitatu (3p) ndi ma ID am'manja. Izi zikutanthauza…
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Maziko A Njira Yabwino Yotsatsa Kuderali
Tikugwira ntchito ndi othandizira a SaaS omwe amamanga mawebusayiti ogulitsa magalimoto. Pamene amalankhula ndi omwe akuyembekezeka kukhala ogulitsa, takhala tikuwunika zomwe akufuna kuti azitha kutsatsa pa intaneti kuti awathandize kumvetsetsa zomwe zasokonekera munjira yawo yotsatsira digito komanso momwe kusintha webusayiti yawo kungathandizire kukulitsa kubweza kwawo pabizinesi (ROI). Kodi Njira Yakutsatsa Kwanu Ndi Yosiyana Motani? Kutsatsa kwanuko ndi digito…
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Kodi Digital Marketing Strategy ndi chiyani?
Njira yotsatsira digito ndi dongosolo lathunthu lokwaniritsa zolinga ndi zolinga zenizeni zamalonda pogwiritsa ntchito njira zosiyanasiyana zapaintaneti, ma mediums, ndi matekinoloje. Zimaphatikizapo kuzindikira anthu omwe akufuna, kukhazikitsa zolinga zamalonda, ndikugwiritsa ntchito nsanja za digito ndi zida zogwirira ntchito, kutembenuza, kugulitsa, ndi kusunga makasitomala. Njira yotsatsira digito yopangidwa bwino ingathandize mabizinesi kudziwitsa anthu zamtundu wawo, kupanga zotsogola, kukulitsa malonda, ndikusintha…
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LangShop: Tsegulani Misika Yatsopano Ndi Matembenuzidwe Oyendetsedwa ndi AI a Shopify Store Yanu
M'dziko lamakono lapadziko lonse lapansi, intaneti imatseka mipata ndikudutsa malire, zomwe zimapangitsa kuti mabizinesi azitha kufikira makasitomala padziko lonse lapansi. Zotsatira zake, masitolo ogulitsa ecommerce sakungotumikiranso makasitomala am'deralo; akusamalira omvera padziko lonse lapansi. Koma kuti alumikizane ndi anthu osiyanasiyana, mabizinesi amayenera kulumikizana bwino mchilankhulo chawo…
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Kuphunzira Kutsatsa Kwapa-Per-Click: Mitu, Zida, ndi Zitsimikizo
Mnzanga wina adalemba ganyu kampani ya pay-per-click (PPC) ndikuyika ndalama zambiri kwa miyezi ingapo, koma osasintha konse komanso olembetsa ochepa patsamba lake. Pamene mwezi uliwonse unkadutsa ndipo gulu lake linkakankhira mayankho, pamapeto pake kampaniyo inamuuza kuti akuchoka pa chibwenzicho. Ndalama zomwe adayika…
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Kodi Makampani a SaaS Amawononga Ndalama Zotani Pakugulitsa Kwawo ndi Mabajeti Otsatsa Monga Peresenti Yazopeza
Mwina mwawonapo positi yathu yaposachedwa ya Momwe Mungapangire Bajeti Yotsatsa pomwe timaphwanya njira zina komanso bajeti yamakampani. Mabungwe ambiri ofufuza amakhala pafupifupi 10% mpaka 11% amawononga ndalama pakutsatsa kutengera, pazifukwa zingapo. Zomwe simungazindikire, ndikuti makampani a software-as-a-service (SaaS) nthawi zambiri amawononga ndalama zambiri. Pali…
